Whether it is pre-shooting or post-production such as editing, the movie is much faster than in the previous life, it was originally filmed for two months, Yang Wenhan finished filming in less than 40 days in a month, and the final reason is that there are two reasons, one is sufficient preparation, and the other is similar to Goldfinger, because he knows what kind of effect he wants, and every frame of the movie is in his head.

When the shooting progress reached ten days, Yang Wenhan found this problem, and the shooting progress was too fast, and then he took a closer look and saw that there was no problem with the quality of the lens he shot, and then he continued to shoot with confidence.

Post-production and special effects production are the same, he clearly knows what kind of effects the movie needs, just like it was originally a complex maze, trying many times to know the direction, and Yang Wenhan can go straight to the end.

After everything is made, it is time to apply for the dragon standard, which is the so-called public screening license, whether the public screening license is good or not, most of the movies are very good.

The kind of themes that involve sensitive themes, such as ghosts and spirits, reflecting social reality, etc., are the most complex in the review time, and they need to be deleted and modified at every turn, and even after pressing, dragging and dragging is not passing, and the director is a little more stubborn, that is, if he does not delete it, then he will not be able to get the dragon mark, and he can only sell the copyright overseas, of course, if others are willing to buy it......

When the film was submitted for review, the public relations had already started the warm-up publicity, and the company was also contacting the theater chain to discuss cooperation.

Everything went well, successfully got the dragon standard, officially set for August 20, not good or bad, each has its own advantages and disadvantages, the past is to stay in the summer file for a long time, and now it is to catch the tail of the summer file, the Qixi Festival will be released, and the next week will be the start of school.

seems to be a perfect schedule, but in fact, Yang Wenhan is still very bold.

Why do you say that? Everything comes from the domestic film protection month, in the summer, there is a period of time when foreign blockbusters are not introduced, and "The Secret That Can't Be Said" is because of the late time, the protection month has just passed, that is, it is to go head-to-head with foreign blockbusters.

It's normal to fight in movies, not to mention that you can't catch up, even if you catch up with the protection month, the risks are not small, the only thing you can do is to believe in the quality of your own films, believe in your own publicity and public relations, meet on a narrow road, there is no way back.

On July 27, the general manager's office of Tianmeng Entertainment in the eastern suburbs of Kyoto was ......

Yang Wenhan finally sat back on the throne he once sat on, and his former office is now Li Ninglu's.

Shi Huayue went to pour a cup of tea, and a cup of coffee was served to the two heads of Tianmeng Entertainment, Yang Wenhan likes to drink tea and doesn't like coffee, and the coffee is Li Ninglu's.

"What are the films that compete head-to-head with our films?" asked Yang Wenhan.

"The same schedule is on the Qixi Festival, there are "Love Diary", adapted from the novel of the same name, the director is the original author Ding Zitao, and two are "My Heart is Like Fire" and "Love is Eternal", both with love themes, and go straight to the Qixi Festival, and one is the Hong Kong film "Drug Case", a typical police and bandit action movie. ”

"Are there many fans of "Love Diary" and Ding Zitao?" Yang Wenhan is still quite jealous of the original fans in his previous life, and his combat effectiveness is really strong.

"It's okay, if you compare to fans, book fans are not worth mentioning in front of the fans of the three of you, but there is also a traffic fresh meat and traffic vase in his movie. Li Ninglu said.

"Hmm. Yang Wenhan then asked: "Are the other three competitive?"

"The theme of "Drug Case" is still the old routine of Hong Kong films, although Hong Kong films have declined, they still have a certain fan base, but there is no direct competition with us, and the genre is too different. Li Ninglu took a sip of coffee, and then said: ""My Heart Is Like Fire" is a new director + traffic actress Yuan Xinai, Yuan Xinai often starred in costume TV series before, this is her first movie, "Love is Eternal" is completely a newcomer configuration, new directors and new actors, without a little box office appeal. ”

"Aren't there any foreign films in the same period?"

"No, there is a "Spy Agent" on the 14th of the week before the release, and there is a "Dark Assassin 2: Ghost Warrior" on the 27th of the week after our movie. Li Ninglu asked: "Our current publicity strategy is to promote our own movies first, and then look at the popularity of other movies before they are released." ”

"It's good, I used to spare Bingyan for half a month's schedule, as well as the roadshow schedule, did you do it?" asked Yang Wenhan.

Li Ninglu said: "It's all arranged, she will go to Kyoto on the 30th, and the roadshow itinerary has also been arranged, starting on August 1st, lasting 17 days, divided into three groups of film creators, you, Jinyu, and Bingyan each lead a group, involving 21 first- and second-tier cities, cinemas and colleges have arranged a total of 50, and the relevant actors have been contacted, but Sun Yeze, according to what you said, he was not contacted." ”

Yang Wenhan thought for a while and said, "I'll visit Sun Yeze tomorrow to see if he has time to participate in the roadshow." ”

The roadshow publicity was set in advance, and the company had arranged it before, but Yang Wenhan was going back to Kyoto, and Sun Yeze's family was in Kyoto, so of course it was better to visit in person with a phone call.

"Okay! Mr. Sun's circle of friends are all dramas, all of them are industry bigwigs, so it's good to visit. ”

"Not only for this reason, I chatted with him very happily during the filming of the movie, and gave me a lot of guidance on my acting skills. ”

"Do you want someone to prepare some gifts?" asked Li Ninglu.

Yang Wenhan waved his hand and said, "No, I'm ready." ”

"Have a good rest for two days, after the roadshow starts, you are tired, so many roadshows. ”

"Can it cause national word-of-mouth fermentation, a roadshow is a must, to put it simply, Sister Yu is as influential, go to a city for two roadshows, you can attract the attention of the whole city, twenty cities run down, and after the movie is released, it can cause word-of-mouth outbreak in a short period of time. ”

Movie roadshow, one of the means of publicity, whether a movie can be a big hit, you can't watch it all, but this is a huge boost to the movie,

Looking at the popular movies in the previous life, they are inseparable from roadshow publicity, and the most classic example should be the city of "Pancake Man", the roadshow of nearly 200 movie theaters, without these roadshows, it is impossible to get a box office of nearly 1.2 billion.

There are also wolf warriors one and two, both of which have roadshows that tired Wu Jing to the point of paralysis, and the results are obvious.

A roadshow in a second-tier city can even make the city burst out with more box office potential than the first-tier cities, which is very exaggerated.

Even after the outbreak of short videos, with short video publicity, the box office potential brought by large-scale roadshows is still irreplaceable as a means of publicity.

Some people use this way to publicize, and some people boycott it, that is Feng Pants, he is forced to be high, and he can't do anything to go back to the city to lower his style, and then he bombards the roadshow and hurts the people and money......

Of course, can a large number of roadshows make the box office explode? This is not possible, whether it can explode or not depends on the quality, good quality, it can make you soar, if the quality is not good, the most is to add some box office.

Take "Never Expected" as an example, running 100 cities and 500 roadshows... What is this concept? The creators have to watch a movie hundreds of times, the picture is too beautiful, I can't imagine it, and the people who complain about vomiting when they accompany several girlfriends after three or four brushes, in the eyes of the creators, are all floating clouds, no matter how complex and brain-burning the movie is, after watching it hundreds of times, every detail can be deeply remembered for a lifetime...

Even with such desperate efforts, "Never Expected" only won 300 million box office, which is far from the expected billion, if it is not effective, it may not be, without these roadshows, maybe 100 million box office will not be obtained? Who knows.

Yang Wenhan suddenly thought of another box office sensation, "Predecessor 3......

"Sister Lu, I went back and cut out a few short videos related to the Qixi Festival, plus some lines, and the V letter circle of friends also focused on promoting it before the release. ”

"Moments can also do publicity? We don't have much money in the extra publicity budget. ”

"How much money is left?" asked Yang Wenhan.

"In addition to the ground push prepared in advance, online publicity, there are more than one million left, and we have to leave some to prevent accidents. ”

"It's enough, the circle of friends publicity needs to be strategic, this time it's Tanabata, the focus of marketing is to resonate with people, remind people of some things, some people, you can get twice the result with half the effort, you want to be sweet or want to cry, all of them. ”

"Okay, I'll go back and arrange it. Li Ninglu responded.

Predecessor 3, Yang Wenhan went to the cinema to watch it alone, a little girl behind him was crying, crackling, Yang Wenhan seemed to hear the sound of heartbreak, the key is that he didn't feel it at all, uh, he felt a little bit, but as for crying so sparsely... It can only be said that love magnifies everyone's emotions too much.

The focus of Moments marketing is whether it can cause a marketing fermentation of ten or ten, and those videos and jokes that people see have been carefully planned by the public relations team for a long time.

Li Ninglu's assistant, a twenty-one-year-old girl who had just graduated from college, walked in and handed Li Ninglu the mobile phone.

Li Ninglu glanced at the screen, stood up and walked to the desk, and put it in front of Yang Wenhan.

Yang Wenhan clearly saw that there was a title on the video: "Ding Zitao bombarded Yang Wenhan: 22-year-old rookie singer as director, I heard the biggest joke of the year", Yang Wenhan smiled and clicked play.

"Director, director, recently "The Secret That Can't Be Said" has also been scheduled for the Qixi Festival, I don't know what you think about this matter?" Several reporters surrounded Ding Zitao and pestled the microphone in front of him.

"I still remember when my first movie was released, a director criticized me, anyone can be a director, and writers also came to join in the fun, I am very curious now, what does he think of Director Yang?"

"What do you think of "The Secret That Can't Be Said"? Do you think "Love Diary" will be under pressure in the face of such a strong opponent?" the reporter replied unimpressedly, and then dug a hole for him.

"A rookie singer directed and acted by herself, and two female singers, oh, one of them is a diva who has acted in a few bad movies, I think this should be the biggest joke of the year. ”

......

"Do you want to do negative marketing against Ding Zitao?" asked Li Ninglu.

"No, I don't. Yang Wenhan smiled, and then said: "Just follow the original plan, jumping clown, this kind of public relations propaganda to attract attention is the lowest." ”

"Good. Li Ninglu originally thought that Yang Wenhan would be angry and start counter-marketing, but he didn't expect him to take it so lightly.