Chapter 1185: A New Mode of Cooperation

Li Mu's Makino Technology, if ranked according to market value and profits, is still difficult to rank very high in the entire United States, but if you want to talk about corporate influence, Makino Technology can already be ranked in the forefront in the United States.

At present, the entire United States and even the entire Western society attach great importance to and respect Makino Technology, not only because YY has been popularized in Western society so far, and more and more users have been conquered by YY's powerful product functions and perfect user experience, but also because Makino Technology has raised people's Internet life and work to an unprecedented new height.

The user base is extremely large, the user viscosity is amazing, and the reputation is too good to be good, so the corporate image of Makino Technology in the West can be called perfect.

What's more, YY's information delivery ability is extraordinarily powerful, and even those century-old media companies cannot be compared with it, so Makino Technology has gradually become a celebrity in the eyes of all other companies, and there are countless companies that take the initiative to find Makino Technology for various cooperation and even advertising every day, including Honeywell and 3M, which Li Mu wants to cooperate with this time.

For these two traditional manufacturing enterprises, they pay the most attention to brand awareness and sales channels, which is the biggest difference between the traditional industry and the Internet industry, 3M and Honeywell want to build and maintain a global production and marketing channel network is not easy, almost repetitive in each country to set up branches, establish a multi-level agent network, establish a sound pre-sales and after-sales support system, so each expansion of a market, is like fighting an expedition, not only the cost is huge, but also the progress is slow.

However, for Internet companies, as long as the server is set up, and ensure the computing power and bandwidth of the server, you can open the door to welcome users all over the world to enter, YY is like this, the whole YY does not have a responsible sales employee, but the global users take the initiative to purchase value-added services every month, it can generate hundreds of millions of dollars of turnover for enterprises, a borderless, light-speed Internet Internet, the whole world is included, this is the core advantage of Internet enterprises.

Honeywell and 3M both hoped to have in-depth cooperation with Makino Technology, even if it was just to buy certain recommended resources from YY, but YY had been adopting a very pure operation model and temporarily did not open any paid promotion business, so these two companies have not been able to do so.

This time, when they heard from Elon Musk that Li Mu was interested in purchasing products from them in large quantities, both companies were very interested in it, because for them, this is not just a business, and the most important thing is to be able to establish direct contact with Li Mu through this cooperation.

The convoy traveled to Silicon Valley, and after Li Mu asked Elon Musk to help him make an appointment with them, he separated from Elon Musk and went to the branch of Makino Technology in Silicon Valley with Li Ziwei, he needed to meet Lin Qingya first.

Lin Qingya didn't know Li Mu's plan to come to the United States, Li Mu had been in Shenzhen before, and she thought that Li Mu's recent energy had been focused on Taobao logistics, so Li Mu's sudden appearance in Silicon Valley this time also gave her a huge surprise.

After chatting for a while in Lin Qingya's office, Li Mu probably explained the purpose of his visit to the United States this time, and Li Mu did not hide it from Lin Qingya about the epidemic.

Lin Qingya learned that Li Mu was in order to deal with the possible outbreak of the epidemic in advance, so he came to the United States to determine the source of goods, and he also admired his boss in his heart, and he was already busy just being in charge of a section of business under him, but in addition to controlling multiple companies, he also had the heart to pay attention to an epidemic that was only likely to break out, and he also paid so much energy for it, which was really unimaginable.

Lin Qingya said: "Mr. Li, this kind of thing is actually what you tell me, I can do it in the United States, don't have to be so troublesome and run in person, Honeywell and 3M have contacted us before, hoping to cooperate, but because you have been explicitly forbidden to do paid promotion, so I have not agreed, but their willingness to cooperate is still very strong." ”

Li Mu nodded and said: "I am a little overly sensitive this time, and I am always worried that the epidemic will spread in a large area in the country, so if I don't come here to implement this kind of thing in person, I will not be at ease." ”

Lin Qingya nodded in understanding, she knew Li Mu's style of doing things, if he felt that he could rest assured that he could hand it over to his subordinates, he would only give orders and not interfere, and leave everything to the people below to do, but if it was something he couldn't rest assured of, then no matter how busy he was, he would personally promote and supervise it, and he would never be the shopkeeper.

Immediately, Lin Qingya said to Li Mu a little wait, she knocked in front of the computer for a while, and then the printer next to her rang, typing out a number of documents in a row, Lin Qingya sorted out the documents, brought them to Li Mu, handed them to him, and said: "Mr. Li, this is the latest meal, all the companies that have been in contact with us and hope to cooperate with us in advertising, you can take a look." ”

Li Mu took the document and took a look, and found that almost every company on it was a well-known world-class enterprise.

McDonald's, Walmart, Ford, Toyota, General Motors, General Electric, Citibank, Coca-Cola......

The multi-page statistical list is almost all of the world's top 500 large enterprises.

Li Mu read it silently, and when he looked down at the document, Lin Qingya kept staring at his handsome side face and slender and neat eyelashes, until he put the document back on the table, Lin Qingya never saw the slightest surprise on his face.

Lin Qingya couldn't help but ask: "Mr. Li, you don't feel at all after reading this list?"

Li Mu didn't answer her question, but asked her with a smile: "How do you think I should feel?"

Lin Qingya smiled: "I think you should first have a feeling of shock, and secondly, a feeling of regret." ”

Li Mu smiled and asked, "Why?"

Lin Qingya said: "The shock is because we are now valued by so many Fortune 500 companies, and regret is that we have invisibly missed a huge amount of promotion costs." ”

Li Mu shook his head slightly, and said indifferently: "Qingya, to be honest, even if one day the White House wants to cooperate with YY, I will not be surprised, not because I look down on the White House, but because I have a very clear positioning for ourselves, we are not an ordinary enterprise, but a company whose goal is to connect the world with the Internet and our products. The broadest enterprises, in this case, all enterprises will want to establish cooperation with us, because we have the best channels and resources in our hands. ”

Speaking of which, Li Mu said: "As for the loss of a huge amount of promotion costs as you said, in fact, although the potential of advertising revenue is great, but advertising is also a harm to their own users, take our YY pop-up window as an example, we ensure the purity of YY pop-up content, we can cater to the user experience to the greatest extent, every percentage point increase in the proportion of advertising, we may lose a part of the user, the more our advertising proportion, the worse the user experience, and the more opportunities left for competing products." ”

"In the early stage of YY's development, our primary goal is not to make money, but to retain users to the greatest extent and lay a solid foundation, and we want to cater to users, through the plundering and monopoly of users, so that all competing products can not find any flaws and accelerate the death, and when these goals are achieved, it is not too late for us to develop advertising income. ”

Lin Qingya nodded and said, "I understand what you mean, so I have never reported these things to you again, they are all recorded first, so that BD personnel can maintain normal contact with each other, once you are ready to develop this income in the future, we can directly convert these enterprises into partners." ”

Li Mu said approvingly: "This thing is very well done, it proves that your mind is always preparing for our next stage." ”

Speaking, Li Mu said: "Although it is not yet at the stage where we can directly carry out commercial advertising cooperation, we can relax the restrictions a little bit, and we can carry out certain promotion cooperation with these top 500 companies that are interested in cooperating with us, but the way of cooperation must not be the most direct advertising cooperation, we must find a balance between users, us and partners, and use an innovative way to do advertising cooperation." ”

Lin Qingya asked curiously: "Mr. Li, since you said so, there must be a rough prototype in your mind, can you briefly introduce the innovative way you mentioned?"

Li Mu smiled slightly and said: "In fact, it is very simple, many companies want to advertise in our place, they may want to buy a display from the YY pop-up window, or they may want to buy a Banner on the YY network, but this simple and crude promotion method is very harmful to users, and the conversion rate is also very limited. ”

"My so-called new advertising model is actually a certain packaging of advertising, while advertising, for ordinary users, not only to benefit them in some aspects, but also to make them have a certain degree of participation. ”

"For example, Coca-Cola, we can change to a new cooperation model, for example: if Coca-Cola is willing to give me $100 million a year for promotion, then I will authorize Coca-Cola to print a specific redemption code inside the cap of its bottled Coke, each of which can be redeemed for a minimum of 10 cents. Up to $100 YY coins, the total amount of authorization can be $200 million worth of YY coins, and then open a second-level domain name of cocacola, which is specially used to redeem codes for Coca-Cola consumers, and at the same time, I also allow it to add elements of cooperation with us in TV commercials, and I will also promote such a cooperation model in YY. ”

"Just imagine, one is that we directly hang Coca-Cola's advertisement, and the other is that we tell our users that if you buy Coca-Cola now, you can get a minimum of 10 cents and a maximum of $100 YY coins through the redemption code in the bottle cap, with a success rate of 100%, which of the two methods do you think is better?"