In mid-July, with the total box office of "Mystery Superstar" exceeding the one billion mark just six days after its release, the situation of the summer file became clear instantly.

After the explosion of 600 million in three days, the reputation of "Transformers 4" collapsed, and the total box office in 19 days of release was only 1.723 billion, and the single-day box office was only a little more than 10 million, and it was basically hopeless to break 2 billion.

And the new film "Old Boy: The Dragon Crossing the River" in the same period is an ordinary vulgar comedy, selling a wave of feelings and not having any competitiveness.

"Mysterious Superstar" has been soaring, and in the next three working days, it won 101 million, 106 million, and 128 million respectively, and the total box office reached 1.363 billion in nine days of release.

In addition, "Mysterious Superstar" once again created a series of records for the fastest to break 1 billion and 1.1 billion, and it is also the only film in mainland film history to break 100 million in nine consecutive days.

And the next two days are weekends, and the record is sure to continue.

broke 100 million in 11 consecutive days, and at a time when it has not been seen several times in a year to break 100 million in a single day, the record of breaking 110 million in a row is even rarer than breaking 2 billion

The five-day working day, except for Friday, which will be a little higher at the box office near the weekend, the other four days have not fluctuated much, which is terrifying.

This at least shows that the high box office in the early stage did not rely on Tang An's fame and large-scale publicity to overdraft the box office potential.

The unfortunate thing is that the films of the same period, there should have been one more "Old Boy: The Raptors Crossing the River" to drink soup behind them, but two movies were released in succession on Thursday and Friday of the second week.

"Small Times 3" was released on Thursday and ranked second at the single-day box office on the same day, leaving "Transformers 4" far behind with a high box office of 70 million.

And "Small Times 3" also got 28% of the high-ranking films on the first day, second only to 43% of "Mysterious Superstar".

On Friday, another new film "Beijing No. 81" was released, and it won a high box office of 34 million on the first day with a horror film.

"Small Times 3" still has 60 million on the second day and 130 million in two days, still in the case of two previous works with poor reputation, which also makes insiders have to sigh at the consumption power and madness of Guo Jinming's fans.

"Small Times 3", as a series with a rotten reputation, has coincidentally given such a high schedule to major theaters.

This is also the strategy of the theater chain, don't they know that the reputation of this film is rotten, and the follow-up box office will definitely dive.

They are all people who understand, but this kind of movie is to make money for the first two weeks, or even the first weekend.

Most of the fan-oriented movies are like this, and the theater arranges as many films as possible in the first week, even if it compresses the schedule of some movies with good reputation.

Because once these few days have passed, word of mouth spreads, and no matter how many films you schedule, no audience will enter the cinema to watch them.

And some high-reputation movies are different, and even theaters will deliberately squeeze the schedule of high-reputation movies.

This has increased the attendance rate and average number of people per game, and at the same time, it has also made the movie more popular.

has a good reputation, and the addition of films two days later will not have an impact, but will cause a situation where there are no tickets in prime time, making movies more scarce and receiving more attention.

Therefore, it is often seen that bad films occupy a high schedule in the early stage, because if the schedule is delayed one day, more audiences will be lost, and good films do not have to worry at all.

The two newly released movies have achieved good results, completely driving "Transformers 4" out of the top three at the box office.

The success of "Little Times" is not particularly unexpected, after all, it has the support of fans, and some viewers also love to watch this kind of sisterly tearing scene.

However, "Beijing No. 81" is such a small-budget horror film, there is no famous director, and the two leading actors Wu Zhenyu and Lin Xinru are not small, but there have been almost no box office success movies in the past ten years, and it is a bit unexpected to get more than 30 million box office on the first day.

At this time, Yu Dong was the worst, and in the summer Bernard, two movies "The Future Will Be Indefinite" and "The White-Haired Witch: Bright Moon Heaven" were released.

The former is signed with a guarantee, and the latter is a martial arts film supervised by Xu Ke.

The summer file is "Transformers 4" and "Mystery Superstar", and he has no doubts, but both movies will be released at the end of July, and the recent "After the End" is also 14 days apart.

I thought that "Transformers 4" would be released for a month by then, and there would be "Mystery Superstar" that had been released for half a month in the summer file, and Berner's two films could bite a piece of cake in the middle of the summer file.

However, it is true that "Transformers 4" withered ahead of schedule, but "Mystery Superstar" is stronger than expected.

That's it, there are two more blockbuster movies, which are bound to cause a lot of impact.

Yu Dong also sighed secretly, he knew that he would move it to August, and he had nothing to do to make a fuss.

......

The major companies basically have a lot of things, and after determining that it is hopeless to snipe Tang An, they also put this matter down completely, and they are all busy with their own things.

Guang Xian made a lot of money in "You at the Same Table", and there are two small and medium-cost youth films next, of course, they have to work well.

Hua Yi and Sparkle Roll co-produced Cheng Long's new film, and several movies were released in the second half of the year, and they were also busy to death.

Even the targeted negative marketing of China Film and Ah Tanuki on the Internet has begun to slowly withdraw.

Now China Film and Ah Tanuki have idle resources, after all, the single-day box office of "Transformers 4" will fall below 10 million after this week, and it is useless to publicize it.

But it's not of much use, the two of them have invested most of their resources in the past few days, but the box office of "Mystery Superstar" doesn't seem to be affected in any way.

But if you can make a little impact, the problem is that it is almost useless, so you don't do useless work.

A large number of water armies began to withdraw, and some filmmakers and bricks in various related industries also stopped attacking films.

After all, there is no money to take, so it is better to take a few other orders with this effort.

However, some people still haven't stopped, and thanks to the hype in the past few days, the traffic and attention of those self-media and Weibo marketing accounts have skyrocketed.

Visionaries will naturally not let go of this opportunity, even if they don't have the money to take it.

They rely on traffic to do this business, and the fees for different levels of marketing accounts are different, and the price difference between Weibo with 100,000 followers and Weibo with 500,000 followers is much worse.

Some people are still debating with netizens, and no one can convince anyone across the network cable.

Even in reality, even if you beat someone up, you should not accept it or not, let alone the Internet.

And the purpose of these self-media is not to discredit the movie, but just for attention and traffic, so naturally what topic can attract people to say.

I have to say that in the applause, those discordant voices also stood out and became a hot topic on some film forums and Weibo.

Tang An didn't care about these voices, at least not a bad thing.

When many movies are promoted, they not only have to sell themselves and boast, but on the other hand, they have to find a water army to hack themselves, and then invite another group of water armies to scold these water armies who hack themselves.

In many cases, whether it is the publicity of film and television dramas, or the personal hype of actors, basically half of them are like this.

When the time comes, how fierce the Internet is hyped, the topics are all on the hot spots and meager hot searches, and the whole Internet is noisy everywhere, and it seems that the popularity is super high.

In fact, it was just some water armies arguing, and it became a scene directed and acted by the hype party, and there were not many ordinary netizens who really participated.

......

Tang An also concentrated on running all over the city with the crew, all the way south from the capital, to several major ticket warehouses and provincial capitals.

Leaving another city and heading for another city next door.

"Everyone has worked hard during this time, and you can rest after holding on for another half a month. ”

Occasionally, Tang An also cheered them up and said something encouraging.

Xiaodi smiled, "Director Tang, this roadshow is actually relatively relaxed, I don't feel tired at all, and it's the first time I've not had a paparazzi follow me for so long, so I feel much freer." ”

Private jet transfers, staying in five-star hotels, and eating big meals are similar to traveling.

Tang An nodded and said, "It's good if you can hold on, I can't let you get tired halfway." ”

As for the absence of paparazzi.

There really isn't, except for the external itinerary, no paparazzi dare to follow.

Peng Yichang asked stupidly, "Yes, I also think it's strange, we don't have paparazzi to follow us." ”

Even if Peng Yichang is a newcomer, this is still understood, with the popularity of the movie today, it is normal to have paparazzi surveillance every 24 hours a day.

Tang An said, "I haven't seen the paparazzi for a long time, last year, once a paparazzi team followed me for more than a month, wherever I went, I was really impatient, and I didn't listen to the warnings, and finally they left the film and television media industry, and also left the capital, and there were no paparazzi following me after that." ”

Tang An's fluttering words made several actors who were harassed by the paparazzi sigh.

It's light to say, but it's definitely more than it seems, leaving this industry and leaving the capital will directly ruin their careers.

But thinking about it again, with Tang An's current identity, there are countless ways not to violate the law, so that a few paparazzi can't get along in China.

The paparazzi team is not long-sighted, and it is okay to track celebrities, after all, celebrities can't do anything about them, but for people at the top of the industry, it's just a matter of one sentence.

Otherwise, the CEOs and executives of major companies have never had any scandals, and even if there are occasional ones, there is no basis at all, and they are really all so clean?

How is it possible, compared to some of them, Cheng Guanxi can be regarded as pure.

......

The following weekend, "Mysterious Superstar" received a total of 255 million in two days, and the total box office in eleven days also exceeded 1.6 billion.

broke 100 million for 11 consecutive days, and another record that no one in the circle dared to think of appeared again.

"Small Times 4" and "Beijing No. 81" still maintained a normal trend in the first week, and the follow-up potential will not be clear until the box office comes out on Monday.

"Transformers 4" He has fallen out of the first echelon, and there is no hope of breaking 2 billion, Tang An once again swept the summer file.

However, at this time, a big event happened in the entertainment industry.

Cheng Long's son Fang Zuming, a new generation of artists on Treasure Island, Ke Zhendong, the star of "Monster Hunt", as well as Gao Hu, He Shengdong and others were sucked and have been criminally detained.

Zhang Yuan, Ning Caixian, Zhang Mo, Li Daimo and others have been arrested for sucking before, and this time there is Cheng Long's son, who immediately appeared on Baidu's hot spots and Weibo hot searches, and is still impacting the headlines of "Mysterious Superstar".

The large-scale feature movie "Prison Storm" has a few more leading actors, which immediately attracted widespread attention and made this summer file even more lively.