If conditions permit, Chen Lei doesn't want to eat so ruthlessly, but in the future of Sichuan Weiguan, he wants to build according to the number of Haidilao's roads, and Haidilao will have a market value of more than 200 billion in later generations.

In front of this 200 billion, no matter how much hard money Boss Song gives, it is impossible for Chen Lei to take a fancy to him.

Except for equity and dividends, everything else is exempt from discussion.

Moreover, Haidilao in later generations, from a fly hall with only four people in Sichuan Province to a market value like later, also took many detours and wasted a lot of time.

And with the way out of Haidilao as a reference, the family background and timing are much better than Haidilao's Sichuan flavor concept back then, as long as Boss Song is not a demon, Chen Lei is confident that it will be the first in China within five years.

And more confident, let Sichuan Weiguan achieve achievements that are difficult for Haidilao to achieve in later generations.

However, the catering industry has its natural ceiling, even if it makes money, it is all hard money, and there will never be a shortage of competitors.

This is also the reason why Chen Lei only needs 30% of the shares of Sichuan Weiguan, instead of starting from scratch.

Because Chen Lei's focus is not on this, he only gives some key suggestions at the decision-making level, and the real daily management still needs to be done by Boss Song himself.

Seeing Song Ye sitting opposite and silent, caught in a long exam, Chen Lei was not in a hurry, drinking tea slowly, without the slightest impatience on his face.

This kind of qi cultivation kung fu is as rare as a giant panda in young people in today's era.

After a long time, Song Ye finally spoke, with a hint of bitterness in his tone, but more of a heroism to let go.

"Brother Chen, Lao Song, I have been out for so many years, and I have been involved in a lot of business in all walks of life.

"So for so long, in addition to a few relatives in my hometown, as well as a few leaders who helped me when I started a business, because I really couldn't save face, and let them participate in the shares, I would rather borrow usury for so many years than accept investment and dilute equity. ”

And these relatives and leaders also took money out to participate in the shares according to the market price. ”

"If before today, someone wanted to take 30% of the dry shares from Lao Song by virtue of a few words, Lao Song would definitely think that he was crazy. ”

"Now, for the sake of you, Brother Chen, Lao Song will make this exception. ”

"The contract will be signed by the secretary, and after all the processes are completed, the 30% stake of Sichuan Weiguan will be surnamed Chen from now on!"

"Lao Song is already old this year, according to the death of 80 years old, there is still half a year to live, if you can't be vigorous in this life, if you haven't even won a first, then Lao Song died and lay in the urn, I feel ashamed. ”

"I'll bet this time, Brother Xiao Chen, don't let me down. ”

Song Ye babbled a lot, and it can be seen that he is moved by his true feelings, and he is also very emotional about the Sichuan flavor concept he has created.

I don't know if it's an illusion or a problem with the reflection of the light, Chen Lei even saw something similar to tears from the corner of Song Ye's eyes.

Chen Lei understands Song Ye's emotions, but he can only say that in the next few years or more than ten years, the value he can bring to Sichuan Weiguan will far exceed the value of today's 30% shares.

After talking about the equity issue, Song Ye also took out whiskey from the wine cabinet, drank a few glasses to calm down, and turned to a straight face: "Brother Xiao Chen, how do you think to deal with this situation now?"

Chen Lei moved the sofa to Song Ye and whispered.

This conversation was talked about late at night, and even the problem of dinner in the middle was solved by letting the kitchen be ready and sent to the guest room.

In order to let the Xiao Chen brothers have more energy and deal with so many confidants, Song Ye also specially instructed the kitchen to make a very expensive but at the same time very replenishing soup.

However, Chen Lei didn't appreciate Boss Song's good intentions at all, he felt that he had been on fire recently, and he didn't drink a sip of soup at all.

Boss Song made up for more, and he could go to the club happily and chicly.

But brother, how can I make up for it?

It can't be an ancestral craft again, right?

After listening to Chen Lei's plan, Song Ye's mood was a little more relaxed, but what really made him decide to sell the 30% stake today was Chen Lei's promise behind him.

"Brother Xiao Chen, what happened to make Sichuan Weiguan the first in China in those five years?"

After asking this sentence, Song Ye stared at Chen Lei without blinking, as if the face of this handsome young man was written with the secret of how to become the number one in China.

Chen Lei didn't rush to answer Song Ye's question, but asked with a smile: "If the same two specifications of hot pot are placed in front of Boss Song, can Boss Song eat which one is Sichuan flavor concept and which one is Heyuanju?"

"Of course. Song Ye said without thinking: "I may not know which one is Heyuanju, after all, I haven't eaten it a few times, but which one is Sichuan Flavor View, I can still eat it with my eyes closed." ”

"But I can't. Chen Lei smiled: "And thousands of consumers like me can't." Even if it can be eaten, in addition to the brand, price, restaurant decoration, restaurant location, public opinion and attendance, can ordinary consumers really tell which hot pot is better?"

"Uh, this ......" Song Ye was silent.

Before he could figure out how to answer, Chen Lei's question was thrown over without stopping: "Boss Song, you are an expert in the catering industry, you should know better than me, hot pot is different from other restaurants, and it is not completely based on whether it is delicious or not to win." In other words, after changing the brand, can consumers really eat which one is delicious and which one is not? In other words, is the biggest hot pot brand really the best hot pot brand?"

"Uh......" Song Ye was a little stopped again.

He can still answer the previous question, because for real food lovers and real gourmets, whether the hot pot is delicious or not, and which one is delicious, can be completely blindly determined.

But to the latter question, he could not answer.

Because reality has blood-drenched proof that delicious hot pot cannot be made big, and those hot pot brands that have become big are not the most delicious.

If Yanjing's hot pot is ranked according to the standard of a real diner, then Song Ye estimates that he Yuanju and Sichuan Weiguan will definitely not be in the top ten.

The irony is here, those who can't make it to the top ten are all big brands, and those that make it to the top ten are all unpopular and niche brands.

Why do the stores with the best taste end up not being big and strong?

This is also a question that Song Ye has been thinking about for a long time.

Today, here, Chen Lei pointed out sharply that taste can never determine whether a hot pot brand can become stronger. This is not to say that taste is not important, but that taste is not the deciding factor.

This is due to the special model of hot pot, and in this era of serious convergence of ingredient supply, it is impossible to make a decisive difference by taste.

In the words of Lao Luo, who is the best at cross talk in the mobile phone industry and the best at making mobile phones in the cross talk industry, is: Everyone is a supplier, what kind of grandson to pretend.

And those small shops that don't want to be suppliers of grandchildren are difficult to grow because of the lack of a stable supply of ingredients.

That's the crux of the matter.

"Then since taste is not the decisive factor, what is the decisive factor?" Song Ye asked.

"Service!"

"Service?"

Song Ye thought to himself, isn't my service good enough?

Every time an old customer or distinguished guest comes to eat, I will go out of my way to toast three glasses of wine, and each time the mouth of the glass is very low, how to serve?