"Interstellar" is officially confirmed!

Needless to say, this is the biggest news before the official opening of the summer season of 2014, because this is the strong alliance between Lanli and Christopher Nolan, because this is the last work of Warner Bros. and Legendary Pictures, from the shooting stage to post-production, it has attracted countless attention, and now entering the summer file battle, this sci-fi film will also become an uncertain pawn, and no one can accurately predict what impact it will bring.

According to the original plan, "Interstellar" is scheduled for November 7, and Warner Bros. is ready to hit the Thanksgiving box office market with all its might, because the core meaning of the whole movie is family bonds.

As an aside, in the traditional concept, Christmas is the biggest family holiday in North America, but it is not.

First of all, the biggest and most lively holiday in North America is Halloween, because children and young people don't need to go home for the holiday, which also allows them to party to their heart's content, and the Halloween parade led by New York is the biggest annual carnival occasion in North America, all of which makes Halloween very grand.

Secondly, the most important family holiday in North America is Thanksgiving, because Christmas is a gathering of "little families", and those who start a family gather in their families to celebrate the holiday, while Thanksgiving is a gathering of "everyone", where all the children, relatives will gather together to celebrate the holiday, and going home is the theme.

The box office market of the Thanksgiving schedule is often more potential than the Christmas schedule, many family movies choose the Thanksgiving schedule, and the Christmas schedule has more commercial blockbusters willing to enter, as for the Halloween schedule, it must be the base camp of horror movies.

According to official U.S. law, the fourth Thursday of November is Thanksgiving, and the entire Thanksgiving schedule extends from Halloween to the first week of December.

"Interstellar" chose the Thanksgiving schedule and was determined to be released on the second weekend of November, as a science fiction movie, but the bond between father and daughter is the core driving force of the whole movie, and the choice of Thanksgiving screening can undoubtedly attract more family audiences, especially the concept of "going home" on Thanksgiving, which has a pure natural fit with the movie, and can seize the innate advantage in terms of publicity.

But then things went wrong.

There is no doubt that the Thanksgiving schedule is in demand, and the entire North American market, including "The Hunger Games 3: Part I", "Dumb and Agua 2", "The Penguins of Madagascar" and other movies, are all trying to grab the schedule, even Warner Bros. itself has a "Bad Boss 2" ready to appear, which means that schedule collisions are inevitable.

Among them, "The Hunger Games 3" is undoubtedly the biggest alternate in the middleweight division of the entire schedule, and it deservedly seized the weekend of the Thanksgiving holiday. But what about other works?

Disney officially announced that the "Super Marines" will be determined to compete for Thanksgiving-

According to the practice of previous years, Disney now has Pixar and its own animation headquarters, of which Pixar is competing for the summer file, and the headquarters is for the Thanksgiving file, which has gradually formed a distribution model, but this year Pixar is not satisfied with the quality of the work, and announced its withdrawal from the summer file competition early, which also makes Disney always hesitate whether to modify the schedule.

At one time, Disney seriously considered the possibility of "Super Marines" competing in the summer file, using the blue gift as a gimmick, this cartoon is fully equipped with the possibility of opening up the situation in the summer, which is the most prosperous schedule in the children's market throughout the year, and Pixar Animation's dominance of the summer box office market has been verified.

But in the end, Disney gave up on this idea, because their entries for this year's summer file were already full-

Led by "Captain America 2", there are also "Million Golden Arm", "Sleeping Curse", "Guardians of the Galaxy", "Michelin" and other six additional works, of which the absolute main force includes two Marvel works and an animated live-action work, which has paved the entire summer schedule to the full;

As a result, Disney still chose the original established strategy and arranged the "Super Marines" on Thanksgiving, and it was also November 7, the same day as the full premiere of "Interstellar".

Two mass-level works aimed at the Thanksgiving family market collided head-on, and things became delicate.

First of all, is it normal for the two major films of the two major film companies to be so finalized?

The answer is: perfectly normal. Because "Interstellar" is a science fiction movie, and "Super Marines" is an animated movie, there are subtle differences in the target audience; at the same time, "Interstellar" is PG-13, special tutoring level, and can be watched over thirteen years old, while "Super Marines" is rated PG, tutoring grade, all children can watch it, but parents need to be reminded that there may be some content that is not suitable for children to watch.

This also means that there are overlapping target audiences of the two films, but the core audience is fundamentally different, "Interstellar" is still a sci-fi main and attracts family audiences, while "Super Marines" is mainly aimed at children and attracts parents with children by the way.

Secondly, is it normal for two heavyweight works to be so finalized?

The answer is: not very common, but not uncommon. In fact, there is no direct relationship between the finalization of film works and the amount of investment, but more related to market positioning, box office expectations, publicity plans and market directions, etc.;

If it is the preliminary finalization stage, it is more frequent and common, because the schedule can be changed at any time in the future, and the main thing is to see the distribution strategy of the film company.

According to official data, the production cost of "Interstellar" and "Super Marines" is 165 million, which is definitely a heavyweight investment, and now it depends on the strategy of Warner Bros. and Disney, in fact, it is also the Thanksgiving schedule, as long as you avoid "The Hunger Games 3", other schedules can still be chosen, and two works of this magnitude can be completely staggered.

Finally, is it normal for two works starring the same actor to collide head-on?

The answer is: very normal and very common. As for how to arrange the schedule of the publicity period, it depends on the negotiations between the distribution company and the actors.

For example, "Interstellar" stipulates in the contract that Lan Li must cooperate with the promotion of some talk shows, but "Super Marines" has no relevant regulations.

For another example, "Super Marines" and "Interstellar" both require Lan Li to attend the premiere, so if it really collides, how to arrange the premiere needs to be further negotiated.

In any case, the schedules of "Interstellar" and "Super Marines" collided head-on, in fact, both Warner Bros. and Disney were considering whether to postpone the release by a week or three weeks - to avoid "The Hunger Games 3" two weeks later, but the problem is that the other two schedules are also average.

If you postpone it for a week, you will have to face the sequel to the classic movie "Dumb and Agua 2", although this is a medium-budget comedy film, as a sequel to Jim Carrey and Jeff Daniels for the first time in two decades, the strong force of the fan market is undoubtedly the focus that must be taken into account.

If it is postponed for three weeks, it will have to face the attack of "Penguins of Madagascar" and "Evil Boss 2", for Disney, it does not want the two cartoons "Super Marines" and "Penguins of Madagascar" to grab the market, and for Warner Bros., "Evil Boss 2" and "Interstellar" are both self-released works, so they are even more reluctant to fight head-on. What's more, there is also the "Hunger Games 3" in the second week of its release, which continues to be crushed, which cannot be ignored.

In just four weeks, the Thanksgiving schedule has been going around and around, and it seems that there is no other choice.

After thinking about it, Warner Bros. took the initiative to change, and officially made a decision to raise "Interstellar" to the summer file.

In fact, for Warner Bros., this is a difficult decision but not an impossible choice, after the "Harry Potter" and "Batman" series ended one after another, they lost control of the summer file, and now only rely on the "Hobbit" series to seize the year-end holiday file, but the lack of the highlight of the summer file means that the year-end box office competitiveness is far from enough.

This summer, Warner Bros. sent six movies in turn, "Godzilla", "Tanmy", "Jersey Boys", "Single Parent Resort", "Brave the Storm" and "If I Stay", in terms of quantity, second only to Disney, the second most among the six major Hollywood studios, but in terms of quality, it is ...... It's hard to put into words.

Of the six works mentioned above, only one of the works "Godzilla" has an investment of more than $100 million and costs 160 million, while the others are all small fights, two lightweight comedy films, a low-budget musical film, a low-budget teen movie, and a medium-budget disaster science fiction movie, and that's all.

Although, "Tanmy" is helmed by Melissa McCarthy, "Single Parent Resort" is Adam Sandler and Drew Barrymore, and "Jersey Boy" is Clint Eastwood...... It seems that each work has a certain publicity gimmick, and it will not be completely submerged in the summer file, but the difference in magnitude cannot be made up after all.

At the beginning, Warner Bros. hoped that "Interstellar" could be included in this year's summer schedule, but because the filming schedule was unexpectedly interrupted and delayed at the beginning of the year, it was forced to arrange the Thanksgiving schedule. Now, post-production is being completed much faster than expected, and it doesn't seem to be a difficult task to move up the summer file.

The only question is: what about publicity?