Chapter 64: Venture Capital
The relationship between Su Wang and Tang Jin is steadily improving, and on the other hand, Happy Net is also advancing, which can be said to be advancing by leaps and bounds.
In a month, the number of registered users of Happy Farm has exceeded 20 million, and the influence of Happy Farm Game is also expanding.
Although the news is mainly to promote the growth of the number of domestic netizens, the familiar picture of Happy Farm in the background makes Happy Farm even more popular, and more and more netizens pour into Happy Farm.
"Damn, how can it be reported on Happy Net. ”
Compared with the excitement of the employees of the happy network, on the side of the school intranet, Chen Yizhou and these executives are sinking like water, although the users of the school intranet are also increasing, but the growth rate is obviously not comparable with that of the happy network, and the investors behind the company are already a little dissatisfied.
The most important thing is that the lifespan of the game Happy Farm will definitely not be such a short few months, that is to say, if there are no better social casual games than Happy Farm in the next year, they can only rely on Happy Network to use farm games to continuously absorb users.
"Let's brainstorm ideas. ”
Chen Yizhou looked at his subordinates, these are all elites who graduated from prestigious schools, and he believes that with the IQ of everyone, he can definitely come up with a way to deal with Kaixin.com.
"Mr. Chen, in fact, I don't think we have to be so pessimistic, although the popularity of Happy Network is very high now, most of them are going to farm games, and the social attributes of these users on Happy Network are not strong, if a social networking site loses its social attributes, it is tantamount to putting the cart before the horse. ”
A manager stood up, pushed his glasses, and after seeing everyone's eyes on him, he said slowly: "I have carefully studied the happy network, and now the happy network has obviously focused on the game Happy Farm, and even when you enter the homepage, there will be a horizontal screen display of farm game promotion, which is not what a social networking site should do." ”
Chen Yizhou heard the words of his subordinates, and his face also showed a look of sudden realization, that's right, the school intranet is a social networking site, and the happy network is indeed fierce at present, and the game of happy farm is indeed a pre-successful success.
But because of the advanced success, the more the focus of Kaixin.com on Happy Farm, the whole website will gradually get rid of the social attribute and become a game website.
"I think we don't have to worry about the happy network, it is better to find a way to start the reputation of our school intranet, the country is currently vigorously promoting the Internet, the price of computers will only get lower and lower in the future, and the Internet will only become more and more convenient, we must seize this wave of dividends, and attract those who have not yet been exposed to the Internet." ”
"What Li Jun said makes sense, the number of netizens in our country is growing by leaps and bounds, so before these people who have not yet entered the Internet go online, we must start the reputation of our school intranet, so that as soon as these people go online, the first thing that comes to mind for social networking sites is our school intranet. ”
"Yes, we can advertise on TV media and major subway stations to completely launch our school intranet. ”
Listening to the advice of his subordinates, Chen Yizhou was also moved, the most important thing is that the current school intranet has such strength, because the company obtained a financing of hundreds of millions of dollars a month ago, which means that there are plenty of funds in the current salary account.
Hundreds of millions of dollars, more than 3 billion yuan, such a huge amount of money, looking at the current Internet companies are not a few can get it, and although Happy Net has a huge revenue with Happy Farm, but in the end the time is short, according to their estimates, Happy Net can use tens of millions of funds.
"The propaganda department will contact the major TV stations and media, and then give an advertising budget quote, in addition to those first-tier cities and second-tier cities of outdoor advertising media companies can also dock. ”
Chen Yizhou has already made a decision, this time the advertising will be overwhelming, he wants to let people in the first and second tier cities in China even if they don't know about the school intranet, they have seen the school intranet advertisement.
"In addition to publicity, there is another thing, I have been thinking recently, the school intranet can not only target the student group, this all-round publicity, mainly to attract new users, so I decided to change the name of the school intranet, renamed Renren. ”
Chen Yizhou looked at his subordinates and put forward an idea that had been brewing in his heart for a long time.
Renren, this name is not his whim, as a community forum he started, the earliest community website is called the most chinaRen, now just change the Chinese to Renren.
"Renren.com, the word Renren is very good, it is not only catchy and easy to remember, but also represents infinite people, and Mr. Chen has a good name. ”
"That's right, so we can make changes to the targeting of our user groups, and the original student users won't be offended. ”
Naturally, these high-level officials in the school network will not refute their boss on this, and the name Renren is indeed a good name.
……
"The school intranet has been renamed Renren.com, and it has begun to carry out overwhelming publicity in first- and second-tier cities across the country?"
After learning about the actions of the school intranet from Chen Binghao, Su Wang was a little shocked, if he remembered correctly, the renaming of the school intranet to Renren was in the second half of next year, and now it was renamed a year in advance.
"It seems that the rapid development of Kaixin.com has stimulated the intranet, and perhaps the senior management of the intranet in the previous life may have already had the idea of changing the name, but it was delayed until next year. ”
After the shock, Su Wang began to think.
The renaming of the school intranet means that the development trajectory of the school intranet will change, and it is even likely to accelerate the development of the school intranet, which is not a good thing for Kaixin.com.
After all, the current volume of the school intranet is larger than that of Kaixinwang, and the funds are more abundant than that of Kaixinwang.
Take this publicity as an example, Su Wang originally discussed with Chen Binghao and used the money from Happy Farm to publicize, but now he is intervening in the school intranet, and in terms of advertising, Happy Network can't compete with the school intranet.
Unless financing, if you burn money, Kaixin.com will not be able to burn its opponents.
Chen Binghao also expressed this meaning to Su Wang on the phone, according to Chen Binghao, there are already venture capital institutions that have shown interest in Kaixin.com, and also gave an estimate of the market value of 2 billion.
A company that has only been established for more than three months now, it is already very good that the capital can give this valuation, of course, mainly because the performance of Happy Farm is too bright, so that these capitals believe in the development prospects of Happy Network.
With a valuation of 200 million, Su Wang and Chen Binghao only need to give 10% of their shares to the venture capital company, and the funds on the account of Happy Network can be 400 million more.
To be honest, hearing Chen Binghao's words, Su Wang was still a little moved, because according to the contract given by the venture capital company, he and Chen Binghao, as the founders, could each take 10 million first.
Of course, Su Wang's eyes are not on this 10 million, but clearly knowing that Kaixin.com must be financed at this time, because the next battle with the school intranet will be a real money struggle.
Therefore, Su Wang decided to go to the capital and meet the venture capitalists.