Chapter 541
If it is a single name, then there are too many people called He Xufang in the country.
But if you narrow it down to Guiyang, the capital city of Guizhou, and you also run the auto retail industry, then it's simple.
One of the three founders of Brilliant Group, He Xufang began to set foot in the automobile retail industry in 05 years, and as of Lu Heng's rebirth, he already has the first-class agency rights of eight major brands of cars.
Moreover, the Brilliant Group itself started as a motorcycle retailer, and the Honda motorcycles it sells are very popular in the mountainous areas of Guizhou, where the traffic environment is not too good.
With the help of an extensive motorcycle marketing network, He Xufang achieved great success when she first set foot in the automotive retail industry.
This should be a strong woman with strong ability, and the brilliant group that walks on one foot will be developed into two roads: motorcycles and cars.
However, in Lu Heng's view, there are also great limitations, and He Xufang's business scope has always been trapped in Guizhou Province.
Daozhì Brilliant Group is also well-known in the southwest region, and when it is put into the whole country, it is still not as good as Guanghui, Zhongsheng, Wanyou and other large groups, and even worse than the local Guizhou Tongyuan Automobile Group.
Lu Heng motioned to Xiao Mao to wait, "Since they are all dealers of Hyundai Motors, then there is no hurry, wait a while, and say hello later!"
Xiao Mao was stunned for a moment, and then agreed to Lu Heng's request.
The three of them waited in place for twenty minutes, and the driver of the Yakos next to him stood straight outside the car holding an LED sign, waiting for the arrival of the distinguished guest.
I didn't wait long, and I saw three people coming out of the airport, and after a slight pause, they came this way.
Xiao Mao's colleague trotted over to pick up the things in the car, and the middle-aged woman with a young man stopped in front of Lu Heng.
Everyone is a smart person, and when you look at two cars of the same size parked here, you know that the guests you receive are all the same valuable.
Lu Heng took the lead in stretching out his hand and said with a smile: "This must be He Dong, I am Lu Heng, the boss of Hengcheng, and I am very happy to meet you." ”
He Xufang is a rather old middle-aged woman, although she is well maintained, there are already wrinkles scattered between the corners of her eyes and eyebrows. However, these wrinkles not only did not affect her whole person's bearing, but also made her look graceful and magnificent.
His lips were slightly thick, and a pair of eyes looked at Lu Heng with a bright eye, looking at Lu Heng with a scrutinizing gaze.
Stretched out her hand and gently shook Lu Heng, pondered for a while, and a hoarse and stiff voice came from her slightly thick lips.
"Mr. Lu, it's a pleasure to meet you, I've heard your name before. At that time, I was still thinking about what kind of person you would be, who could build a new company's sales into the No. 1 in the country, and how you could be a person who was in the prime of life, mature, and a grade like me. But when I saw it today, it was really unexpected!"
Faced with this remark, Lu Heng happily took it, and raised his hand instead.
"He Dong is also very powerful, now there are already two brands under Brilliant Motor, Hyundai Motor's sales have just reached the forefront of the country, compared to us. ”
The two smiled similarly, and the young man standing next to He Xufang rolled his eyes and looked at Lu Heng curiously.
The two chatted for a few words, and Xiao Mao came to the front in embarrassment, "Mr. Lu, Dong He, time is running out, or we will talk later, anyway, there is still more time." ”
Lu Heng gave up at this time, waved his hand to He Xufang and went into the car first.
Looking at the beautiful black Arcos merging into the road from Airport Avenue, He Xufang, who was standing behind, couldn't help sighing.
The young man next to him was puzzled: "Mom, is this Lu Heng really Hengcheng's boss?" Or there are elders in the family behind him, he is too young, I estimate that he is a few years younger than me. ”
He Xufang put away his sighing expression, turned his head and looked at his son sternly.
"He Xiaodong, don't think that everyone is like you, and they rely on their parents to succeed. Regardless of whether Lu Heng has a deep background in his family, just his conversation and his attitude of not being humble or arrogant in front of me are enough to explain it. Besides, if you were to attend the annual meeting alone, would you stay here just to meet a potential competitor?"
He Xiaodong's tone froze, and he turned his head angrily.
He Xufang didn't say much, got into the car first, sat in the back seat and closed his eyes to recuperate
The annual meeting held at the Hyundai headquarters in Beijing is certainly not as simple as sitting down and having a meal together, and there is a lot to be done in the two-day process.
At the Hyundai headquarters, Lu Heng met President Li ****, who Xiao Feifei said personally filled out the invitation letter for him.
This is an old man who looks very elegant, in his fifties, which makes his every move feel like a precipitated time.
Lu Heng has also seen people who are very elegant in appearance, such as Han Pusheng, the boss of Huaya Modern, but compared with the two, the difference is very obvious.
Li **** is the kind of extraordinary elegance, but Han Pusheng always reveals some gloomy.
When he saw Lu Heng for the first time, Li **** still paid enough attention to him, and pulled him to chat alone for a while.
However, Li **** had other important things, and he didn't accompany Lu Heng for long, so he left.
Next with Lu Heng and others is another vice president-level figure of a modern manufacturer, Zhao Hua.
Since they have all arrived at Hyundai headquarters, the classic visit is bound to be a trip, and it will also give these dealers a sense of belonging to the Hyundai brand.
The first place to visit was the technology center of Hyundai Headquarters, which was completed last year at a cost of 450 million yuan.
The brand-new technology center, a moment of influx of nearly 100 people but will not have any sense of crowding, Zhao Hua as a guide, enthusiastically introduced to these dealers from all over the world.
"This is the newly completed technology center, where we will strengthen the introduction of new models, the improvement of commerciality, and the localization of research and development in the Chinese market, and gradually establish a complete quality operation process to provide a strong guarantee for the quality improvement of Beijing Hyundai. ”
"Not only that, but it is also here that we complete the typological segmentation of the automotive market. The Hyundai Tucson, which was launched last year, the best-selling Elantra, and the Sonata, which focuses on the business market, also have some new models under development, such as the Hyundai Reina, Langdong, and Mingtu, which will be released soon. Strive to cover mainstream markets such as A0-class, A-class, B-class, SUV, etc., so that everyone can have more selling points in daily sales. ”
"The next place we are going to visit is Beijing Hyundai No. 1 Factory, as well as the engine plant. Due to environmental reasons, please also wear the safety equipment we have prepared for everyone, if you don't know anything, you can ask me. ”
(To be continued.) )