Chen Tong has always been very curious about Li Mu, since Sina incorporated the former QQ development team, Chen Tong has been paying attention to every move of Muye Technology, because he is worried that Li Mu will snipe Sina in advance before Sina UC is launched, and Sina's biggest target at the moment is the portal. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Makino Technology's yy123 traffic continues to rise, with the support of yy user system and cloud records, yy123's traffic has exceeded hao123, Chen Tong has been worried that Li Mu will use the navigation website to block Sina in retaliation, but after waiting for so many days, I haven't seen any movement in Makino Technology, until Taobao was launched, Chen Tong understood that Li Mu's energy has recently focused on this.

Chen Tong asked Liu Qidong: "You should be familiar with Li Mu, what kind of person do you think Li Mu is?"

Liu Qidong smiled: "Genius, the genius I have only seen in my life." ”

Chen Tong nodded and said, "In a short period of time, he has promoted so many projects, and each project has developed very rapidly, and he is indeed a genius in the Internet field." ”

Saying that, Chen Tong asked him, "What do you think of this person's character?"

"Character?" Liu Qidong laughed and said: "How do you think about asking this? In fact, Li Mu is generally a very principled and clear person who is friendly to the people around him, absolutely good character, but he is very cruel to the enemy, all those who stand in the way, or try to block his footsteps, are basically regarded by him as mortal enemies, and the competition is ruthless, you look at Tengxun, half a year ago, many people still think that Tengxun will become one of the top Internet companies in China. ”

Liu Qidong's words mean something, although Teng Xun has now completely given up the instant messaging business, but Sina picked up the business abandoned by Teng Xun at this time, just competing head-on with the core products of Muye Technology, his words are also to remind Chen Tong that in the current situation, Li Mu will definitely regard Sina as a strong rival.

Chen Tong also understood the meaning of Liu Qidong's words, and he was not surprised, although he had not been in contact with Li Mu, but through Li Mu's consistent routine of doing things, he could also see that he would definitely take action against Sina, the question was what he was brewing against Sina.

The staff of Taobao operation department is not much, a total of about 30 people, everyone sat in the conference room, under the leadership of Liu Qidong, applause to welcome Chen Tong who came to give you training.

Chen Tong stood at the front of the conference room, smiled and greeted everyone, and said humbly: "I came here today not to give you a lesson, but mainly to share with you some of my personal views on Internet content. ”

Saying that, Chen Tong opened his PPT, pointed to the three major sections in the PPT on the projector, and introduced: "I personally feel that there are three most important sections in the Internet era, namely: traffic, channels and content.

"There is no difference between Sina and Taobao in the core essence, everyone is making website products, so the traffic of the website is quite important, traffic is the foundation of the website, and it is one of the decisive factors for the revenue of the website, so its importance is naturally needless to say;"

For example, although Sina has a high traffic in the domestic portal, a considerable part of the traffic is introduced by major third-party channels, for example, users see our short chain from hao123, or our news advertisements, jump to our website from hao123; A page of Sina.com, or the exchange of friend links between us and some other websites, and users of other websites access Sina's website through friend links;

"Content refers to the most fundamental things we provide to users, such as domestic and foreign current affairs news, sports, entertainment, finance, real estate and other related information provided by Sina to users, as well as various and categorical products sold in various stores on Taobao;"

Chen Tong roughly introduced these three sections, but at this time, he didn't pay attention to it, at the other end of the conference room, a young man wearing a black slacks and a solid white T-shirt came in, this person was Li Mu.

Chen Tong said at this time: "At present, in the Internet industry, everyone is promoting two core ideas, one is that traffic is king, one is channel is king, in fact, in the final analysis, the current Internet is still focused on traffic, that is, what we call UV and PV, this idea is not wrong, because traffic is the most direct way to monetize the website, Sina.com's current revenue, advertising revenue accounts for more than 80%, the higher the traffic, the more expensive the advertising resources." ”

Speaking of this, Chen Tong changed his words and said: " However, I personally think that the Internet industry will eventually enter the era of content is king, I am not saying that traffic and channels are not important, but I just want to say, in fact, we temporarily put aside the shackles of traffic and channels to analyze the problem, in fact, the reason is very simple: the better the content you provide to users, your website will have higher user viscosity, and then it will naturally obtain a higher user retention rate, so that supplemented by various operational means, users of the website can continue to precipitate, and eventually will get a huge amount of traffic。 ”

"When we did Sina.com, we realized that when Internet users pay attention to the news, they don't want the same content as various news programs and major newspapers, news programs are limited by the duration and broadcast cycle, and it is difficult for them to continue to invest energy in a single section of the news to report, and although the newspaper is divided into detailed sections, the content is also very full, but its timeliness is lower, and the latest information delivery has to be distributed every other day at least, and both news models are limited by a long production cycleThe impact of higher production costs makes the timeliness worse, and the ability to respond to major news in a timely manner is very weak. ”

"For ordinary users, news programs and newspapers can already meet their pursuit of news, but for Internet users, they are accustomed to high efficiency and high speed, news programs and newspapers for them, the timeliness is a little unbearable, such as the 911 incident that shocked the world last year, all kinds of news are overwhelming, but the lack of timeliness and continuity is the biggest problem, users are extremely concerned about this incident, so that he hopes to get the latest developments every few minutes.

Although the central station at that time also had a text newsletter scrolling at the bottom, their display method was one-way, and users could not customize the query and accept the content they wanted, so we launched 7* at Sina* 24 hours of rolling news, with the fastest frequency to refresh the latest progress of the event, when users follow the 911 incident on Sina.com, they can see a complete news record in minutes, from the moment the event was born, to the current latest information, the development of the whole situation has an extremely clear combing on Sina.com, which is not available on other websites. ”

"It is precisely because we have such fast, comprehensive, accurate and objective content that the traffic of Sina.com continues to increase and the number of users continues to increase, which is the biggest dependence of Sina.com's success. ”

Next, Chen Tong told everyone some more in-depth understanding at the content level, and Li Mu in the audience listened silently, and it can be said that he partially agreed with his opinions.

The Internet world will experience a series of times when xx is king, not only traffic and channels are king, content, products and models, ecology, and closed loop have all become hot words in the Internet industry, and the Internet will not choose to precipitate at a certain level, but will have a clear division of functions and fields, in the field of comprehensive and vertical portals, and at the level of Internet pan-entertainment, content must be king; In various vertical software fields, it will become that the product is king.

Chen Tong is born in content, so it is inevitable that the role of content will be over-deified, he has this characteristic, he can do Sina.com very well, but if he is allowed to do 360 security guards with this characteristic, even if he is given a full set of product ideas, I am afraid that he will not even be able to do 10 million installed capacity in the end, if he is asked to do WeChat in the era of mobile Internet, then it must be picked by others. The tragic ending of his own death, if he is asked to make a smart phone, then I am afraid it will be even worse, maybe give him the idea of Apple, and he finally made a kindle.

However, Li Mu also understands that professional high-end talents are paranoid, so there are few all-round high-end talents, the more paranoid they are in a certain aspect, the more likely they are to achieve the ultimate in a certain aspect, but if he is allowed to do something else, I am afraid the effect will be worse than that of ordinary people.

When Chen Tong talked about the middle, he inadvertently found Li Mu sitting at the end of the conference room, he had read the relevant reports of 3321, and recognized Li Mu at a glance, he didn't expect Li Mu to appear here, which made him a little stunned on stage, but fortunately, he adjusted very quickly, and soon re-invested in his PPT.

Li Mu sat in the conference room and listened to the end, and after Chen Tong finished speaking, he and others stood up together and applauded Chen Tong's wonderful speech, Chen Tong today clearly conveyed the importance of Internet content to all the employees present, so that everyone felt that they had a great harvest, Liu Qidong walked up to Chen Tong and said: "Senior Brother Chen, leave later, Li Mu wants to invite you to a meal in the evening, and there is no one else, just the three of us alumni." ”

Chen Tong was even more surprised.

He didn't expect that Li Mu would want to dig himself, because he didn't know Li Mu's plan to build his own portal website yet, he instinctively felt that there was an unknown order of magnitude between himself and Li Mu, why did Li Mu come to listen to his speech, and he also invited himself to dinner?

After thinking about it, Chen Tong still nodded and said, "Then I might as well be respectful." ”

The words were very polite, but what Chen Tong thought in his heart was that he hoped to find out his attitude towards Sina through contact with Li Mu. (To be continued.) )