Wang Zhongjun now feels more and more that everything has not gone well in the past two years, although "If You Are Honest Do Not Disturb 2" hit the street the year before last, it made hundreds of millions at the box office alone.

In addition, "Tangshan Earthquake" dominated the summer file that year and completely suppressed "Painted Skin 2", Huayi still maintains the undoubted position of the boss in the film and television industry.

But since then, everything has taken a sharp turn for the worse.

The year before last, Huayi only made a small profit from the co-investment and distribution of "New Shaolin Temple", and none of the other films made a profit.

Not to mention the bumper harvest of the Han and Tang Dynasties the year before last, Bernard alone had three movies, "Dragon Gate Flying Armor", "Eavesdropping 2", and "God of Wealth Inn", which were big hits, bringing a lot of profits.

Even Guangxian, the income of "Painted Wall" and "The Strongest Happy Event" have been exchanged for double the cost.

The market share of the year before last was not even ranked in the top three, and this year I wanted to do a big job and make several blockbusters one after another.

As a result, the series of "Tai Chi" and "Yang Jiajiang" hit the streets, and "Counter War" barely recovered its costs by relying on the income of Southeast Asia and other regions.

"1942", which had high hopes, also failed miserably, and the cost could not be recovered.

Four blockbusters in a row hit Huayi hard.

Fortunately, the box office of "Zodiac" successfully exceeded one billion, rushing Huayi's market value to a peak of 10.8 billion.

As a result, I don't know which one of the immoral people behind this trick is doing this, and they are rumors about the box office.

Those media and major companies who are afraid that the world will not be chaotic also follow suit.

Although it was curbed under Huayi's all-round public relations, the stock price that had been rising continuously also stopped.

The passing year is not good!

Fortunately, Feng Xiaogang was finally willing to take his heart and go back to his old profession to make a comedy.

Coupled with Xu Ke's "Di Renjie's Divine Dragon King", there should be something to gain this year.

However, the most important thing at the moment is the movie "Journey to the West", which must be successful.

"Hong Kong Embarrassment" is currently one of the highest-grossing series in China, and only the "Ghost Blows the Lantern" series can be compared, compared with "Journey to the West" without Zhou Xingchi, it is not weak.

The publicity and distribution capabilities of Huayi and Hantang are also open, even with the help of Ah Li and Wanda, there are also four theaters distributed by Wuzhou on the Hantang side.

This is a chess contest against opponents, unless the quality of the two movies is too poor, otherwise it is the ability to publicize and distribute.

But now it is clear that "Hong Kong" has the upper hand, and there are still two days before the release, and the pre-sale box office of the glutinous rice movie alone has reached 50 million, of which nearly half of the pre-sales on the first day.

And the pre-sale of "Journey to the West" is only one-third.

They can't help this situation, Meituan just followed Nuomi.com a few days ago to separate Meituan Movies and rename them Maoyan Movies.

Although Maoyan and Guevara, Lashou and other websites also have low-cost tickets and group buying businesses, the share of the two movies is the same, and it is not much good for Huayi at all.

With such a high pre-sale box office, the theater chain will inevitably focus on the film schedule a few days ago.

The Spring Festival is only a seven-day long holiday, plus the day of the Chinese New Year's Eve, the box office broke out in these eight days, and it is very critical to be one day behind.

Wang Zhongjun and everyone discussed it for a long time, but there was no effective way.

Finally, the director of the distribution department made a not-so-good suggestion.

"Wang Dong, or we still spend our own money to make up for it, at least we have to stabilize the first two days. ”

"No, I can't. ”

Wang Zhongjun shook his head without thinking, "Let's not talk about the cheapness of Han and Tang, the tickets for the two movies are made up at the same time, and the platform is in the hands of Han and Tang, so we can't take advantage of it." ”

A few more suggestions were made, but none of them had much effect.

Wang Zhonglei, who had not spoken, spoke, "Han Tang gives profits to the audience, we can give profits to the theater chain, as long as there are enough benefits, we will not lose to "Hong Kong" in the film schedule!"

This...

Everyone looks at each other, and generally only some movies that are not favored are facing blockbusters, in order to keep the film schedule, they will take the initiative to reduce the share, so that the theater chain and the movie will have more share.

But "Journey to the West" is definitely a hit movie, and there has never been an increase in the share, and I have never seen a lower one.

Wang Zhongjun ignored their arguments and quickly weighed them in his mind.

Now that the account sharing of movies is becoming more and more flexible, powerful distributors are competing with theaters.

The share of "1942" is a cascade distribution account-sharing agreement, with 43% of the distributor and 57% of the theater chain within the box office of 300 million, 45% to 55% for the box office of more than 300 million yuan, and 47% to 53% for the box office of more than 800 million yuan.

This is Huayi's absolute confidence and strong enough to sign such a favorable contract.

Outcome...

"Zodiac" is also in this ratio, but in order to break through one billion, it took the initiative to reduce the follow-up share one month after its release.

Many movies encounter this kind of popular movie at the same time, and they will use a stepped share, such as 43% of the filmmaker's account in the first week, 41% in the second week, and 39% in the second week until the next film.

There are those that are divided according to the box office ladder, and there are also those that are divided according to the proportion of the shares.

After weighing it, Wang Zhongjun can only give up some of his interests to the theater for the sake of the overall situation.

He gritted his teeth and said to everyone, "That's it, the distribution department will sign a contract with the theater chain again, and according to the original range, it will decrease by 1% every week!"

From an increase of 2% to a decrease of 1%, Wang Zhongjun also hemorrhaged in order to win the Spring Festival stalls.

......

On the 28th of the Lunar New Year, there are still two days before the Spring Festival, and the publicity competition between "Hong Kong Embarrassment" and "Journey to the West" has reached a white-hot stage.

Originally, there was a joint distribution in Ah, and its media did not contribute less, so it stands to reason that it has an advantage in publicity.

However, "Hong Kong" has the advantage of being a series, and it has more than 50 million advance box office.

The two sides are tied.

The promotion of "Hong Kong Embarrassment" focuses on the super combination of the embarrassment series, Xu Zheng, Wang Baoqiang, and Tang Yan.

The main theme of "Journey to the West" is Zhou Xingchi's feelings, and the layout of the male and female protagonists on various news is not as good as Zhou Xingchi.

And some media also branded "Journey to the West 3" when they promoted it.

In addition, Shu Qi's cover of the classic song "The Love of My Life" has also become a hit.

More than ten years ago, Lu Guanting's "The Love of My Life" in "Journey to the West" was quite classic.

This cover is a Chinese version, and the singing is definitely far worse than the original song.

Later, the online drama "Journey to the West" and Han Geng's version of the movie also covered this song.

It's just that Shu Qi didn't learn pinyin, and the color sang as she cai, which was ridiculed by netizens.

The promotion of the song is also the focus of the other party, and this time "The Love of My Life" added an extra sentence: From the past to the present, love is still there.

Some attentive viewers guessed from this small change that this time it might be a happy story.

In the face of the interview, Zhou Xingchi also admitted frankly that this was his own request to change.

As for why Shu Qi, a non-professional actor, should sing the theme song, instead of looking for Lu Guanting like "Journey to the West", Zhou Xingchi also said that this is to conform to the artistic conception of the movie, and you will understand after watching the movie.

The two sides have exhausted all kinds of propaganda methods, and of course stirring up scandals is also indispensable.

Hua Yi did not break his hands for the sake of publicity, and Tang An was chilled when he saw it.

"The scandal between Wen Zhang and Shu Qi, the scandal between Wen Zhang and Zhou Xiuna, the scandal between Shu Qi and Luo Zixiang, tsk..."

Tang An shook his head, put down the newspaper, and continued to listen to the reports of several department managers under the distribution department and the publicity and marketing department.

In charge of nearly 100 marketing accounts, the manager in charge of Weibo public relations proposed.

"Chairman, although not many people take the other party's scandal seriously, but the heat is not small, do you think we are also stirring up the scandal?"

Of course, no one believes it, between Wen Zhang, Luo Zixiang and Shu Qi, most of them are seen as jokes, but they can't stand the heat.

Tang An shook his head, "Who are you going to fry? Director Xu and Tang Yan? One is 41 years old and the other is less than 30, Director Xu and Qin Hairu? Do you believe it?"

"Or Wang Baoqiang? Once it goes too far, the other person's design should collapse. ”

Everyone also felt that it was not very reliable, and then took charge of the main channel of ground distribution, "Chairman, now Huayi has re-signed a ladder sharing contract with the theater chain, giving up part of the benefits, and most of the theater lines are adjusting the film schedule, which is not good for us." ”

Tang An thought about it, ordered a few managers in charge of marketing in various sectors on the Internet, and instructed, "In this way, you can stir up this matter, focusing on "Journey to the West" would rather give profits to movie theaters than let the audience take advantage, highlighting the benefits of "Hong Kong Embarrassment" in order for the audience to buy cheap movie tickets. ”

One gives profits to the theater, and the other gives profits to the audience, and for the audience, it is obvious which is better or worse.

added some propaganda details, and they all went their separate ways.

On the 29th of the new year, there is still one day before the release of the movie, and all resources have been used for the promotion of both sides.

Due to Huayi's ladder sharing with the theater chain, the film schedule has surpassed "Hong Kong".

On the first day of release, "Journey to the West" was scheduled as high as 52%.

"Hong Kong Embarrassment" is only 42%, a difference of 10%, and only 6% is left for other films.

For this ratio, Tang An is not surprised, what the cinema watches is money, and the film is divided into high and naturally arranges which one.

Originally, "The King's Feast" was supposed to be released at the same time as "Youth Pi" and "1942" at the end of last year, but the film schedule was only two or three points lower than "1942" under the condition of being at the bottom of the box office.

The box office of "The King's Feast" is so low, not to mention a movie like "Journey to the West", which is a steady hit, every point is a lot of money.

On Huayi's side, Wanda is completely biased towards "Journey to the West", and "Hong Kong" has only 20% of the film schedule in Wanda Cinemas.

If there is any less, Wanda will lose money, and it will lose some customers.

However, "Hong Kong Embarrassment" was jointly distributed by Hantang Media and Wuzhou Distribution, and the five major cinema chains of Jiangsu and Zhejiang Times, Jinyi Zhujiang, Poly Wanhe, Hengdian, and Hantang Cinema Line also fully supported "Hong Kong Embarrassment", and also gave 80% of the film schedule.

Bernard's 80 cinemas also gave some support.

Although Xingmei Cinema Line is already China Film Holdings, Qin Hong is still operating it, and it also gives 60% of the film schedule.

China Film accounts for 40% of the shares of the West Sichuan Pacific Cinema Line, the top 15 cinemas in China and Chongqing Poly Wanhe Cinema Line sang the opposite tune.

The competition between the two sides was particularly fierce in Xichuan, Chongqing and the surrounding areas.

Immediately afterwards, the biggest competitor of Hantang Cinemas, Dadi Cinemas, which ranks among the top five in China, is also biased towards "Journey to the West", and the two sides are grabbing the market in third-tier cities and counties.

As the Hantang Cinema Line began to absorb and join the cinemas, accelerating its expansion in small cities, it had the most direct competition and conflict with the Dadi Cinema Line.

These cinemas together have accounted for 60% of the country's share, and in the top 15 cinemas, in addition to the four Chinese film systems of the New Film Federation, Liaoshen North, China Film Digital, and China Film Southern Shinkansen, as well as the Magic Shadow United Cinema Line and Henan Oscar Cinema Line remain neutral, and other cinema chains stand in two camps.

This neutrality is also relative, after all, "Journey to the West" is divided into more points.

Tang An did not take the initiative to reduce the share, and the consequence of the price war with Huayi would only be a lose-lose situation.

This time both hit blockbusters have lowered their scores, so what about after that?

The competition in this Spring Festival stall is the most fierce in recent years, and it is also the one with the most participating companies.

It's even more intense than the Lunar New Year stalls in the past three years!

60% of the movie theaters participated, and Ahli's media went all out to promote "Journey to the West", basically every five reports of "Journey to the West" will have one about "Hong Kong".

Teng Xun and Baidu have no serious relationship, and neither side wants to help.

However, on Weibo, "Hong Kong Embarrassment" occupies an absolute advantage.

Not to mention that Hantang Media is one of the shareholders of Weibo, and the various activities held by Weibo, its stars are also very face-saving, as long as the grade is not too profitable, they will take the time to cheer.

In addition, Tang An was the first to pay attention to self-media, and the publicity and marketing department has hundreds of Weibo marketing accounts alone, which is not counting some fans who do not have many fans.

Tudou has been arranging the most eye-catching recommendation position on the homepage for the promotional video of "Hong Kong Embarrassment" since half a month ago, and the APP splash screen has lasted for more than half a month, as long as you open the Tudou APP, there will be a poster that lasts for three seconds.

UC Browser, the publicity of "Hong Kong Embarrassment" is also crushing "Journey to the West".

No matter how Yu Yongfu and Ah Li are now, Hantang Media is still the second largest shareholder of UC, and it is taboo to damage the interests of shareholders!

Guangxian Media also gave a certain amount of support because it received a part of the share of "Detective Chinatown 2" and the title of joint distribution.

The intensity of the competition between "Hong Kong" and "Journey to the West" is absolutely unprecedented, and both sides have used all their resources.

It is no exaggeration to say that this Spring Festival stall, the direct and indirect participants covered half of the entertainment industry, and the mobilization reached an unprecedented intensity.

Whether it's Bernard, Guangxian, LeTV, or Pony, even BAT alone can't do it.

All talents in the industry truly realize that Huayi, an old private giant, used to be the first in the industry.

and Hantang Media, the largest film and television company in the entertainment industry, how much energy can be exploded by both sides going all out, and how many companies can be affected!

Yu Dong, Wang Changtian, Li Ming, Zhang Zhao, Ye Xuan, Zhang Wall... Everyone is waiting for this contest that affects half of the entertainment industry.

The end result will be what changes will happen to the film industry!

It can be said that the scale of the theater chains of the two camps is close to half of that in China