"Director Tang, why are you making a pseudo-3D movie?"

"After becoming the boss of the company, have you forgotten your professional ethics as a director?"

"Just now, you were righteously and awe-inspiring against pseudo-3D movies, can you get by by deceiving the audience's money conscience?"

......

At the moment when the reporter reacted, Tang An was almost drowned out by their questioning.

Tang An's reputation so far has always been very good, and each of the six movies he made has a Douban score of more than 7 points.

Whether it is an ordinary audience or some viewers with tricky tastes, most of them recognize the movies he made.

Among the major domestic directors, Zhang Yimou has the huge stain of "Three Guns Shooting Surprise", and "Ambush on All Sides" and "The City is Full of Golden Armor" have also been criticized.

Feng Xiaogang also has a "Night Banquet" that was sprayed miserably.

Brother Chen Kai naturally doesn't need to say much, a "Wuji" can make the audience remember it for 20 years.

None of the three major directors did not make bad movies, and counting those first-line directors, there are only a few directors who have only made one or two movies that have not made bad movies.

Only Tang An, who has been in the industry for 6 years and released 6 movies, none of which were used as a tool to attack him, and even his unhappy opponents couldn't say anything in front of the public.

But now such a director wants to make a fake 3D movie and cheat the audience out of money!

Heartache!

Don't think that reporters don't have discipline, they are all eating with a mouthful of food, and the impact of self-media on major media and paper media is not very big in these years, and they still have a little conscience.

The audience is also waiting for Tang An's response, for them, this is almost a betrayal!

As for people in the industry, although they knew that Tang An was prepared, even the reporter who provoked the topic just now was arranged by himself.

However, it is one thing to be prepared, whether you can deal with it safely and let this matter pass smoothly without affecting the movie is the most important thing.

The celebration press conference has deteriorated and has become Tang An's criticism meeting.

After the reporters threw out a lot of questions and quieted down a little, Tang An picked up the microphone again and smiled calmly.

"I understand everyone's feelings, and in the past six months, there have indeed been a lot of poor quality converted 3D movies in the domestic film market, and it is not an exaggeration to say that these converted 3D movies are pseudo 3D movies. ”

Tang An said unhurriedly, without a big explanation in a hurry, but quieted the reporters and the audience at the scene.

The character and reputation accumulated by 6 movies in 6 years are there, which is enough for many people to retain their trust in him.

If it were someone else, I guess I wouldn't have bothered to listen to your explanation.

At the same time, they also expect Tang An to give a reasonable explanation that can convince them!

Tang An was also a little relieved, and later a lot of bad movies with a bumper box office came out, and many people said that why do you make good movies so seriously, it's not very good, anyway, pick a few famous big stars and find a big IP, you can still make money.

But that can only make money, not win word-of-mouth.

Even if the movie is a big hit, in the eyes of the audience, you are a bad movie director and a garbage director, and one day, your character will be ruined.

Even if a good movie is made, no one will buy it.

It's like a wolf coming, children understand the truth, but adults are blinded by interests.

Tang An wants to make money, entertainment tycoon, media tycoon and even the richest man in the world, who doesn't want to be a bastard.

But he wants to be a good director and a good director in the hearts of the audience.

Thirty or forty years later, when it comes to the classic movies of the past, there are still audiences who can remember him.

At that time, when the younger generation watched some garbage movies, some people would say that the current movies are becoming more and more rubbish, and the films made by Tang An in the past are all classics, and that is really a good movie.

Just like later, saliva songs were flooded, small fresh meat was raging on the small screen and big screen, and bad movies and bad dramas were making money, and some people would slap their faces with the old classic songs and classic film and television dramas.

Tang An is a layman, he has no lofty pursuits, and all he wants is fame and fortune.

And fame needs to be accumulated by high-quality movies!

......

The huge LCD display in the back lit up again, and Tang An began to tell everyone how those pseudo-3D were made.

"To put it simply, 3D shooting is generally a dual-camera shooting, or a camera with two lenses, the two lenses adjust the level, spacing, and angle, and shoot the picture that the left and right eyes see separately, and the audience wears professional 3D eyes, and the final image of the two pictures will be a three-dimensional three-dimensional image......

"And the pseudo-3D we saw before was just cutting out the 2D picture and making it into two pictures that were exactly the same on the left and right, a little staggered, and the worst of this kind of film could be seen even without 3D eyes. ”

"Here to tell you the way to identify the authenticity of 3D, wear 3D glasses, the left and right eyes take turns to open, if the picture you see is the same, then this is a fake 3D that cheats money. ”

"If you see something different, but the edges of the glasses and the hair look strange, and there is a writhing feeling that the air is hot, then at least it took a little money to spin the image. ”

"In true 3D, the left and right eyes see the picture differently, and you can see the background obscured behind the foreground. ”

......

"It seems that this is really the case, that "Su Qier" is too uncomfortable to wear glasses, I take off my glasses to watch, and I can still watch it. ”

This explanation makes it clear that emotion is to key the 2D picture into two glasses on the left and right. ”

"No, Tang An hasn't explained how he got "Edge of Tomorrow" yet. ”

"It's all transformed, what difference can there be, look at the 2D version when the time comes, 3D don't have to count on it. ”

......

There was a whispered discussion at the scene again, and in the face of doubts, Tang An was not in a hurry, and the LCD screen behind it changed again, and a picture of 3D modeling appeared.

"There is also a method of converting 3D, through the 2D picture that has been taken, after hundreds of calculations, each shot is calculated 3D data, and the three-dimensional scene is restored to make 3D modeling, and some of the calculations are not calculated to be manually 3D modeling....... Finally, the two-camera rendering is a three-dimensional image. ”

The LCD screen shows the whole process of 3D modeling, every data, which is explained better by professionals.

But whether the audience doesn't believe it depends not on how professional you are, but on how much the audience trusts you.

Therefore, it is easier for fans to believe the words of public figures and big stars, but those experts who are not well-known are not believed.

"There is no difference between authenticity and falsity in 3D, some are just good or bad, and there are many shots in "Avatar" that are shot with 2D cameras, and then converted into 3D in later stage, but people have spent time and money to do it, and it doesn't seem to have any obvious shortcomings!"

"Ice Age 3" and "How to Train Your Dragon" The 3D effects of these two 3D cartoons are very good, the cartoons are all made of CG, and they are not shot with 3D cameras, and the effects are just as good, so not all converted 3D movies are of bad quality, as long as you spend money and time, you can make real 3D effects. ”

"At present, it only takes 5 million to simply cut out a 3D movie in China, and it doesn't cost much if you only do subtitles, but the 3D conversion cost of "Edge of Tomorrow" is nearly 50 million yuan, and it takes half a year from the three most advanced special effects companies in China and thousands of professional special effects talents, I believe that the final 3D effect will satisfy the audience!"

"Please continue to believe in me that Edge of Tomorrow will be a real 3D movie that will not disappoint you!"

.......

Tang An did not use a lot of technical jargon to fool these reporters and viewers, creating a sense of unconsciousness at the top of the world.

Instead, the simplest and most understandable method was used, and the process of conversion of various methods was also disguised on the big screen.

At least it's easier to understand, and the numbers are more intuitive, which gives the audience and reporters more trust in him.

"It turns out that those converted 3D movies are only 5 million enough, and the ticket price of Mader has doubled!"

"It's cheap and not good, the effect of 50 million will definitely be better than the effect of 5 million. ”

"But after all, it's a transformation, can something made with a computer be real?"

"Animated movies are not also made by computers, and the effect of "Ice Age 3" is very good!"

"I don't think Tang An will make a 33D to make money, the previous movies are very good. ”

.......

These are all his fans at the scene, so they naturally choose to believe him for the time being.

But this is far from it, on the media side, Tang An and they can't buy all the media, not to mention that there are a lot of self-media.

After that, publicity and public relations are the focus, and some wonderful trailers will be released uninterruptedly, and large-scale screenings will be held in various provinces and cities across the country half a month before the release of the movie.

Choose all the 3D screening rooms with better equipment, send people to take care of the copies, and don't worry about piracy.

The press conference didn't end until 1 o'clock at noon, and the reporters and spectators were sent away, and another banquet was held.

Tang An, Yu Dong, Wang Changtian, and Qin Hong took the public relations department and propaganda department of their respective companies to a meeting and exchanged public relations plans.

There was also a premiere ceremony at Tangshan Stadium in the evening, and Tang An wanted to see what Wang Zhongjun's mood was now.