"The first Friday of December ushered in a movie-watching boom!

"Friday's box office broke out with the highest value in the first week of December in eight years!

"Born out of nowhere, a small-budget high-reputation comedy dominates the box office on Friday in the first week of December!"

"Surprise again, Seth Logan and Ranley Hall, burst out with amazing chemistry!"

"It's Lanli-Hall again, less than two months after the release of 'Love Crazy', and once again dedicating gratifying box office appeal!"

"Lacking strong competition, 'anti-cancer me' dominates the North American market!"

"With $11.7 million, 'Fighting Cancer' hit a record high at the box office on Friday!"

……

All the media used the word "surprise" in one fell swoop, and such a situation was really not expected before the release of "Fighting Cancer".

This time, the media cannot be blamed for underestimating the "cancer-fighting me".

Objectively speaking, Lionsgate has cut corners in publicity, which has made the early momentum of "Anti-Cancer Me" have been bad, and it has always been a hot topic; and as a unique fresh comedy, the trailer of "Anti-Cancer Me" did not show a "hangover" or "bridesmaid" eyeball attraction; the biggest gimmick of the whole movie is Seth Logan, as for Lanley Hall, it can only be regarded as an addition in the field of comedy.

From any point of view, "I am fighting cancer" does not have the energy to explode at the box office. Not to mention the media, even Lionsgate itself is very conservative in its first-day box office estimates, with 2,687 theaters showing only $8 million in their opening weekend.

In comparison, most media outlets predicted a three-day weekend of around $9.5 million, suggesting that the media showed even more confidence in the film.

Whether it is 8 million or 9.5 million, for an independent film with an investment cost of only 8 million, or for an unpopular work with a publicity cost of less than 3 million, this is a good achievement, and there is nothing to be picky about. What's more, in the first week of December, the performance has always been up and down, and people really don't need to report too high expectations.

As of 2011, the December premiere box office record was held by "I Am Legend," which earned $77 million in weekend box office when it was released in 2007, and "Avatar" was the runner-up, which also performed 77 million at the opening box office that year, narrowly occupying the second place in film history with a narrow margin of 200,000. However, these two works were released in the second and third weeks of December, respectively, that is, before Christmas.

If we focus on the first week of December alone, the current all-time box office record for the premiere was set by The Last Samurai in 2003 at $24 million.

The gap is clear at a glance. This immediately shows the embarrassment and desertion of the first week of December.

But now? On Friday alone, "Fighting Cancer" turned in $11.7 million at the box office!

Not only is it easy to break through the cost of the film, but even the production cost and publicity budget are added up, it still easily surpasses, it also means that Saturday will enter the book revenue stage, and even if the box office share is calculated separately, Lionsgate will enter the profit stage after the first week.

And they easily broke the box office results predicted by Lionsgate and the professional media, and the problem is that they were predicting the results of the first three days of the show, and this is only Friday box office, and the record that has been sealed for eight years is about to be broken, which is already a certainty, and it is simply ...... Marvel.

Is there a miscalculation of the box office in the media? Absolutely.

The most famous cases are "Titanic" and "Avatar", when the two films were released, the media both thought they would have a box office waterloo, and both films were surprisingly mediocre in their opening weekends, confirming the media speculation, which made all the media boo James Cameron. However, everyone knew about the story later, and these two works became the box office champion and runner-up in film history respectively.

But this is still a rare case after all. In particular, production companies and professional media have both experienced huge deviations in forecasts, which is even more commendable.

However, looking at the $11.7 million results that "I Fight Cancer" achieved on Friday, it seems that there is no reason for it except for a wry smile.

Compared with the 138 million in the opening weekend of "Twilight: Breaking Dawn (Part 1)", and compared with the 77 million in the opening weekend of "I Am a Legend", the single-day box office results of 11.7 million are naturally not comparable, and they cannot even be discussed on the same level, but the production cost of "Fighting Cancer" is only 8 million, and the publicity cost is less than 3 million.

Moreover, this is still an original comedy, not a sequel, not an adaptation, and no star blessing.

So, this is a miracle! A miracle that shines through the entire December holiday in 2011! In just one Thursday and one Friday, "Fighting Cancer" became the second box office bomb in this year's holiday stalls, and the powerful momentum faintly overshadowed "Dawn (above)", and at the same time, with the attitude of a dark horse, it broke into the sight of the awards season.

Was it planned? Some people think it is, some people think it isn't. But it is undeniable that Lionsgate is overjoyed, and "I am fighting cancer" has brought too many surprises, and more importantly, this is obviously just the beginning.

After handing over the gratifying box office data on Friday, "Anti-Cancer Me" once again amazed the entire North American market on the following Saturday, with a single-day box office drop of only 4.7 percent, and a force of 11.1 million US dollars.

Exclamations, shouts, and admiration are endless, and all the media are boiling, from a series of chaos after the premiere to a series of breakthroughs after the official release, "Fighting Cancer" has shown an amazing situation, riding in the dust, which really makes people unable to keep up with the progress, and can only follow the footsteps of this movie with blank eyes, and follow behind in amazement.

In the face of such a phenomenal box office counterattack, the morning news program "Today Show" firmly grasped the hot spot, and interviewed passers-by on the streets of Manhattan for the first time, asking them what they thought of the work "I Fight Cancer".

As expected, the accident of the premiere, the leading role of Seth, and the joining of Lan Li are the main reasons why "I Fight Cancer" has entered the audience's attention, especially the news events after the premiere, which detonated Internet hotspots, which made many viewers who have no viewing plans hear about this work.

Unexpectedly, the quality of the film has been unanimously affirmed, and perhaps this cannot be said to be an accident. Many viewers said that before entering the cinema, they were just curious or to pass the time, and even a little resistant, because they heard that it was a movie about cancer. But after watching the movie, they felt a rare warmth and joy, which undoubtedly became the most important element in the holiday file.

"Tear-jerking and hilarious at the same time", this is the keyword that the audience has mentioned the most. Some of them have watched the movie in person, and some of them are paraphrased when recommended by friends.

After the interview, "Today Show" also did an incomplete sample survey, and after watching "I Fight Cancer", the proportion of viewers who took the initiative to call their family members was as high as 73%, which is an incredible number.

You know, Thanksgiving has just ended, for most ordinary people, the "family farce" of Thanksgiving is enough, and now is the moment when they most hope to draw a line with their family;

Thus, the reverse miracle was born.

It can be guessed that these calls back have extended the movie-watching frenzy of "Anti-Cancer Me" from both sides of the strait to the central part, and from the younger generation to the middle-aged and elderly generation, which has created the trend of "Anti-Cancer Me" box office climbing. In fact, those speculations were quickly confirmed, as Sunday's box office was also on the heels of the release.

After two consecutive days of shocking box office data, "Fighting Cancer" ushered in a 25% drop on Sunday, once again earning $8.3 million at the single-day box office, and the amazing performance once again ushered in a gasp of cool air, which also made the cumulative box office of the movie over three days of the weekend exceed 30 million in one go, and finally collected $31 million!

31 million, "Fighting Cancer" swept the box office of 30 million in its opening weekend, and even steadily surpassed the "bridesmaids" who amazed the entire North American market this summer, whose premiere box office was only 26 million, but with the blessing of word of mouth, it walked out of the magical curve, and finally the North American box office reached 169 million, and the global box office reached 288 million.

It's like a combination of "Juno" and "bridesmaids". The former is an art film, which started with screenings, and finally received 140 million outstanding results in North America, and entered the decisive stage of the Oscars, while the latter is a commercial film, starting with a public release, completing a counterattack with word-of-mouth, and sprinting all the way, stepping up its horsepower towards the awards season, trying to replicate the feat of "hangover" dominating the Golden Globe Awards that year.

"Fighting Cancer" is an art-house independent film, but it is positioned as a commercial box office production, and Lionsgate has arranged for more than 2,600 theaters to be screened, hoping to reap the box office results and launch an assault on the awards season. Now, Lionsgate has succeeded!

In the first week of December, "Fighting Cancer" not only set a new record for the same period in film history with a box office performance of $31 million in its opening weekend, but also crowned the North American box office champion of the week without any suspense!