Chapter Seventy-Eight: Bargaining
In fact, Guo Yang is clear about the internal structure of Lianhua Supermarket. He accompanied his mother Xie Yuzhi to this supermarket to shop more than once, with two floors of open buildings, the first floor is the supermarket shelves, and half of the second floor is used for storage, and half is used for office area. But now that the mentality is different, accompanied by Zhu Xiangyang and his wife, Guo Yang probably has his own plan in his heart.
Supermarkets are small profits but quick turnover, and the goods must be complete, large and affordable, which is the basis for the survival of civilian supermarkets. However, Lianhua Supermarket only uses half of the area for operation, resulting in a waste of unnecessary space and resources.
That's right, Guo Yang's positioning of the supermarket in the future is a civilian supermarket, relying on small profits and large sales discounts to occupy the market in the shortest possible time.
In fact, supermarkets originated in New York, USA in 1930 and are known as the third revolution in retail. In August 1930, Michael Culomb, an American, opened the first supermarket in New York State, the Kim Culomb United Store. At that time, the United States was in the midst of a major economic crisis, and Michael Culomb accurately designed a low-price strategy based on his decades of experience in the food business, and pioneered the method of pricing commodity varieties. The average gross profit margin of its supermarkets was only 9%, compared to 25-40% for the average store in the United States at the time.
Guo Yang thinks that Michael Coulomb's idea is still very practical. He plans to establish a cheap civilian shopping and sales platform, and then attract suppliers from all walks of life to distribute goods in large quantities, centralize distribution, clear payment, and unified settlement.
Zhu Xiangyang handed Guo Yang a cigarette, and then handed it to Yao Zekai, Yao Zekai shook his head: "Thank you Boss Zhu, I don't smoke!"
Zhu Xiangyang smiled again: "Brother, how about it, let's talk?"
Zhu Xiangyang is also a businessman, and it can be seen that Guo Yang's so-called friend's acquisition is just a pretense, and it is estimated that he himself is interested in acquiring Lianhua Supermarket. However, Zhu Xiangyang doesn't matter, no matter who buys it, as long as he gives money.
"Done. Brother Zhu, I see that you are also a real person, so I won't beat around the bush, you just say bluntly, if we are ready to acquire and take over Lianhua Supermarket, are you willing to cooperate?" Guo Yang said softly.
Zhu Xiangyang pondered Guo Yang's words, he heard some kind of off-string sound from Guo Yang's words, but he couldn't judge for a while, he could only tentatively smile and say: "Of course, I won't hide from your brother, we can't continue to operate this supermarket, and we will definitely sell it, it depends on how you make a price!"
Guo Yang seemed to smile: "So, how much does Brother Zhu offer?"
Zhu Xiangyang and Zhang Guihua quietly exchanged a look, and said with a smile: "Although the supermarket can't be opened, we have been operating here for four or five years, and we have a certain popularity and influence in the market.
"In addition, our property and all the assets in the supermarket are packaged together - to be honest, Brother Guo, we are not greedy, we don't ask for more, you pay three million, this supermarket is yours!"
Zhu Xiangyang and other 28 shareholders raised funds to buy shares, and Zhu Xiangyang and his family accounted for 30% of the supermarket's equity, which was valued at 180,000 yuan at that time. In other words, the total share capital of Lianhua Supermarket was 600,000 yuan when it was established five years ago.
Zhu Xiangyang's offer price of 3 million is equivalent to five years, and the equity of Lianhua Supermarket has appreciated five times, and for them, the shareholders, they will not lose money.
If it is a normal supermarket, with the location of Lianhua Supermarket in the prime location of the commercial district, the appreciation of five times is not much. But the crux of the matter is that the supermarket is closed down, insolvent, and it is inevitable that it will be a bit of a lion to open its mouth if it uses this kind of small calculation to deceive people.
Yao Zekai was startled when he heard it. Three million, that's a huge amount of money! Isn't it crazy to buy such a bullshit supermarket with three million?!
The corners of Guo Yang's mouth twitched, and his voice turned cold: "Brother Zhu, if you are not sincere, then, let's break up in two!"
Zhu Xiangyang pretended to be stunned: "Brother Guo, what do you mean by this? We are such a big supermarket, the price of three million is not too much, right? This property alone is worth a lot!"
Guo Yang sneered: "Your so-called assets, to put it bluntly, are this two-story building, with an area of 2,500 square meters, even if it is according to the market price, it will be one million." However, you are in debt! The supplier owes more than 1 million yuan for the goods, right? The wages of the workers are also in arrears for half a year, right? In this way, this supermarket is completely negative equity!"
Zhu Xiangyang gasped, and then he realized that the young man in front of him was not easy to fool.
He smiled: "Brother Guo, you can't count it like this, if you count it like this, I still have to find you money?
Guo Yang's voice tended to be calm: "In this way, Brother Zhu, let me tell me what I think." ”
"Since Lianhua Supermarket is a negative asset, then, we will give up the asset acquisition and acquire the equity! I can buy the equity in your hands according to 80% of the original price of your shares, and then the supermarket will be owned by me, and all the assets and liabilities of the natural supermarket will be borne by me!"
The faces of Zhu Xiangyang and his wife changed, and Zhang Guihua snorted: "I thought that you, Reporter Guo, were honest people, but you turned out to be black-hearted and rotten lungs! You want to be beautiful, and you actually cheat us! Are you kidding? You only paid 80 percent of the price of our equity five years ago? You are a dead person! Can the 600,000 yuan that started five years ago be comparable to the current 600,000 yuan?"
Guo Yang's expression remained unchanged: "Sister Zhang, the 600,000 yuan five years ago and the current 600,000 are naturally not the same concept. But I would like to ask you, can Lianhua Supermarket five years ago be compared with what it is now? That's right, you started with 600,000 yuan, and in its heyday, Lianhua Supermarket alone paid more than 5 million yuan, right? However, you have to remember that you are now insolvent and cannot continue to operate!"
"After five years of operation, most of your equity costs should be recovered by dividends. Now Lianhua Supermarket is like this, to be honest, if I don't have other ideas, it is worthless at all!"
Guo Yang looked at Zhu Xiangyang and Zhang Guihua with blazing eyes: "You can't last long, many suppliers continue to ask for debts, if you don't change hands, there is only one way, go bankrupt through the judicial process, and repay the debts through real estate auction! But in that case, you won't get a penny!"
"Okay, you guys think about it, and if you agree, call me. This is my mobile number. However, I can only give you one day to think about it. Guo Yang stuffed the note with his mobile phone number to Zhu Xiangyang, and then gave Yao Zekai a look, and the two walked away.
He believed that Zhu Xiangyang would give in. Once they go through the bankruptcy process, they lose all their money. Now that someone has taken over, they can earn a little is a little.
After getting into the car, Yao Zekai hesitated for a moment and said: "Brother, do you really want to spend money to buy this supermarket? I feel that this supermarket has no value, even if it is hundreds of thousands, it is not worth it!"
Guo Yang laughed: "I have an idea, this supermarket will come back to life in my hands! Even if the supermarket is not alive, that is, it will lose hundreds of thousands, it is not a big deal!"
"How about it, are you interested in coming over to help me?" Guo Yang said tentatively.
Yao Zekai smiled reluctantly, but avoided Guo Yang's questioning.