As the completion date approaches, the publicity of China Film has gradually increased.

However, it is limited to print publicity, posters are put up in various city theaters, bus stops, billboards at various intersections, etc.

There are still 3 months before the release of the movie, and it is not a small amount of money to maintain a high density of publicity for three consecutive months.

Originally, the publicity cost was only 1 million, after all, the audience of this kind of movie is really not as wide as costume films and comedy films.

There are even fewer people who can pay for tickets to go to the cinema, and they are all horror movie lovers.

These people just need to let them know that there is such a movie released, the coverage is wide enough, and the fame of "Shark Beach" is almost enough.

However, as the filming is almost over, there is still some surplus in the production cost, Tang An took out a part of it for the cost of the finale banquet, and the remaining 380,000 yuan was added to the publicity fee.

On the afternoon of April 16th, after Tang An finished filming a set of shots, he handed over the crew to assistant director Zhang Yiping, who will go to the Beijing University Student Film Festival Awards Ceremony tonight.

As a few popular awards in China, although the weight is not as good as the three awards of Golden Rooster, Hundred Flowers and Huabiao, it is also a very important honor.

"Lao Zhou, I'll leave the crew to you!"

After arranging the work, Tang An is ready for tonight's award ceremony.

Attending an awards ceremony isn't just about people.

The most complicated ones, such as the Hollywood Academy Awards, have to build momentum as early as the nominations are announced.

Whether it is for fans, industry insiders or judges, the necessary PR is indispensable.

Sometimes a film will not spend much less money and energy on it than it will be publicized.

Finally, regardless of whether you win the award or not, you must continue public relations.

It's simple to win the award, spend money to buy a water army, buy layouts, buy media, and TV stations, and blow it hard, blowing it all over the sky.

If you don't win the award, you can also create a tragic hero, sometimes people not only worship the strong, but also sympathize with the weak in their hearts.

In addition, some people are more mavericks, and they just advocate movies that have not won awards, or have not done well at the box office, as if this can make them look special.

Although China does not pay as much attention to the awards as Hollywood, the public relations that should be done still needs to be done.

"Are you ready?" Tang An changed his dress and turned his head to look at Xu Ruoyun in front of the table.

"The reporter has already found it, and the follow-up advertorial has also been written by someone, but the funds are limited, and it is estimated that there will not be much repercussions!" Xu Ruoyun stopped the pen in his hand and looked up and said.

"I didn't want to spend too much money on publicity, they just took the lead, and other media will follow suit!" Tang An said with a smile.

Except for some big-name stars and directors, they generally find reporters in advance, otherwise no one will interview them at that time, and it will be a shame.

Although the possibility of Tang An being ignored is very small, he is not afraid of ten thousand.

If any actress "accidentally" walks away by then, the straps of the dress will slip off, and even the skirt will crack.

At that time, I am afraid that the focus of reporters may not be on them.

However, this situation is generally a minority, and if you really deliberately win attention and do so, it is estimated that you will be on the organizer's blacklist.

Any award with a certain specification will not allow this, unless there are some pheasant awards, as long as they can attract people, let alone go away, you just don't show five points!

This time, "Shark Beach" was shortlisted for five awards: Best Director, Most Popular Actress among College Students, Best Feature Film, Best Virgo Award, and Jury Award.

There are only 15 film awards at the Beijing University Student Film Festival, plus 4 TV and film awards, for a total of 19 awards.

There are no supporting actor or actress awards, and there are no technical awards.

"Shark Beach" has almost gotten the most important nominations.

As for the awards he may get, Tang An already has a number in his heart.

He was shortlisted for Best Director, not the most popular director among college students, and it is obvious that this award is not far from ten.

Tang An's memory, the most popular director award among college students this year, was given to Feng Xiaogang without suspense.

There are four nominations for Best Director plus Tang An, Lu Chuan, Feng Xiaogang, and Fang Gangliang (the director of "Looking for Cheng Long").

Originally, it was Lu Chuan who won the award, but judging from the urine nature of these people in China, Tang An is very likely to snatch this award.

There's no way, most people just think that foreign awards are more professional, who called Lu Chuan's "Ke Ke Xili" lost to "Shark Beach" in the international awards.

Other awards are just fate, it doesn't matter if you win it or not, this best director is a bit useful to promote the new film.

At this time, the mobile phone in Tang An's pocket rang, and it was Zhao Lei calling.

"Hey, Lao Zhao?"

"Well, bring them here!"

As soon as he hung up the phone, Xu Ruoyun said loudly, "Mi Mi is here?"

"Just arrived, let's go to the Olympic Sports Center later!" Tang An sorted out the collar of his shirt and replied.

"Then I'll go first!" Xu Ruoyun thought about it, but got up and prepared to leave.

"No, you're busy, I'll take her to put on makeup, and I'll leave right away!"

Tang An walked over and leaned over and patted her on the shoulder, kissed her on the smooth face, and said with a smile, "It's okay!"

Xu Ruoyun was startled, and hurriedly pushed him away, wiping the marks on his face vigorously.

"Stop messing around, it's not good to let Mi Mi see it!"

Tang An shrugged, sat down as well, and looked at the bill in front of her.

"In the future, you don't have to make two copies of the same account, if they want to do anything, it must have been discussed, for example, the material consumption of your set team and the report from the production director, you don't need to look at it to know that it is exactly the same, if you just look at the numbers, it is easy to be confused!" Tang An said, pointing to the two bills.

"Then how should I check?" Xu Ruoyun wondered.

"It is inevitable that there will be mistakes, before you check, you should estimate the cost of each department, to understand the price of different brands and specifications of various materials and equipment, as well as the approximate loss ratio, and the labor cost should also have a number in mind, and get a minimum number, more than there must be a problem!"

"What if..."

"You don't have to doubt their professional ability, it won't cost you more to find a producer for any crew, if they have the ability to lower the price, that's their ability!"

"The more capable people are, the more they should take, so that they will do their best in their work, and I will not be stingy with this!"

Xu Ruoyun nodded as if he didn't understand, Tang An is different from ordinary bosses, he can't wait to give employees the lowest wage, so that they can earn more money for themselves.

Give you a price, such as 10,000 yuan to purchase a batch of items, as long as the quality is qualified, you can buy it even if it costs 5,000 yuan, and you will take the rest of the money yourself.

Of course, the premise is that Tang Anding's price is far lower than the market price.

This month, Tang An will teach Xu Ruoyun more when he is free, there are seven or eight departments in the crew, hundreds of employees, there are too many aspects involving money, and it must be very time-consuming to explore slowly.

"Knock knock!"

Then there was a knock on the door.

"Come in!" Tang An shouted as he sat there and didn't move.

The door was immediately pushed open, and before anyone arrived, the voice came first, and the familiar voice of joy came from the door.

"Brother An!"