Ye Xiaorui didn't know that Qin Lang was "backing" her, and she also knew Tang Xue, Jiang Yingying and Liu Zhenzhen, so she knew that Qin Lang had a good relationship with Nalan Hairong, the flower of the school.

And Nalan Hairong is still sharing a house with her, for Nalan Hairong's roommate, Ye Xiaorui has the same opinion as Qin Lang, the school girl has never thought of falling in love, and Qin Lang's relationship with the school girl is only limited to friends.

So when Qin Lang said that there was a girl named Jiang Yingying who would also be an advertising spokesperson, Ye Xiaorui was a little strange, but under Qin Lang's explanation, the already simple Xiaorui girl had nothing to wary of.

Qin Lang learned from the planning department that the planning department had contacted a high-quality advertising company in the provincial capital to inform the other party of the basic requirements of Lanrun Company for this advertisement, and then waited for the other party to make a rough advertising copy.

This preliminary copy includes both the content of the advertisement and the cost of the advertisement.

After all, Lanrun Company is the owner of the fund, occupying the absolute initiative, the advertising company can only do it according to the requirements of Lanrun Company, and before seeing the advertising company come up with a satisfactory advertising copy, Lanrun Company will certainly not have any other actions.

Including letting the two spokespersons go to the audition, there is no need to do it immediately, the people in the planning department sent a few photos given to them by Qin Lang to the advertising company, these photos are the life photos of Ye Xiaorui and Jiang Yingying, and the advertising company will design specific advertising shots according to the appearance characteristics of the two women.

Of course, Qin Lang doesn't know what kind of works the advertising company will be able to come up with at that time.

In a flash, two days passed.

Qin Lang's surroundings were calm, and it seemed that after the heavy damage to the He family, there was no shadow of the grudge with the He family and the Donghe family.

Of course, Qin Lang still kept an eye on it.

Although the Ice Phoenix told him that his sister Fire-Phoenix and the Donghe family were consumed, so that the Donghe family did not have the extra energy to free up their hands to deal with him, it was difficult to guarantee that the Donghe family would not hire outsiders to deal with him.

On the third day, the people from the planning department told Qin Lang that it was the provincial advertising company named Yangfan, and after working overtime overnight, a preliminary advertising copy had been designed, which was currently faxed to the company.

Since it is a preliminary advertising plan, it is natural that the customer and the party need to discuss together to determine the general framework, if the design does not meet the customer's requirements, the party will have to change the advertising design, so it is inevitable for the two sides to discuss and communicate next.

Qin Lang didn't plan to be so sloppy, he didn't do anything, he just believed that the other party could make beautiful advertisements.

He still has to check it himself.

On the advertising agency's side, there are two ways for customers to choose from.

One is video calling, and now that the network is developed, you can do a lot of things by holding a video exchange meeting.

Of course, the effect is definitely not as good as the second one, that is, face-to-face communication and discussion.

What the advertising agency means is that if Lanrun has a request, then the advertising company will send a design team to Yunhai City.

Qin Lang quickly replied to the planning department, asking the sailing company to wait in the provincial capital, and he would go to the provincial capital in person.

After a little preparation, Qin Lang drove off, first went to Lanrun Company to pick up the minister and deputy minister of the planning department, and the group of three people drove towards the provincial capital.

Yangfan advertising company is in the provincial capital, but also belongs to the giant type of advertising company, from the initial idea of advertising, all the way to the finished product that can be directly on the TV media, Yangfan company can be a one-stop advertising system, and even if the customer has no channel to contact the spokesperson, Yangfan company can do it for it, and it is not difficult to contact international first-line stars, of course, there must be a certain commission.

Therefore, Qin Lang's plan is that the first advertisement of Lanrun Company will be fully responsible for Yangfan Culture Advertising Company, provided that Yangfan Company has to come up with advertising ideas that make him shine and impress.

After arriving at the advertising company, a vice president of Yangfan Culture received Qin Lang and the other three, after all, this advertisement is likely to invest more than three million, which is in addition to the cost of the spokesperson, so if the advertisement itself spends three million to make a zuò, it is definitely a big deal, and their company naturally attaches importance to customers like Qin Lang.

You know, this is the first advertisement of Lanrun Company, and they understand that if they can satisfy customers, it is likely that the second and third advertisements of Lanrun will be handed over to them.

Qin Lang would not retreat, and talked to his assistant about the advertising copy.

The advertising scenario given by the other party is roughly the same as the current mainstream cosmetics advertising, and the focus is nothing more than two: cosmetics and beauties.

The significance of advertising is that after the audience sees the beauty, they will feel that the beauty is because of the use of this cosmetics.

Female consumers love beauty and will naturally pay attention to this cosmetic, and although men often skip cosmetics advertisements, a good-looking beauty will also impress men and deepen their impression of the product.

Qin Lang is quite satisfied with the other company's preliminary framework, after all, this is the form of cosmetics advertisements that are popular today.

With the customer's approval, the vice president continued to introduce, and according to his team's discussion, he asked Qin Lang to arrange only one spokesperson to appear in an advertisement.

This made Qin Lang stunned, but Qin Lang quickly reacted.

"Are you saying that if I want to use two spokespersons, it would be better to shoot two commercials and arrange for these two to appear separately?"

The vice president nodded, " Well, yes Mr. Qin, the main thing is that if you put two spokespersons together, I have seen the photos you gave us of our company, to be honest, those two spokespersons are as beautiful as fairies, but they are two different temperaments, one is innocent as a youthful beautiful girl, and the other is an intellectual and dignified white-collar fan, if the two appear in one shot at the same time, it is certain to be amazing, but it cannot highlight their respective characteristics, I dare to guarantee that if they are arranged separately, the audience's impression of each spokesperson will be more profound. ”

"Is there a basis?" Qin Lang said with a smile, and he was actually already thinking about the advice given by the vice president in his heart.

The vice president said unhurriedly: "Mr. Qin, look, if they appear at the same time, they will definitely distract the audience, so that the audience will evenly share the attention of each spokesperson, which is invisibly equivalent to decreasing." ”

"That's one of them. ”

Second, as I said just now, these two spokespersons are so beautiful that not to mention men, even women, they will think they are amazing, which will cause such a phenomenon. ”

That is, when the two appear in the same shot, after the audience sees this spokesperson, they will immediately go to see another spokesperson, so that their ears will not be too lazy to listen to the spokesperson's advertising words, which is the second drawback. ”

Qin Lang nodded. didn't say anything, the vice president obviously put in a lot of effort, at least he didn't talk nonsense, fooling him into throwing money out.

Qin Lang asked, "What if the two of them make an advertisement together and arrange for them to appear in different shots?"

"This ......"

The vice president was not surprised, after all, he had done his homework and took into account what Qin Lang said.

"To tell you the truth, Mr. Qin, if you follow your advice, the effect will be better than the previous one, but I still think it's not as good as the two spokespersons shooting separately. ”

The vice president said.

As for the reason, I believe Qin Lang also understands that if the two of them appear one after another, it will distract the audience's attention and make the audience less attractive to bet on the product.

If it is filmed separately, although the audience will definitely be very interested in the beauty of the spokesperson, but at that time, the audience is equivalent to being fascinated by the spokesperson, and only the spokesperson needs to say the advertising words in a delicious voice, which will increase the impression of the advertising words in the minds of the audience.

Originally, this problem did not exist at all, after all, all kinds of advertisements undertaken by their company usually only arranged one main spokesperson, unlike Qin Lang, who wanted to launch two spokespersons at the same time.

But this is the customer's request, and the vice president thinks about it, so it is not how to complain, but how to adapt and come up with a plan that satisfies the customer.

Qin Lang pondered for a moment, he knew what it would mean if he followed the method of my vice president.

Advertising will become two, and there will undoubtedly be a doubling of the cost of advertising.

At this time, the director of the planning department of Lanrun Company lowered his voice and said in Qin Lang's ear: "Boss, I don't think there is any need to spend two money, you can shoot the two spokespersons separately and merge them into the same advertisement, such as arranging for the two to be classmates, meet in different cities, and then find that they are using cosmetics from Lanrun Company, etc." ”

I have to say that the people in the planning department are quick to think and design a specific advertising section for Qin Lang so quickly.

Qin Lang knew that the people in the planning department were also thinking about the company's cost.

But after pondering for a while, Qin Lang clapped his hands and said, "Let's shoot separately." ”

The vice president of the advertising agency was overjoyed. After all, this means that they are equivalent to receiving two advertisements from Lanrun Company.

The minister and deputy minister of the planning department of Lanrun Company naturally did not oppose Qin Lang's decision.

"I have a hard request, though. Qin Lang didn't wait for the vice president of the other party to be happy for long, and said in a deep voice.

If the other party wants to take away the high production fee from Lanrun Company, it must make corresponding efforts and come up with corresponding results.

"You say, you say. The vice president hurriedly said enthusiastically.

"When designing advertising shots for two spokespersons, the style and type can be tried to vary a lot, and what I want to see is that the style of the advertisement can match the temperament of the spokesperson. ”

"As you said, a spokesperson is a young and unrestrained girl, and when you see her, even middle-aged women will recall their school life and have a sense of identity with her. ”

The other spokesperson is intellectually dignified, in line with the temperament of urban female white-collar workers, and it happens that one of the main consumers of our company's products is female white-collar workers, so this spokesperson mainly pulls white-collar workers. ”

Qin Lang said his hard requirements.

He didn't want that as soon as the advertisement came out, Jiang Yingying and Ye Xiaorui would completely become vases.

Moreover, the more the personalities and temperaments of the two are in line with the advertisement itself, the deeper the impression that the advertisement brings to the audience.

"No problem, I will definitely do what Mr. Qin said. The vice president said.

Qin Lang said with a smile: "Okay, let's start with the advertisements endorsed by Ye Xiaorui, one by one." ”

"What about auditions?" The vice president hasn't seen Ye Xiaorui in person yet.

Although the photos given by Qin Lang made him think that Ye Xiaorui was as beautiful as a fairy, and she was definitely a super beauty with a score of more than ninety-five points, it was obvious that seeing a real person was definitely more real and shocking than looking at the photos.

The vice president was also very envious of Qin Lang because of this, I don't know how Qin Lang met two such beautiful girls, and I don't know if Qin Lang will have unspoken rules or something, but I envy him to death.