The Lunar New Year is in full swing, and the leading "Mulan" only won 10 million box office in the third week, a drop of 75% from last week's 40 million, with a total box office of 82 million.

With the release of several blockbusters in a row, with such a low box office and attendance rate, the theater chain naturally began to reduce the film schedule, and there is almost no hope of breaking through the 100 million yuan mark.

Zhao Wei and Chen Kun, the two stars of the great generation, joined forces and failed.

No. 9 "Fengyun 2" and "Thorn Tomb" were released at the same time, and the two movies that were supposed to be rivals actually formed an alliance, and Chengtian and China Film reached a cooperation to coordinate the number of scenes, carry trailers and position layouts with each other.

The directors and actors of both sides seem to be spraying each other, but in fact, they are just doing bundled marketing.

"Fengyun 2" was released simultaneously in all countries in Southeast Asia plus Australia, and Wu Bo shouted out the expectation of a box office of 600 million in the face of the interview.

Movie No. 3 Xie Tingfeng was humorous: "Could it be that the box office of Mars plus Mercury and Earth is 600 million together?"

Naturally, what allowed them to cooperate was Zhang Yimou's blockbuster "Three Guns Shooting Surprise" directed by Zhang Yimou again after three years.

Although there are no stars, as long as they are branded with Zhang Yimou's signboard, even if they pull a few group actors from Hengdian to be the protagonists, they are not comparable.

When many people hack Kobe, they will say that my grandma and O'Neal can win the championship when they team up...

Dark Volute~~~

In reality, to put it a little exaggerated, even if Zhang Yimou finds a dog to be the protagonist, it can still attract the audience into the cinema......

Zhu Yanping, the director of "Thorn Tomb", even said in an interview with reporters: "I know where the selling point of commercial films is, so as soon as I heard Zhang Yimou sing RAP in the theme song, I was scared to death." ”

A director who is not quite famous, even if he said something like scared to death, even if it was a joke, it was enough to see Zhang Yimou's deterrence.

As a result, the two blockbusters showed fatigue before the release of "Three Guns Shooting Surprise", and the box office of "Fengyun 2" was only 5 million on the first day, which was even more unbearable than "Mulan" and failed miserably.

"Thorn Tomb", which brings together the three major stars of Jay Chou, Chen Daoming, and Lin Zhiling, only had a box office of 7.8 million on the first day, which is also not as high as "Mulan".

Jay Chou's box office appeal once again raised questions, and the success of "Slam Dunk" was called accidental.

The three blockbusters released in this year's Lunar New Year file all failed, and one was worse than the other.

On the 10th, "Three Guns Shooting Surprise" landed in the domestic film market, was released at 6 pm, and won a box office of 11 million in 6 hours, which is a little worse than the box office of 15 million in 5 hours of "Full of Golden Armor", after all, there are still two blockbusters to share the show.

Tang An went to see this film again, this should be the one with the least investment by Zhang Yimou in the past ten years, it is said that it only cost 80 million.

But in addition to his salary, people believe that 10 million is said.

The extras in the whole film, including passerby A and officer and soldier B, add up to only 19 people.

In terms of props, there is only a simple house, a carriage, a pistol, a cannon, a safe, a knife, a pair of scissors, and a few clothes.

Most of the scenes were filmed in the noodle shop, and the so-called vast northwest scene was just a few shots as an exterior set.

Compared with the previous big scene, thousands of group performances at every turn can be described as a sudden turn, almost flashing and blinding.

But even if it looks like this, your uncle is still your uncle, and he won 21 million on Friday the next day.

is ordinary, a little worse than the summer files "Transformers 2" and "Chinese Partner".

But on Saturday of the third day, the single-day box office of this movie soared to 39 million!

It has almost doubled, and most movie theaters are full almost from noon, recreating the grand occasion of the summer season!

39 million in a single day, which is also the single-day box office champion in the history of Chinese films!

Zhang Yimou is still the same Zhang Yimou, the first director in China!

On Sunday, the fourth day, the box office was 31 million, and the total box office in the four days of release was 102 million!

broke 100 million in four days, which also equaled the record of "Chinese Partner" breaking 100 million in four days.

And "Fengyun 2" only got a pitiful box office of 27 million in the first five days.

"Thorn Tomb" ranked second at the weekly box office with 32 million.

As for "Mulan", there is only a pitiful 900,000 box office left in the fourth week, let alone breaking 100 million, and the edge of 90 million can't be touched.

On the evening of December 15, China Film held a premiere for "Avatar".

James Cameron, his legend is still circulating in the rivers and lakes, and everyone in the circle is very concerned about his movie.

8 years of sharpening a sword, the cost is nearly 300 million, what kind of movie can be made!

In the past, there were not no 3D movies, and "Adventure in the Center of the Earth", "Flying House Travel", and "Ice Age 2" released in the past two years were all 3D movies.

Beijing UME Huaxing Cinema is one of only 11 IMAX screens in the country and one of the 8 film IMAX screens, with a width of 26 meters.

There are only three IMAX screens in the entire capital, the other two are in Shijingshan Wanda Cinema, which is 21 meters wide, and the Beijing Chinese Film Museum, which is 27 meters wide, and the latter is a digital IMAX screen.

Similarly, the screen of Huaxing is also the world's top IMAX screen.

If you want to rate the projection effect on the screen one by one,

Huaxing's IMAX film & metal screen can score 100 points.

IMAX Digital & Metal Curtain, 99 points.

IMAX Film & White Screen, 96 points.

IMAX Digital & White Screen, 95 points.

Dolby Dual 3D & Metal Curtain, 90 points.

Sony 4K, 3D & metal screen, 88 points.

Dolby Dual 3D & White Screen, 86 points.

RealD&Metal Curtain, 84 points.

Sony 4K 3D & White Screen, 84 points.

2D & White Screen, 80 points, this is the ordinary movie we usually watch.

XPAN-D & Metal Curtain, 75 points.

XPAN-D&White Screen, 70 points.

Dolby stand-alone 3D & white screen, 65 points.

The viewing effect of 3D special effects blockbusters is not only related to the movie itself, but also the projection equipment and screen.

The effect of Dolby stand-alone 3D & white screen is not as good as the effect of 2D & white screen, which is why many people feel deceived after watching 3D movies.

Similarly, watching "Avatar" on Dolby stand-alone 3D & white screen is much different from watching it on IMAX film & metal screen.

To put it mildly, after "Edge of Tomorrow" is filmed, the effect on IMAX film & metal screen will not be worse than that of "Avatar" on Dolby stand-alone 3D & white screen, and even a little stronger.

Twin and single cameras are well understood, that is, two projectors and one projector.

The effect of dual cameras is better, the two projectors project the image of the left and right eyes respectively, which is the most direct and the best effect, brightness, contrast, saturation, and resolution are not lost.

However, the 3D of the dual-machine system is relatively rare in China, because the cost is higher.

In China, it is generally a stand-alone system, and the commonly used is Dolby 3D, which separates the light according to different bands by installing a synchronous filter wheel at the lens and then receives it through the glasses.

The Dolby 3D system is easy to modify and the glasses are cheap, dozens of dollars a pair, but Dolby 3D has a great impact on the performance of color.

For others, the 3D eyes of some systems are much more expensive, seven or eight hundred yuan a pair.

Similarly, there are few metal curtains in China, and the good effect is naturally expensive.

Ticket prices are the same, and cinemas will certainly not have metal screens or more expensive projection systems.

However, "Avatar" was shot digitally, so the effect of film IMAX is not as good as that of digital IMAX.

Generally, when choosing a theater, it is best to choose an IMAX screen with a metal screen, anyway, the ticket price is not too much, and when the time comes, I watched the stand-alone white screen 3D, and I want to shout the five-cent special effects.

Or Dolby dual-machine 3D&Metal screen、Sony 4K3D&Metal screen,The effect is also very good。