The opening plus the advertisement, plus the middle ad insertion, etc., the whole special lasted for an hour.

Every Internet celebrity who participated in the show gave a nearly ten-minute introduction, and like Zhou Heng, who shot rural videos, Longxi Village under his lens was of course shown on TV throughout the whole process.

Local rural videos and local customs can resonate with audiences in this province.

In addition, Zhou Heng, who came back from working in other places and carried out his own breeding industry, relied on short videos as a means of publicity, and actively participated in major agricultural trade exhibitions, actively looking for customers, and has achieved a certain degree of success until now.

In fact, although Zhou Heng has millions of fans, it is national, if you only count the number of fans in this province, it is relatively small, and there are still a large number of people who do not know about his existence.

And after such a promotion, the number of fans increased significantly by more than 100,000 that night - the video was really good, plus it's a fellow countryman, so don't you support it?

It was also the time to prepare for the New Year, and I heard from the TV station that the products he cultivated were all kept in the original ecological free-range, and the quality was certified by the professor, and the online reviews were also very good.

In this way, the sales of his rabbit farm have really increased again - the Chinese New Year is approaching, and the express delivery will be suspended in a few days, and there is not much time for them to hesitate, and if they want to buy, they must decide quickly.

Ma Chen was so happy that he couldn't close his mouth, and after the order exploded, he hurriedly took a screenshot to show Zhou Heng to make him happy. He also thought that his cousin was raising sheep in this poor country, and there was no TV to watch here, and he had not received the news yet.

Zhou Heng is naturally happy.

From a certain point of view, his online store has been relatively successful, and now the online store is a free business model, except for video promotion, he has not spent extra money and energy to operate.

But that's it, and has also achieved relatively satisfactory business results - after the sale of local chickens next year, there is basically no need for additional publicity, he dares to say, that is, he does nothing, and the sales volume has been basically guaranteed.

The operating money saved is not a small amount.

Nowadays, online shopping, one of the new four major inventions, has long been closely related to people's daily life, and the traffic of sales websites is also increasing day by day.

With such a large amount of traffic, and the pages on mobile phones and computers are only so big, who should display them on the home page and get the maximum traffic? What does this competition rely on? It's not money.

Obviously, traffic is sales and money!

That's the cost of operation.

Now that it has risen to the capital competition, those mature bigwigs with strong capital will not be able to play the online store with small capital?

If you want to fight your way out of the capital cluster, get the traffic support of the homepage, and earn the most lucrative profits, the price is not just words.

Even if it's not the traffic on the homepage, it's just a small recommendation for drainage in small places in the corners, which is not easy to take.

Nowadays, there are more than 10 million online stores, there is no recommendation, you are sinking under thousands of online stores, and buyers are patient to turn hundreds of pages, and it is difficult to find your online store.

Who has the leisure to flip through hundreds of pages of goods.

In such an environment, if an online store wants to stand out, if it can't have the courage to compete with others for capital, then it has to find another way.

Isn't that how the Internet celebrity store came about?

With dozens or millions of followers, Internet celebrities are equivalent to bringing their own traffic, and with a wave of arms, there will be considerable transactions, not relying on the traffic of online shopping stations.

This is a relatively common way at present.

Internet celebrities with strong delivery power are indeed higher than the traffic given by the website, and they can have transactions without fighting with the bigwigs for capital to grab the homepage.

Although the Internet celebrity store has its own traffic, it is now well-known, with mixed reviews, and some of those who have not entered the pit are more wait-and-see - if there is a credible platform like the provincial TV station at this time, it is really convincing.

Just like Zhou Heng, it's good to have one or two, and it's better to have an official title certification and so on.

In addition to having millions of fans, a person like Zhou Heng also has the word-of-mouth support of his previous fans, which has been able to support his online store for the time being, and now with the support of the provincial TV station, he is alive.

Therefore, he can boast of this Haikou, and when the chickens start to sell next year, he will not need any operation to have relatively good sales.

Not to mention anything else, just now, there are many new fans who see that there are chickens on his farm and want to buy them to try them, but they don't know that he hasn't started selling chickens yet.

It's still a time when there are not enough to sell. Therefore, he does not need to spend too much energy on running an online store at present, saving a lot of energy and money.

It can be said that the support of provincial TV stations like this is really a very good thing.

In addition, this is only a change in the online store, and there will be a certain increase in offline.

Maybe the number of people who go to his house to buy rabbits tomorrow will increase - after people in this province see the TV program, there will be a few people who are tempted and want to try it.

There are always a few people who want to go to the physical body to have a look, and only after seeing it can they decide whether to buy it or not.

In this regard, it is good that he is not at home and is received by his parents. Since the price is not cheap, it is not full of customers, and they can cope with it.

After watching the TV show, I feel comfortable, so let's promote it first.

Zhou Heng opened the website link of the provincial TV station, then found the address of the video that had just been played, pasted it on his own video website, and came to a text-only promotion, so that fans could watch and support it.

Needless to say, Jiang Xiaoxuan also recommended it on her account. In the past, she often called herself an Internet celebrity with "200,000 fans", but she was not active and updated from time to time, so it has only slowly risen to 300,000 fans now.

But this is enough to promote a wave and play a role.

Tomorrow I'll cut out the video and post it on the website.

It didn't take long for him to receive comments and likes from netizens and fans.

Zhou Heng is quite confident in his current popularity - after all, he has just uploaded a video of wood carved orchids and rattan vases, and he has made quite a good profit.

At this juncture, he was on the provincial TV program again, and the fans who supported him watched it and were happy, feeling that there was no wrong person.

Jiang Xiaoxuan leaned on Zhou Heng's shoulder, handed him the mobile phone happily, and hummed like a treasure: "Dangdang......"

Zhou Heng took a look, it turned out to be the female volunteer teacher he met last time, and used her large Weibo to forward the screenshot of support, and the retweet was "Support the development of mountain villages".

Oh yes, that volunteer teacher also has an identity, which is a star.

Now that the school she teaches at has been out for the winter vacation, she has also gone back to do her own business.

Zhou Heng has the impression that he is not very familiar with this star teacher, but he didn't expect that Jiang Xiaoxuan could actually get her direct tuba forward, when did these two get so good?

Jiang Xiaoxuan said proudly: "Do you think that the friendship between women is only stinky beauty and gossip?"

Zhou Heng looked at the number of fans of this star, and it was less than himself, and it didn't reach one million.

He looked at the tweets she had sent before, which were also updated with fate, usually at least every few weeks or a month or something, not very frequent.

But also, this is not a very popular star, only those who happen to have watched the movies she acted in, and happen to like her appearance and temperament, will pay attention to her, right?

And most of her Weibo is some charity news, as well as some publicity about her work, but there is no mention of her teaching in mountain villages, which seems to be really low-key.

And her latest movie promotion was a movie more than half a year ago, she played the second female lead, the movie is not very famous, Zhou Heng has not paid attention to it, and the only male protagonist who is more famous is only a second-tier and not very famous.

Presumably, the box office of this film is not very good.

Then think about it, this star may not be paid too much - but no matter what, it is higher than the income of volunteer teaching.

She has already been able to get some resources in the film industry, and no matter how hard she works, maybe she can become popular?

Zhou Heng asked Jiang Xiaoxuan with some curiosity: "You say she is a star, why is this happening? If you want to get a good reputation as a teacher, can't you just have a little bit of it, as for staying for so long?"

Jiang Xiaoxuan thought for a moment and said, "Who knows." A woman's mind is hard to guess. She probably wants more, like I did. ”

Zhou Heng couldn't help but smile, took her hand and asked, "Then what are you trying to do?"

Jiang Xiaoxuan grimaced at him, her face was slightly red, and she didn't squeak.

Some might think she's stupid, but she knows what she's doing. And she doesn't care about other people's evaluations.

"Okay, why don't you rest here tonight, how about I go to the vigil?" Zhou Heng asked.

The sheep farm must keep vigil, and you can't take chances, especially now that the New Year is approaching.

It's dark outside, it's not easy to walk, he just needs to go there by himself, he doesn't need to go all of them.

Zhang Dewang's wife came over with another plate of melon seeds and glutinous rice crackers, and said, "My family has gone, what are you going to do? It's dark outside, you can't see the road, I'll walk again tomorrow. ”

Zhou Heng glanced around, really, Zhang Dewang was not here.

He must have thought about these problems a long time ago, so while everyone was watching TV, he went to the sheep farm to keep vigil by himself.

Alas, what a sincere man.

When Zhang Dewang's youngest daughter heard this, she walked over affectionately, took Jiang Xiaoxuan's hand, and said, "Sister, go, I'll take you to my room." ”

Now the two children naturally don't have to live with their grandparents, Zhang Dewang and his brothers have been separated, each with a small courtyard, although the conditions are not very good, but it is no problem to temporarily build a few beds.

The next day, Zhou Heng and the others had breakfast at Zhang Dewang's house, and planned to bring him some more when they returned to the sheep farm after eating.

Before he finished eating, he heard someone shouting outside the door: "Dewang, is Dewang in the house?"