Chapter 544: Crisis PR!
Ten minutes later, Chu Muling's call came back.
"Boss, Fang Hongze said that he can handle this matter well, and he will give all shareholders a satisfactory answer, so that we can wait patiently. Chu Muling relayed Fang Hongze's general meaning.
Su Yiyang laughed angrily: "Can he handle it well? How to deal with it? Is it just spending money on public relations media?!"
"Okay, then I'll give him time, I want to see how he handles this matter!" After speaking, Su Yiyang advised: "You can help me keep an eye on this matter, and report to me at any time if there is a situation!"
Chu Muling responded, indicating that he understood, and then hung up the phone.
Putting down the phone, Su Yiyang put the phone aside, started the car, and drove out of the parking lot.
"Ah Yang, you really don't care about this matter?" Yun Wanyi wondered.
Su Yiyang shook his head: "It's not that I don't want to take care of it, but I can't manage it, I'm neither a manager nor a chairman of the board, I'm just a major shareholder of Tick." ”
Yun Wanyi nodded, stretched out her hand on Su Yiyang's right hand, and said softly: "Don't worry, since there are so many bad things in the tick, then you should get rid of the tick's equity as soon as possible." ”
"Well, don't worry, I'm fine. ”
"Hee-hee, what are we going to eat at night?"
"I want to eat you!"
"Woo woo, you still want to eat people, I'm afraid of ......"
……
The next day, despite Tick's best public relations, the news of strikes in the taxi industry in many cities was exposed, and the number of strikes in cities also rose from 38 yesterday to 56!
There are only 661 cities in China, and the proportion of 56 cities is close to one-tenth, not to mention that there are super first-tier cities such as Yanjing, Modu, and Guangzhou, and the chain reaction caused by the strike is quite huge.
Countless reports have sprung up like mushrooms, causing a lot of sensation.
"Taxi industry in 56 cities went on strike to protest against ride-hailing!"
"Traffic in many cities is almost paralyzed, and the flow of people in subways and light rails has skyrocketed!"
"Standing on the cusp of the storm, the Hong Kong stock market opened this morning, and the stock price of Tick fell sharply, close to the fall limit!"
"The first head-to-head clash between traditional taxis and emerging online car-hailing, who loses and who wins!"
……
Su Yiyang, who was at home, looked at many negative reports about ticking, and his face was not wavering, and he was mentally prepared for this situation as early as last night.
A number of media competed to report on the incident, and many news pages of social news, economic news, and entertainment news reported on this incident, but the focus was different, and the report was very comprehensive.
And netizens on the Internet are also very concerned about this matter, and many people have discussed it and expressed their opinions.
"Survival of the fittest, this is the law of nature and the law of social competition, it is precisely because of the existence of this law that civilized society will continue to develop, ticking online car-hailing saves time, effort and worry, and the car is far more comfortable than taxis, it is not very normal to choose online car-hailing!"
"Agree with the upstairs, everyone is playing fair, and as a result, you are playing a strike, what does this mean?
"The taxi drivers are also helpless to strike, their income has shrunk sharply, people rely on this to support their families, most of the online car-hailing drivers are only part-time, it is estimated that people are also forced to lose their jobs, it is difficult to survive, and they will naturally rise up to resist!"
"Brothers who support strikes in various cities, we will also strike tomorrow, we must let the ticks give an explanation, otherwise we will have no way to live!"
"If you want me to see, just let the tick close the door, tick and tick will not close for a day, we will strike every day!"
"Upstairs is brain-dead, and the company with a ticking market value of tens of billions of dollars can be closed? Why are you so awesome, you go straight to the sky and shoulder to shoulder, you really think that Huaguo can't turn around without you? You have been on strike for a month in a row, and your whole family will drink the northwest wind!"
……
"Ah Yang, look, the press conference is ticking, and it's being broadcast live. Yun Wanyi ran over from the bedroom with an iPad and placed the iPad in front of Su Yiyang.
Su Yiyang put down his mobile phone and looked at the screen of the iPad, where Hong Ze was wearing a dog-like person, announcing that he was explaining the current state of public opinion and announcing a series of measures.
I have to say that the ticking think tank is still quite level, and several restrictions launched one after another are very targeted.
First of all, the taxi drivers were given profits, and in the future, taxi drivers will use ticks, and the original 15 percent commission will be reduced to 5 percent, and 10 percent of the profits will be made, and it is promised that under the same conditions, priority will be given to taxi drivers.
Secondly, it has made a commitment to the number of online car-hailing in various places, limiting the endless development of online car-hailing and avoiding further compressing the living space of taxis.
In addition, Tick will raise the starting price of online car-hailing, and the starting price of online car-hailing nationwide will be raised by one yuan, in short, Tick has made many reforms that seem to be very beneficial to taxis.
But these reforms made by Tick Tick seem to be Tick Tick making great concessions in the eyes of ordinary people, but in front of an old fox like Su Yiyang, these reforms are simply a joke, and they don't hurt Tick at all.
Reducing the commission from 15 percent to 5 percent may seem like a huge loss, but in fact, if you think about it carefully, there are a few people who use tick-tock to hail taxis, and most of them are online car-hailing, giving up some of the market share that already has no market, and tick-tock is not painful or itchy at all.
Speaking of the restrictions on the number of online ride-hailing, Didi casually gives an ambiguous number, and then who knows how many online ride-hailing numbers there are?
As for other measures, in Su Yiyang's eyes, they are also full of loopholes. But for Yun Wanyi, who is a novice in business, listening to Fang Hongze launching so many reform policies one after another, it is quite unclear.
"Ah Yang, what do you think of their response to this crisis?" Yun Wanyi asked casually.
Su Yiyang smiled: "It's a perfect crisis public relations, it seems that they didn't put in a lot of effort yesterday, but it's just ......"
"It's just what?" Yun Wanyi wondered.
"It's just that these are all means to treat the symptoms rather than the root cause, and they are making a gesture to show the relevant government departments, taking the lead in blocking the government's mouth, and avoiding greater losses with the least losses. "For the little tricks of those people, Su Yiyang can see it clearly.
Now the taxi industry in various cities across the country has made such a big move, the relevant government departments must have already paid attention to it, if the tick is indifferent, turn a blind eye, then the government is bound to mediate, then the government may not be able to introduce what policies, whether it is good or bad is not at all easy to say.
But now Tick is putting on a low posture, looking as if it has made great concessions, just to gag the government.
You see, I have changed it, I have made concessions, I have done everything I can, what do you want me to do, and besides, there is no substantive mistake in this matter itself, and now I have made so many concessions, and the government is embarrassed to ask too much, after all, Tick is now worth tens of billions of dollars, and it is the number one taxpayer star enterprise in the country.
Therefore, in this case, if the taxi industry in various cities is still unwilling to give up and gain an inch, then the state will inevitably come forward to put pressure on local governments. Don't look at the joy now, if various local governments come forward and solve the matter in minutes, and revoke the qualification certificates of a group of people, the rest of them will all have to be honest.
"This method can be used once, but the second time you want to use this method will not work, the relevant departments of the state are not stupid, this time it is so big, and then the state will definitely introduce some policies to regulate the relationship between online car-hailing and taxis. ”
"Besides, this incident is obviously manipulated by someone behind the scenes, otherwise it would not be possible for the taxi industry in nearly 40 cities to strike at the same time, there must be someone in it, I feel that the matter encountered by Tick this time will not be so simple, and the other party must have a backhand. ”
Just when Su Yiyang and Yun Wanyi were chatting, Fang Hongze, who was broadcasting live, said the last important reform of Tick.
And when Su Yiyang heard what Fang Hongze said about the reform measures, his face suddenly became gloomy, and his eyes were full of coldness......