This time, Lu Heng left Hengcheng and rushed to Qingfa Chery, in addition to wanting to come himself, part of the reason was that Ye Qinghua took the initiative to call and invite him.

In order to discuss the division of the secondary area between the two first-level Chery agents!

The sales model of automobiles has never been a single one, not to mention how much impact this model will have on the efficiency of manufacturers, and the price war caused by the battle alone is very likely to affect the brand appeal.

When the sales company of the same brand begins to compete viciously in order to complete sales, and does not care about profits, and begins to bargain aggressively, that is when the appeal of the brand is reduced among the people. This situation is not alarmist, as far as Lu Heng knows, there is a domestic brand with high cost performance in later generations, because the agents in the same region are bargaining for sales, resulting in thinner and thinner profits, and many agents have taken the initiative to withdraw from this game. The consequence is that the market share of the manufacturers of this brand is getting lower and lower, and in the end, the manufacturers themselves came forward to coordinate the price and control the reserve price, which gradually eased down.

But because of the initial chaos, the brand's influence in the market has been extremely reduced, and many ordinary people don't even know about this domestic brand in China.

Chery has taken the formal path from the beginning, and has extremely strict price control and will never allow large-scale price wars between agents. If an agent is found to be selling a new car beyond the limit, the punishment will be incomparably greater. And if you want to supervise the agents one by one, it is better to follow the joint venture brand, only set up a first-level agent in each large region, and then develop the channel by the first-level agent, and develop the second-level agent by itself. In this way, Chery manufacturers only need to supervise the first-level agents between various large regions, which can greatly avoid the problem of vicious price wars.

It is precisely because of this that only a month after Hengcheng opened, Ye Qinghua began to consider this aspect. specially called Lu Heng to come to the city. Negotiate with another first-level dealer in Chongqing City on the division of jurisdiction of their respective second-level areas.

Maybe some people don't understand this model, simply put, this large area is all my Hengcheng's territory, if you want to sell Chery cars here, you must get a car in Hengcheng.

You can't get a car from Qingfa or Chery manufacturers, so if you open a store, I also have the right to report to the manufacturer, and then cut off your supply and revoke your business license.

It is similar to monopoly, but in fact, it is only controlled by a single brand, and the competition still comes from other brands.

When Lu Heng arrived in Qingfa. Ye Qinghua had already arrived, he was sitting in the general manager's office of Qingfa Chery 4S store, and when he saw Lu Heng coming in accompanied by Huang An, he took the initiative to stand up and shake hands with him.

After Lu Heng shook hands with a kind face, he listened to Huang An introduce several other people in the office beside him.

"Mr. Lu, this is Mr. Chen, the boss of Qingfa, and this is Xin Gao, the sales manager of Qingfa. ”

Lu Heng stretched out his hand and shook hands with the two of them, and introduced with a smile: "Lu Heng, it's a pleasure to meet the two of you, please take care of you next." ”

The name of the boss of Qingfa is actually Chen Qingfa. After establishing Qingfa Chery single-handedly, he decisively used his own name to name it, and his name was festive enough anyway.

After shaking hands with Lu Heng, Chen Qingfa nodded approvingly: "It's really unbelievable that the boss of Hengcheng Chery is such a young man." Mr. Lu, you have impressed me!"

Lu Heng said modestly: "Mr. Chen has a good reputation, I am still young, I don't understand a lot of things, and I still need to learn from you old-timers." ”

Chen Qingfa turned his head and said to Ye Qinghua with a smile on his face: "Mr. Ye." Mr. Lu is really the same as you said, anxious but not dry, young and promising. Today, I can meet a young man like Mr. Lu. It's also an honor for the bad old man. ”

Chen Qingfa called himself an old man, and none of the people present refuted it, because of his black and white mottled hair and wrinkles on his face, others knew at a glance that this person was past the age of knowing the destiny of heaven. If you go up two years further, maybe it will be the year of ear shun.

Ye Qinghua is in the prime of life, and as the regional manager, he is the person with the highest status among the people present, but he still has to be restrained in front of Chen Qingfa.

Ye Qinghua said with a smile: "Mr. Chen said that you were laughing, weren't you also a handsome man when you were young? Besides, you are not a bad old man now, in a state like yours, I think you can still work in Qingfa for more than ten years." ”

Lu Heng was watching from the side, and suddenly found that someone was looking at him, and looked in the direction of his gaze, it turned out to be Xin Gao, the sales manager of Qingfa.

Lu Heng smiled at him, but he didn't expect the other party to snort coldly, and then turned his head.

Lu Heng's face froze, what is the situation?

As if he hadn't heard Xin Gao's cold snort, Chen Qingfa still looked at Lu Heng with that smile, looking at Lu Heng like a younger generation with anticipation.

"Mr. Lu, on the opening day, we didn't go in person, I'm sorry. Although we had a small car show here that day, you and I both belong to Chery, just like brothers, your opening is auspicious, and we haven't arrived, so I'm really sorry. ”

Lu Heng waved his hand, forgetting the unhappiness of the moment just now, and said with a smile: "Mr. Chen doesn't have to blame himself, on the contrary, I am very satisfied with the flower basket and message you sent! ”

Chen Qingfa stretched out his hand and patted Lu Heng's shoulder like a junior disciple.

"Mr. Lu did a very good job on the opening day, only a few fewer cars than when I opened that year, and it is not easy for young people to do your level. ”

Lu Heng smiled and didn't speak, he couldn't answer Chen Qingfa's words. Lu Heng has learned about the history of Qingfa Chery, and the scale of this initial construction alone is not comparable to Hengcheng. There are only four sales consultants in Hengcheng, and there are only five people in Zhao Gen, but on the opening day of Qingfa, there are ten sales consultants waiting for them, and they have done a lot of publicity in the early stage.

If you really want to talk about it, using such manpower and material resources, only selling a few more cars than yourself, there is really nothing to praise.

It's just that the sedan chair carries people, and Lu Heng doesn't bother to talk about these face-tearing things.

It's just that Lu Heng doesn't say it, it doesn't mean that no one doesn't say it.

In the midst of everyone's consternation, Xin Gao, who was standing behind Chen Qingfa, said in a disdainful tone: "It's just sixteen cars, I can sell thirty or forty units at a random auto show, what is there to mention, of course, Mr. Lu is still young, and it is really not easy to have such results." ”

Lu Heng's smile gradually retracted, and his eyes did not look at Xin Gao for half a minute, but just wandered away from Ye Qinghua and Chen Qingfa, and his eyes were intriguing.

Ye Qinghua paused as he drank water, then put down the water glass, and squeezed out a smile on his hard face and looked at Chen Qingfa with Lu Heng, this time Chen Qingfa's face finally changed.

Seeing Lu Heng's gaze ignoring him so much, Xin Gao's mouth moved, and he was about to continue.

Chen Qingfa said with a blushing face: "Xin Gao, you go and arrange an afternoon meal with Mr. Ye and Mr. Lu's accommodation, it's not too early." After eating early, it also gave Mr. Ye and Mr. Lu a rest, it was not easy for them to travel a long distance. ”

Xin Gao glanced at Lu Heng hatefully, shook his hand and strode away.

Lu Heng was a little angry, but more inexplicable.

Is it because of his young age to be despised or because of his unequal status and hatred of himself? This is not like what a sales manager of a mature 4S store can do!

Chen Qing sent a cigarette to Ye Qinghua and Lu Heng, and apologized to Lu Heng embarrassedly: "Let Mr. Lu smile, Xin Gao is the younger brother of my insider, he just came to the company, he doesn't understand a lot of things, and his words are a little offended, please forgive Mr. Lu." ”

The posture is a little low, compared to the way he treated the juniors before, Chen Qingfa at this time felt like he bent his waist slightly, and he was not so reasonable.

"Mr. Ye, Mr. Lu, Manager Huang, let's not sit still, Xin Gao has already made arrangements, let's go to dinner too! ”

When he went out, Chen Qingfa accompanied Ye Qinghua to the front, and Huang An accompanied Lu Heng a few steps behind.

"Lu Heng, do you know? Xin Gao's sister is actually the continuation of Mr. Chen, only in her twenties, Xin Gao looks young, he is only twenty-four years old. ”

Lu Heng was stunned for a moment, looked at Huang An, and saw that he was unconsciously saying some interesting anecdotes about Qingfa to get closer to him, and said the previous words as smoothly as eating and drinking.

Lu Heng suddenly felt funny, Chen Qingfa, who was in his fifties and almost sixty, could still marry a young woman to get started, and the words love and money were the trouble. Let him choose, the answer is already obvious, anyway, Lu Heng is scornful of this kind of love that has crossed generations.

It's just that Xin Gao has a good baby and a good sister.

A meal is not to say that the guests are happy, at least it is also harmonious, pushing the cup and changing the lamp during the banquet, and the chips are staggered, and you come and I are not lively.

However, Lu Heng has always maintained his sanity, it is not so simple to drink and eat here today, his main goal is to get more secondary areas, but during the banquet, everyone avoids talking about this topic. For other things, he laughed and talked about it.

Lu Heng's patience is far older than his physical age, and he waited for several days in order to wait for Mr. Tang of Fenghua Driving School to talk to him.

Although it was a little unpleasant before, Ye Qinghua and Chen Qingfa were both well-established characters, and they clicked on these things in a few words.

It is worth mentioning that during the banquet, Xin Gao took the initiative to compensate Lu Heng for three glasses of liquor, although he looked reluctant, Lu Heng still accepted it with a smile. (To be continued.) )

PS: I recommend a friend's new book "Character Technology System", the author is Wu Zheng, and another 1.6 million words of old book, with reliable character.

Character technology system, you can accumulate character value by selling things, and the character value can be exchanged for technology, whether it is existing technology, or black technology, future technology, as long as the character value is enough, anything can be exchanged.

The system can also reward prizes, heart-reading packages, engineering packages, and technology packages.

With this powerful technology system, Jiang Hai has transformed from a small salesman to a technology tycoon, and a business myth has been cast.

I, the eternal topic of this era-