Chapter 1381: Divine Pen Ma Liang
"It's a lot of money, about four or five billion. ”
Li Mu lightly said an amount that made Wei Lan and Wang Yuanlang spurt blood, and then pointed to the valley below, as if pointing to the country, and said confidently: "You see, we will imitate a complete ancient town here, which will have city walls, turrets, beacon towers, and shooting battlements like the Great Wall. shops, and then build a few exhibition halls, memorial halls or museums with different themes, and the ancient buildings in the entire ancient city, wrap the river in it, use more brains on the water, make it a water town in the north, and then build a water stage, and find a well-known director to design a set of large-scale stage plays;
In addition, next to the ancient city, there should be modern star hotels, a variety of theme hotels with different themes, restaurants, shopping centers, Tourist reception center, the planned Jingcheng Expressway passes through the farthest end of the valley you can see, we will build the tourist reception center under the viaduct of the expressway, when the tourists get off the highway to the parking lot of the scenic spot, you can play for one day, play for three days will not be boring, play for five days or six days, we don't need it, we will develop it into the best place for one to three days around Yanjing.
There is a technology called cluster on the Internet, and this concept makes sense in the real industry, what we want to do is not just a tourist attraction, but to do a tourism product cluster. ”
Wei Lan was dumbfounded, the domestic tourism real estate has just sprouted a little now, and even if it is a tourism real estate, all she can think of is to make a small-scale investment in tourist attractions, but she didn't expect to be like Li Mu, completely self-built a scenic spot.
There is not even a single house here, but Li Mu wants to plan a cluster of man-made ancient towns that occupy the entire valley here, which is really too big.
Wang Yuanlang and the three of them also stared wide-eyed, feeling like the emperor's new clothes in a fairy tale, no matter how Li Mu described it, they couldn't find an accurate feeling, but Wei Lan calmed down, and after carefully thinking about Li Mu's words, the scenery in front of him seemed to come alive all of a sudden.
Looking at the entire beautiful valley below, Wei Lan's mind has begun to gradually construct the scene depicted by Li Mu, the city wall, the county government, the dart bureau, the ancient streets, alleys, houses, markets, ......
At this time, Li Mu, like Ma Liang, painted all this in Wei Lan's mind, making her look as if she had seen a large man-made ancient city, prosperous, exquisite, spectacular, and real.
Wei Lan was shocked for a long time before he came back to his senses from his imagination, looked at Li Mu and asked: "This will require a lot of money, right?" Billions at every turn, Wanying does not have so much money to prepare such a big project at the moment, at least until next year our residential real estate project is gradually delivered It is possible, and such a real estate project has a large investment and a long return cycle, and other shareholders may not be happy." ”
Saying that, Wei Lan was afraid that Li Mu would want to invest in this project by himself, so he hurriedly reminded: "Moreover, the last financing of Muye Technology, you have not cashed out a total of 2 billion yuan, and it will be very tiring to invest in such a big project." ”
Li Mu smiled slightly, did not respond positively to her words, but asked with a smile: "You say, is this place poor?"
Wei Lan pursed his lips and said, "It shouldn't be rich......
Li Mu asked again: "Then you jump out of the thinking category of real estate, don't think of it as a real estate project, think of it as a tourism project, if I want to land a tourism project of 5 billion yuan for the local government, what will be their attitude?"
"Five billion tourism projects......" Wei Lan's eyes lit up: "I understand!"
Li Mu laughed and said, "I know that with your cleverness, you must be able to understand it at all." ”
"If we build a large-scale tourism project for the local area, when the project is under construction, it can stimulate local economic development and provide a lot of jobs, and after the project is completed, it can continue to provide jobs and tourism income, which is a great thing for the local government, so I think if we do this, at least we can avoid the cost of land acquisition," Wei Lan said. ”
"Yes. Li Mu said: "The cost of taking the land is greater than a dollar in cash, I will not invest in this project, not that I pick the door, but that does not conform to the normal business logic, I come to the local investment, and it is to invest in large-scale tourism projects, the local government must take out the tourism resources from the pocket, I can count the local government to land shares, to them to calculate a small part of the equity." ”
Saying that, Li Mu said: "Moreover, if we start this project now and talk to the local government about cooperation first, we can take a ride." ”
"What hitchhiker?"
Li Mu said: "I cooperated with Shonan Satellite TV to do a variety show, which is idyllic in nature, and the location is near here, which is just an opportunity to get closer to the local government." ”
Wei Lan nodded and said, "If the show is popular, it can also warm up the tourism resources in this area in advance and make it popular." ”
"Yes. Li Mu said with a smile: "Interlocking is the best industrial layout, use programs and tourism investment to package and negotiate cooperation with the local government, and then use programs to warm up tourism projects, this matter is basically stable, in the future, I will combine more variety show resources, as well as film and television resources, to further package this ancient city, and make it famous all over the country." ”
Wei Lan asked: "Do we cooperate with the local government by ourselves? We have never been in contact with the tourism industry, and we are afraid that we will not be able to cope with the details of many tourism links in such a large project." ”
Li Mu said with a smile: "So we have to find a state-owned tourism group to cooperate, let them contribute some money, experience and tourism resources, we set up a joint venture company, and then jointly contribute hundreds of millions of yuan of start-up capital, and the rest of the local government to do loan support, the loan repayment cycle is extended to ten or twenty years, we don't have to pay our own money to repay the loan, but wait for the ancient city to be built, start to generate income, with a small part of the future profits to repay the loan." ”
Real estate is such an industry that looks very evil capitalism, 5 billion investment in commercial real estate, real estate developers may only make a small half of the funds, and then successively take out loans to make up for the other half, the project is completed and begins to generate income, and then use the profits to slowly repay the loan, the final result is that the real estate developer only used more than a billion or even less funds, and leveraged the scale of 5 billion large projects.
The bank lends him money, there may be tens of thousands of dollars in deposits you deposit in the bank, the bank gives you hundreds of dollars of interest every year, and uses your money to earn thousands of yuan of interest from the developer, and then the developer uses your money to develop real estate projects that lead to rising real estate prices, and finally you yourself can't afford to buy your own brick and tile, this is the capital game.
It is said that the richest man is also equal to the first loss, if this sentence is used on real estate developers, it is really not false at all, such as Wanda, the value of fixed assets is more than 700 billion, and the debt is 500 billion or 600 billion, but as long as the big man who controls the situation can stabilize the situation and do not let the company's financial problems cross the danger line, debt is not a problem at all, and it is easy to make money slowly.
All in all, people use their own minds, plus the money you have in the bank, and then come to earn the money in your pocket, as long as you stabilize the situation, you will definitely win and not lose.
Like the tourism project conceived by Li Mu, because it is a kind of local industrial investment, and can enhance the local economy, improve the local financial revenue structure, so it is not the same thing as commercial real estate, he will not develop any property rights for sales here, all the ancient city projects are operated in the mode of cluster tourism industry, and the local government to talk about a year, when the term is up, all industries are transferred to the local government, and they will not take away a brick and tile.
Wei Lan figured out Li Mu's idea and sorted out the land and financial solutions, but there was another problem that she couldn't be sure, so she asked Li Mu: "The risk of doing such a big project is actually quite large, right? ”
Li Mu smiled slightly and said: "Yanjing has a population of almost 20 million, the per capita income is relatively high in the country, and there are more and more private cars, so in the future, the surrounding tourism of Yanjing's urban population must be a very large industry, so in the face of such a large industry, how many really competitive tourism projects? Whether it is Shidu, or Badaling, Yanqi Lake, Qinglong Gorge and Miyun Reservoir, such tourist attractions have one characteristic, that is, small."
The scenic spot may be very large, but the tourism industry can not form a cluster, what is a cluster? It is not called a cluster if there are more, and it is all controlled by a group, and it can be coordinated like a group army, it is called a cluster, you look at the scenic spots, hotels, restaurants, and farmhouses around Shidu, which is not fighting separately and competing with each other, how can they form a cluster? Only our large-scale tourism industry as a whole can form a cluster, so once our cluster is successfully built, we can form a unique competitiveness, not to mention that I have strong promotion resources in my hands, and it is very easy to push a tourism product.
Such a project, two to three years of construction cycle, two to three years of trial operation cycle, after the trial operation can enter the golden period, the recovery of the actual investment may be two or three years of things, the remaining two or three years, while making money, while repaying the loan, if the project is done, we can take this project as a brand to do nationwide output, in the country to build three or five high-end artificial ancient cities, and even to build a large-scale film and television and tourism base, this is the first step of our future tourism industry. ”
Wei Lan pondered carefully for a while, although Li Mu said very comprehensively, in her opinion, there are still a lot of risks, such as when the highway will be built, whether the national economy can support such high-end peripheral tourism, and whether the people's consumption habits can be transformed from chasing well-known scenic spots to chasing artificial cluster tourism projects, these are still unknown.
However, she has absolute trust in Li Mu, in her opinion, although there are still many unknowns about this project, as long as Li Mu says that it can, it will definitely work!
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