Lucy said slowly: "The reason is that in the process of continuous development and growth, these excellent large enterprises have stepped into an old value network woven by old technologies, organizational structures, supply chains, markets, investors, etc., and gradually lost their vitality, gradually lost their innovation, more precisely, lost their ability to 'disruptive innovation', and finally fell into the 'innovator's dilemma'."

At the same time, new businesses are emerging, with' Disruptive innovation's ability of new enterprises continue to rise, under the leadership of these new enterprises, new value networks continue to form, in these new value networks, new technologies and new products are constantly bred, continue to grow and develop, in these new technologies and new products, breakthrough technologies, disruptive products, will soon stand out, grow rapidly, and continue to encroach on the original technology and product market, until the completion of the encroachment of the entire market, so as to achieve new technology to the old technology subversion, new products to the old product subversion, new enterprises to the old enterprise subversion。 ”

Xu Xincheng suddenly felt a sense of enlightenment, he nodded violently, and suddenly said, "Oh! I see! ”

He clenched his fists tightly in excitement and shouted happily: "Oh my God! It seems that we have a chance, we have a chance to surpass several major mobile phone industry hegemons, and we even have a chance to surpass Company A." ”

"Yes. We have a chance. It can be said that today's company A, just like Nokia, which was also in the sky, has fallen into the 'innovator's dilemma'. And this is the opportunity for our company, as a newcomer to the mobile phone industry, because we are not in a 'dilemma', today's Sino-American Xinfei Company is like a company A that just started back then, we have more opportunities and are more likely to develop breakthrough technologies, launch disruptive products, become the industry's 'innovation disruptors', and then become the leader of this industry, and ultimately become the leader of this industry. ”

After hearing this, Xu Xincheng suddenly felt more confident, but at this moment, a bad idea flashed into his mind like lightning, he secretly screamed badly, and hurriedly asked: "Lucy, Company A and other large enterprises, they should also know the 'innovator's dilemma', right? Their executives and even their CEOs should have read the book 'The Innovator's Dilemma'? So, don't these large enterprises already know the crux of the problem, and they can avoid falling into the 'dilemma' and break through their own ' Dilemma', to achieve self-innovation, to achieve self-revolution?"

"As soon as Professor Clayton Christensen's "The Innovator's Dilemma" was published, it attracted the attention of almost all large high-tech companies, and many executives, executives, CEOs, and investors of large companies have studied this book, and some companies have even set up special departments to study how to avoid their companies from falling into a 'dilemma' and study how to break through the 'dilemma'. ”

"Ah, the hegemons of the mobile phone industry, as well as Company A, they must also know?"

"It's a very possibility. But even if they read the book and study it, even if they already know the crux of the problem, it will be difficult for them to break through the 'dilemma'. ”

"Ahh They should have broken through the 'dilemma', right? such as Coca-Cola, Budweiser and other old big companies, as well as some well-known clothing and apparel companies, such as Chanel, Hermès, etc. ”

"You just asked two different questions. ”

Xu Xincheng smiled bitterly a little embarrassedly, he was a little anxious, and asked two questions in a row, and they were two very different questions.

"I'll answer your second question first. All the big companies, all the old companies will be bound by the old value net, and they will all face the 'innovator's dilemma'. But, in general, the 'innovator's dilemma' has not had a significant impact on traditional industries.

Coca-Cola, Budweiser and other large enterprises engaged in traditional industries, although in terms of products, they have long lost their vitality and innovation, but their products are very special, their products do not need to be constantly innovated, they pay attention to the original flavor, pay attention to the original formula, they just need to stick to the original original formula. If they try to innovate, sometimes it backfires. In 1985, Coca-Cola changed the original recipe and changed the taste, and as a result, consumers were seriously dissatisfied, complaints were overwhelming, sales plummeted, and in the end, they had to change the recipe and taste back to the original.

The situation is similar for well-known clothing and apparel companies, whose products pay attention to inheriting their own unique classic styles and styles. The products of brands such as Chanel and Hermes are also facing a 'dilemma' in innovation, and in the same way, they cannot break through the inherent styles and styles, and once they break through, they will no longer be Chanel and Hermes. However, their consumers prefer classic styles and styles that have been passed down for decades.

All in all, generally speaking, those products that can sell well for decades or hundreds of years are those products that do not need to be constantly innovated, although they also face the 'dilemma of innovators', but because of the particularity of their products, they are not easy to be eliminated by the times.

The "innovator's dilemma" is a fundamental problem for the high-tech industry and for high-tech companies, because high-tech products must continue to innovate, and for high-tech products, consumers will always pursue newer, better and more advanced. ”

"Understood. Xu Xincheng said suddenly.

"Then let's go back to the first question you just asked. Please repeat your question again. ”

"Oh, good. My question is, if the big tech companies, like Company A, already know the crux of the problem, why is it still so hard for them to break through the 'innovator's dilemma'?"

"An enterprise, once done, its value network will become bigger and bigger, it will be more and more firmly bound by the value network, under the constraints of the old value network, it is difficult for them to jump out, it is difficult to develop disruptive technologies and products, or to develop the same disruptive technology and products, large enterprises and new enterprises, need to invest several times, more than ten, dozens of times or even hundreds of times of manpower, material and financial resources to achieve.

Moreover, the biggest problem is that even if large enterprises are lucky enough to take the lead in developing disruptive technologies and products for various reasons, it is difficult for this new technology and new product to grow in their old value net. ”

"Ahh