Hearing Lu Heng say the bus station where he cooperated with Hengcheng, Xue Mei couldn't help but be surprised. {We don't write novels, we're just web text porters.}

"Mr. Lu, how are you" As soon as she was halfway through the question, Xue Mei stopped talking, she remembered that Lu Heng knew this industry better than herself, and she was more suitable for the era of network explosion in terms of age, so she was not so surprised to know that there was a bus station like Autohome.

Thinking of this, Xue Mei nodded directly and said: "Yes, it is indeed Autohome, in June this year, the monthly views of this station reached the first place in China." And in August, they set up the Autohome Marketing Center. This marketing center involves the use of the O2O model (Oooffline is the online booking and offline consumption model) to make profits, and we Hengcheng are their first partners. Speaking of which, this is also thanks to the fact that Manager Mao Xiaole loves to browse this site and gives us advice. ”

The cat Xiaole on the side smiled shyly, and looked a little embarrassed that Xue Mei mentioned her again and again.

Lu Heng pondered for a while and said: "It's really good that you can seize this opportunity, the Internet has had a deeper and deeper impact on human life from its birth to the present. Shopping is destined to become mainstream in the future, and large items such as cars are no exception. Maybe now Autohome will still treat us as equal partners, but when they really get bigger, then we will rush to beg them. ”

Hearing Lu Heng's analysis, a group of people present couldn't help but be surprised, it's just a station, is it so important?

Looking at the expressions of these people, who were either attached or disapproving, Lu Heng shook his head inwardly, they didn't know the future direction.

The current automobile market is at the peak of reproduction, whether it is the price of the car itself, the profit of zào, or the income of car peripheral products, it is extremely considerable.

But if they were in the society before Lu Heng's rebirth, they would miss the best of times now.

In the future, the automotive market will encounter a Waterloo, prices will become more transparent, brands will multiply, competition will be fierce, and sales methods will be ever-changing

And the main culprit of this change, the bus station is the biggest culprit.

And in this kind of station, it is the largest autohome in the country and even in the world, and it is undoubtedly the most ruthless.

Automotive news, market conditions, helping customers evaluate cars, how to buy at the best price, and even the lowest price comparison nationwide have all unveiled the hazy price system of the car market.

Not long after, in 2011, a statistic illustrated the impact of the station on the auto sales industry.

In China, 59% of connected car users spend their time on Autohome!

What a horrible number this is, and what it means, everyone knows.

Nearly sixty percent of people will go to this station to inquire about relevant model information, car performance, price concessions, and competitive products before buying a car.

And this is just a car home, under him there are also zài such as Yiche, Pacific Motors, and Sina Motors. Tencent Automobile, Aika Automobile, etc

Sighing, Lu Heng didn't think about it anymore, "Now they have just set up a marketing center linked to our dealers, so we still have some right to speak, remember to have a better relationship with them, and strive to get more station recommendation resources." ”

Xue Mei asked curiously, "Mr. Lu, do you know the operation of this piece?"

Lu Heng snorted, "I know some, at least I know better than you, and after I come down, I will take the time to write a plan for you on how to operate the most effective online sales car." If this piece is done well, it will even increase our company's profits by two or three percent. ”

As soon as these words came out, everyone was shocked.

Two or three percent of the total profit!

A 4S store focusing on car sales, the source of profit is very simple, mainly pre-sales, after-sales, peripheral decoration and channel income.

Lu Heng said in one sentence that it could be increased by two or three percent, which means that it can completely withstand the previous four major items.

How this does not shock them.

Even Zhao Gen opened his mouth slightly, and asked in surprise, "Mr. Lu, what do you mean?"

Lu Heng waved his hand, "It's the next thing, don't worry now, we'll discuss this later." Manager Xue, you go on!"

Xue Mei swallowed her saliva, and returned to the previous topic with a dry mouth.

"On the station, we will ask the staff of Autohome to show us advertisements aimed at the crowd in Dachong City. This project has been launched, and it has lasted for four days so far, and the results are good, and there are already customers who have entered the store because of this, and I believe that by the time it opens, there will be more significant results. ”

After listening to the report of the marketing department, Lu Heng gave some guidance, and then it was the turn of the after-sales department.

"There are no customers on the after-sales side yet, so it will be relatively idle. When it opens tomorrow, all the after-sales staff will help their colleagues in the pre-sales process to sell new cars, and there is no need to worry about test rides and test drives. Naturally, there are old drivers in our after-sales department to deal with it"

Gao Yuan talked eloquently, their after-sales department's task tomorrow may be the easiest, and they only need to assist in the pre-sale.

Among the people present, in addition to Lu Heng, the boss, perhaps older than Mao Xiaole, the manager, is the twenty-seven-year-old plateau of the after-sales department. Oh no, there is also a financial director Tian Xiaoice, who is also only twenty-five years old.

The others are basically above the age of thirty, and there are several people like Zhao Gen who are running for the fourth age.

Counting, the lineup of Hengcheng Hyundai is half like half and half little, stable and mature with the unique momentum of young people.

Mao Xiaole and Gao Yuan control the two main profit departments of pre-sales and after-sales, and momentum and enthusiasm are what they must have.

Others, such as the marketing department, the logistics department, the personnel department and even the newly established channel department, do not need this kind of momentum to complete sales.

What they need is to provide the greatest convenience and the most stable environment for pre-sales and after-sales.

All the troubles are handed over to them, as long as the car can be sold and can be repaired when it is driven back, then it will be fine!

Hengcheng's meeting lasted for a long time, not only for each department to report on the situation, but also for some future prospects and plans.

Whether it is Lu Heng or Zhao Gen, they will listen carefully and then give a reply.

There was a knock at the door, Bai Yijing reminded Lu Heng, and then a sales consultant quietly came in and gave the cat a few words.

After the sales consultant left, the cat said: "Mr. Lu, it's already six o'clock, the sales department can get off work, I have to have an evening meeting for them before getting off work." ”

Lu Heng nodded: "Then you go first, I still have some to tell them here." ”

The others bowed their heads and quickly walked out of the conference room.

Lu Heng said a few words, his brows furrowed.

"Why don't you all take a break, it's been a meeting for so long. If you want to be breathable, you can go to the bathroom, and if you want to smoke, feel free. ”

Everyone breathed a sigh of relief, Lu Heng said hello to Zhao Gen and left the conference room, going out in the direction of the toilet.

When Lu Heng walked out of the toilet with ease and was about to flush his face with clean water, someone was already there with his head bowed and his face flushed, and the hooked back was quite familiar.

Lu Heng grinned, "Liao Fan, why don't you go to the toilet if you don't go to a meeting?"