After the end of the summer season, Tang An did not immediately start preparing for a new film.

He already had plans for his next project, but he wanted to take a week off and let his mind start writing the script again.

The most important thing at the moment is "Painted Skin" and fight the battle of the National Day.

On the morning of the 27th, he took Xu Yanyun to Bernard and discussed the publicity matters with the three parties.

Ningxia Film Studio is a little-known small factory, which has never made a commercial blockbuster, and is basically a small budget film, mostly documentaries and biographical films.

In terms of publicity, he can only rely on Tang An and Berner, Tang An has made five blockbuster movies in a row, and he has a little energy in the media.

In the conference room of the Berner Group, the heads of the distribution department, the publicity department, and the public relations department of the Berner side were all there, Pang Hong brought an assistant, and Tang An was on the two sides.

Tang An went straight to the point, "Yu Dong, how many films can you get on the day of the 26th, and how many copies are you expected to prepare?"

Zhang Ziming, director of the distribution department, immediately replied, "Mr. Tang, Mr. Pang, there are only two important movies in the National Day file, "Keep Talking" and "Painted Skin", "Keep Talking" will be released the day before, and the first day of "Painted Skin" will not be less than 50%, if the box office of "Keep Calling" on the first day is not ideal, the theater chain will immediately increase the proportion of prime-time screenings of "Painted Skin". ”

There is no difference from what was expected, the box office of the National Day stalls is concentrated in those few days of holidays, and it happens that the 27th and 28th are weekends, and they will be released two days in advance, and there will be a box office explosion period of 10 consecutive days.

"Keep Talking" does not have Berner's investment, this is a film of China Film, Yinghuang, and Hengdian, Tang An believes that Yu Dong knows where the focus is.

"What about the copies, how many are Yu Dong going to put in?" Pang Hong then asked.

"800, copies are already being made. Yu Dong said truthfully.

There are no big directors, no top stars, not a big production, and the distribution scale of 800 copies is not small.

And this National Day file is not the period when the box office exploded, and the highest box office in the past few years is only the 97 million of "Baby Plan".

That's a typical action comedy movie starring Cheng Long, and it only won this single box office, let alone a "Painted Skin".

This figure was also within Pang Hong and Tang An's expectations, after all, the total investment was only 65 million.

However, this scale is not enough, in order to get a box office of 200 million, a distribution scale of more than 1,000 copies is necessary.

So Tang An said, "Yu Dong, 800 copies is almost enough, but if the box office explodes in the first few days and we can't keep up with the copies, the holiday will be fleeting." ”

"Then look at the box office results of the first three days before deciding, if the data is good, you can add a copy. Zhang Ziming said immediately.

"But the holiday is only seven days, and a day late is a waste of a lot of money, in fact, when the box office comes out on the first day, and then look at the audience's reputation, you can decide. Pang Hong thought for a while and said.

"Then set a number, if this number is reached, how about adding a hundred copies?" Yu Dong nodded and agreed.

"How about 8 million? If you can get 800 on the first day, as long as the reputation is passable, it is not difficult to break 100 million. Pang Hong then said.

Yu Dong quickly calculated the account in his heart, he invested more than 20 million points at the cost of 65 million, and the box office of 100 million could be divided into 11 million, and the Southeast Asian copyright fee paid by Xingyang before was also 5 million, plus 10 million distribution fees, a total of 26 million was recovered, and Xiangjiang and Baodao also had a little box office, and they still made money, so they agreed.

Tang An shook his head and smiled, "Yu Dong, Mr. Pang, you are too unconfident." ”

Hearing this, the hearts of the people were full of slander.

You think it's all you, 20 million on the first day at every turn, and there are not many films that can reach 8 million on the first day of this year.

The lessons of "The Beauty of the Rivers and Mountains" and "The Three Kingdoms: Seeing the Dragon Unloading the Armor" are in front of us, the latter has Liu Dehua joining, and it is a popular theme, and it is only this data on the first day.

And "The Beauty of the Mountains" is even worse, only half of it on the first day.

But after thinking about it, Tang An has the title of producer on "Painted Skin", and now the popularity of "Shocking Demon Thieves" has not subsided, with the name of these 300 million directors, it is not difficult to break 100 million.

"Then how about 10 million, as long as it reaches 10 million on the first day, I will immediately put another 200 copies, and make up a whole number!" Yu Dong said quite magnificently.

"Then thank you Yu Dong, but why don't we zoom in on the goal a little more. ”

"I've watched the finished film, there is no opponent in the National Day file, 15 million on the first day is not a difficult thing, if this number is reached, how about Yu Dong adding 400 copies at a time?"

Tang An is not shocking, and reported such a bold figure.

This...

Pang Hong was stunned by Tang An's goal, and there have not been a few movies with a box office of 15 million on the first day in the past ten years.

Yu Dong still has some confidence in "Painted Skin", otherwise he would not have invested 20 million yuan.

But according to his estimates, 10 million on the first day will be the sky, and Tang Anke is good and directly throws out 15 million.

You must know that the first day of "Casting Names" last year was only this number, and the first day of "Assembly" was less than 15 million.

Can such a movie be compared to "Casting Names" starring three superstars with an investment of 300 million yuan and "Assembly Number" directed by Feng Xiaogang?

If it weren't for Tang An's serious expression, Yu Dong would have wondered if his happy brain was broken because he broke the domestic film record.

Even the three executives under him looked at Tang An with a strange expression.

Not only them, but Xu Yanyun was also very puzzled by what Tang An said, Tang An never said that the goal for this movie was 200 million, which made Xu Yanyun confused, but he didn't say anything.

Seeing that Tang An really didn't seem to be joking, Yu Dong also agreed.

"Okay! Since Mr. Tang is so confident, then just like that, if the box office reaches 15 million on the first day, I will immediately ask people to work overtime to make 400 copies of each!"

15 million on the first day, as long as the word of mouth does not jump, there is basically a great hope of breaking 200 million, and there is no reason why he should not agree!

But, is it possible?

Pang Hong shook his head, and he didn't know where Tang An's confidence came from.

Moving on to the propaganda plan, Chen Qing, the director of Bernard Publicity, opened his laptop, projected it onto the opposite screen, and began to talk about the propaganda plan given by their propaganda department.

""Painted Skin" is adapted from "Strange Tales of Liao Zhai", as a ghost story known to women and children in China, the ratings of several previous "Liao Zhai" series of TV series are very good, and "Painted Skin" is also one of the most popular units......

"The audience of "Painted Skin" is enough to cover all ages except children, and when it is promoted, it is branded with the title of oriental magic theme, adding a little mystery, and Mr. Tang is a famous producer, which is enough to attract the audience's attention. ”

There is nothing to say about publicity, and the main common means are the popularity of "Painted Skin" itself and Tang An's appeal.

After Chen Qing explained one by one, Tang An added.

"Maybe we can stir up the disagreement between the two heroines, this kind of movie with two heroines, fans on both sides probably think that their idol is the female number one, just like the fans of Li Binbin and Zou Xun in "The Wind" also made trouble for a while?"

Stir-fry contradictions?

As soon as Tang An said it, they understood that when "The Wind" was released last year, Zou Xun and Li Binbin's fans did argue for a while, and the media was also involved.

However, with Huayi and Tang An in the back, they are both from the same company, and they did not make a big fuss.