Chapter 244: Entry Point

Some things are as simple as that, once you pierce a layer of window paper, you can't hit it at all. After the suspected counterfeiting of green rice was exposed in the evening news column of Shencheng TV, the main leaders of the Shencheng Municipal Party Committee and Municipal Government immediately made important instructions, and the relevant departments immediately intervened.

Green rice was taken down from the counters of more than a dozen large stores in Shenzhen, and the Oasis Company, a trading company that operated green rice, was seized by the industrial and commercial department.

From the darling of the market to the target of the rats crossing the street, the most embarrassing thing for the Southern Morning Post is that the publicity and promotion of green rice in the early stage are too heavy, so that it directly affects the credibility of the newspaper, and many readers even call the newspaper office to abuse and accuse, making the morning newspaper embarrassed.

That's fine. Today's morning newspaper, which originally had most of its pages related to the promotion of green rice, was notified to withdraw its edition in the early morning, and more than 200,000 copies of the newspaper were discarded and suffered heavy losses.

Anna took Zhang Jie and several editors and reporters to work overtime temporarily to piece together a new layout, reprint and reissue, and was very busy. But at ten o'clock, more and more readers crowded the door of the morning newspaper building, accusing the newspaper of misleading consumers and demanding a fair and reasonable explanation.

The Southern Morning Post temporarily convened the party committee and editorial board, and in the face of the crowd's enthusiasm, issued a public apology letter on the front page for the lax control of the propaganda and reporting on the green rice incident.

Dongfang Jing mentioned this matter at the party committee and took the initiative to make a review, and Guo Yang, the chief reporter and deputy director of the news center of the Northern Morning News, once made relevant suggestions to her, but did not attract her attention.

Gong Gong, the elder of the Southern Morning News, immediately made a decision, and the follow-up follow-up report on the green rice incident and the crisis public relations of the Morning News were handed over to the team from the Northern Morning News, and Dongfang Jing supervised the whole process as the leader in charge.

Don't say that you have to give an explanation to readers, even the supervision of the propaganda department can't escape, someone must stand up and take responsibility for this matter and take the blame for the morning newspaper. For a whole morning, the party committee of the Southern Morning Post discussed and debated this issue. Dongfang Jing weighed it again and again, and knew that she was the only one who came out to take on it, because she was in charge of news gathering and editing.

Therefore, in the end, the Party Committee of the Southern Morning Post decided to ask Dongfang Jing, the deputy editor-in-chief in charge, to make a written review to the Propaganda Department of the Municipal Party Committee and give her an administrative warning. At the same time, Anna, director of the information department, was also given a warning, and Sheng Tao, deputy director of the advertising department, assumed the main responsibility for the lack of strict control over the advertising business, and was given a three-month suspension without pay.

At half past twelve o'clock in the afternoon, Dongfang Jing convened a meeting of all the staff of the Information Department and the Advertising Department.

Anna's face was ugly.

She definitely won't be able to run away when something happens, and she has long been mentally prepared. But this matter is not so simple, Dongfang Jing will definitely take advantage of the topic and take the opportunity to suppress her. Moreover, her husband Sheng Tao was suspended for three months, which almost ruined his future.

More than 100 people crowded into the business hall of the Ministry of Information, including Guo Yang.

Dongfang Jing walked over from the other side of the corridor with a gloomy face, but there was brilliance in her eyes. She was previously an associate professor at Shencheng University, and was transferred to the Southern Morning Post to work, nominally in charge of the news department, but she couldn't intervene in the specific management and business at all.

But the green rice incident broke out, which gave Dongfang Jing a chance to reshuffle the cards.

Although she has been punished, everyone knows that this form of betrayal will not affect her political future.

But this gave her a chance to take direct control of the Department of Public Information, which she rightfully deserved.

Dongfang Jing walked over slowly, didn't sit down, and stood in front of everyone, with a deep voice: "Everyone is clear about the matter of green rice." This is a painful lesson for us in the newspaper, and the lesson is very profound!"

"What does this mean? There is a problem with the scale of our news gathering, there is a problem with news moderation, and there is also a problem with the advertising supervision mechanism that is in line with the market. ”

"If our advertising department can have a little more sense of responsibility when it is pulling business, and the corresponding procedures and market access certificates have been verified, why are we so embarrassed now? Then, if a leather bag company with unsound procedures launches a false product, we will swarm and carry out a large amount of false propaganda and mislead the majority of readers for a little advertising business fee, without screening, who will be responsible?"

Anna's face turned pale, and her hands were clenched.

Dongfang Jing began to criticize the advertising department lightly, and it was clear that he was pouring dirty water on Sheng Tao, and now he began to talk about what regulatory responsibilities, when Nima put a lot of advertising money into the newspaper account, when each of you's salary and bonus was rising, why didn't anyone stand up and take any responsibility?

Anna knew that Dongfang Jing specially criticized the advertising department and buttoned up a big hat, mainly to target Sheng Tao.

Dongfang Jing criticized the advertising department for a few minutes, and then the spearhead of criticism turned to the side of the news department: "There is also a major lack of responsibility in the news gathering and writing process. Why don't you grasp a scale? Unrestrained publication of advertising advertorials as news reports, where is the audit standard of your department?"

Anna couldn't hold back any longer, her face turned red and she raised her head and retorted: "Mr. Dongfang, our news topics have been reviewed and approved by the editorial board, and our reporters are going out with the task of the newspaper to conduct special interviews, and if something goes wrong, I admit that we are responsible, but it is not appropriate to return the responsibility to our front-line news reporters, right?"

Dongfang Jing had long expected Anna's backlash, she turned her head to look at Anna, her expression calm: "Putting all the responsibility on you? At the party committee of the newspaper just now, I was asked to make a written review to the Propaganda Department of the municipal party committee and give me an administrative warning! I have been working for nearly ten years, and this is the first time I have been punished for work! If you want to complain, am I wronged?"

"Moreover, beforehand, Comrade Guo Yang, who came to study and take up a temporary post in the Northern Morning News, made a suggestion to us in person, saying that the green rice scam had been exposed in the northern province...... But we, including me, Comrade Anna, have not paid the attention we deserve! Do you dare to say that we are not responsible?"

Anna's face was ashamed, but she was speechless by Dongfang Jing's refutation.

"This incident had a bad impact and directly caused our newspaper to lose credibility. Hundreds of readers protested and criticized at the door of our newspaper office, and some even burned our newspaper in public, deciding not to subscribe to the ...... in the future." Dongfang Jing said coldly: "Therefore, we must immediately make a public apology and follow up on the Green Rice incident!" and strive to restore our lost credibility in the shortest possible time!"

"Next, I would like to announce the decision of the party committee of the newspaper: First, I will instruct Dongfang Jing, deputy editor-in-chief of the newspaper, to make a written review to the Propaganda Department of the municipal party committee, and give an administrative warning after reporting to the competent department at a higher level for approval; give Anna, director of the information department, an administrative warning and order her to make a written review; and give Sheng Tao, deputy director of the advertising department, a three-month suspension from his post......

"I set up a public relations working group for the crisis of the Green Rice incident, which I personally chaired. Dongfang Jing's voice changed: "The follow-up of the Green Rice incident is left to the team of the Northern Morning News, because our reporters have lost credibility to the public in this matter." ”

"From today onwards, I will personally take charge of the day-to-day work of the Department of Information, at least until our newspaper gets through this crisis, I will be in the Department of Information every day to face and work with everyone. Comrades, do you have confidence?!"

Anna's face was pale, and she secretly scolded Dongfang Jing for being shameless.

actually wanted to take advantage of this matter to make a big fuss and take away her daily management authority. In the next step, I don't know if Dongfang Jing will have direct actions, such as she directly serving as the director of the news department, and Anna will be reappointed as the deputy director.

Guo Yang and Lin Meimei stood aside and shook their heads secretly. Even in this kind of news organization, which is very deeply marketized and has a fairly flexible system, there are power disputes.

Fools can see that Dongfang Jing is completely using the topic to play, and by rectifying after the accident, Shengsheng put her hand into the news department that she can't usually reach into.

No one knew that Guo Yang was behind this. The news whistleblower disclosed by Shencheng TV is a professional anti-counterfeiter, and Guo Yang inadvertently promoted the marketization process of the anti-counterfeiting industry. He later learned that the main reason why the professional anti-counterfeiters in Shencheng became an industry in the future was because of the green rice incident.

But in this matter, in this invisible game between Guo Yang and Anna, Guo Yang won completely. Guo Yang smiled and walked over with Lin Meimei and a few people, crossed Anna, who was blushing, and walked towards Dongfang Jing.

Dongfang Jing smiled: "Director Xiao Guo, in the past two days, I have worked hard for you to run the follow-up report of the green rice incident, in view of the fact that you are not familiar with the situation in this city, Zhang Jie-you cooperate." ”

Dongfang Jing called Zhang Jie's name, but Zhang Jie hesitated for a moment, but still turned her head and looked at Anna subconsciously.

A trace of inadvertent anger flashed in Dongfang Jing's eyes, but it was fleeting.

Guo Yang smiled: "Please rest assured that we will complete the task!"

Dongfang Jing nodded: "I believe in the business ability of several of you, and I hope that through your follow-up reports, we can reverse the bad image established by our newspaper because of the Green Rice Incident and rebuild our credibility bond with readers." ”

"Okay, let's get busy, and remember that this is a critical period, and no one is allowed to drop the chain and cause chaos to the newspaper. ”

Dongfang Jing's eyes were full of the smiles of the victors: "I will be on duty in the news business hall, and everyone can report to me at any time if they have something." ”

Anna's face became even more ugly when she heard this, and the corners of her mouth twitched slightly from emotion.