Chapter 227 [Negotiation and Cooperation]
Of course, a cooperation is not something that can be completed in a few words, and there are many details in the follow-up, and the terms of the cooperation need to be discussed slowly by both parties, but Jiang Fengxian and Jiang Xin will be responsible for discussing them in detail with the staff of Beijing TV Station.
Director Zhang was indeed straightforward and cheerful, and beckoned the staff of several TV stations who came with him, and several of them discussed some details of cooperation with Jiang Xin and Jiang Fengxian, and drew up preliminary contract terms.
Jingcheng TV is indeed full of sincerity, Jiang Fengxian's request was basically nodded and agreed directly, and when he was not sure, he looked at Deputy Director Zhang and asked him to make an idea, Deputy Director Zhang still carried forward the character of simply breaking down, and said okay directly if he could do it, and said no directly if he couldn't, and then continued to discuss.
After you come and go, in just an hour, the contract that originally needed to be discussed for a day or even more was released, and the efficiency was amazingly fast, of course, this is also because Beijing TV does not care, sincerity is enough, Liu Chiyan can also make appropriate concessions, and in this case, a consensus is reached quickly, so the contract is drawn up quickly.
Of course, there will be disagreements when drawing up a contract.
The program adopts a production model of separation of production and broadcasting, with Youxian Entertainment and Beijing TV jointly investing, sharing copyrights, and sharing risks, and sharing advertising revenue such as program titles, special broadcasts, and hard advertisements in accordance with the agreed proportion.
One of the biggest differences is two,One is the sharing of advertising fees, the two parties have argued for a while and have not been decided,The highest price given by Beijing TV is that the advertising fee is shared by Youxian Entertainment 40%,This price is fair,The original luminous Journey to the West storytelling program advertising share is only 15% , Although the other party is CCTV, the price is also very low, the key is that the production cost of this program at that time was low after all, and a copyright fee had been sold in the early stage, and the naming fee CCTV did not fish, and it was normal for the follow-up advertising fee to be low.
And this cooperation is different from Journey to the West, which is directly produced and sold to the TV station, this time it is jointly funded by the two parties, co-produced, and shared copyright, so the copyright income is not Xianqi Entertainment, and the income depends on advertising, and the natural advertising share is higher, and the Yeguang side insists on a fifty-fifty share of advertising fees, but Beijing TV station refuses, they believe that advertising investment is led by the TV station, and they are broadcast platforms, and they should account for the majority of the joint production, and the Yeguang side thinks that everyone contributes money and efforts together, I am responsible for program creativity and production, and you are responsible for advertising investment and broadcasting, and the five-fifty split is very fair, soIt was a stalemate for a while.
In the end, it was Yeguang who came up with an idea, "Director Zhang, it's not a way for us to fight like this, I have a proposal here, you can listen to it." ”
"But it doesn't hurt to say it. ”
Luminous: "Let's take a gamble." ”
Director Zhang looked at the night light, "What kind of gambling method?"
Luminous: "We cooperate to make a show, the purpose is the same for both of us, both are to make money, whether we can make money, then we have to look at the ratings, the level of ratings directly affects the follow-up interests of the program, so let's gamble, I am confident that the ratings of this program will be the first in the same period, at least 1.4 or more, if the ratings of this program cannot reach 1.4, then we don't want any advertising costs." ”
As soon as the words fell, Zhang Zhi's eyes changed, with a rating of 1.5, this young man really dares to say, do you know the current market? The number one variety show is the happy base camp hosted by Ren Keling, the ratings of this show have been hovering at 1.3, the highest time was 1.38, and it has never broken through 1.4, and the night light wants to step on the first-ranked program under his feet, and directly release the bold statement that he is confident to 1.4, how can he not surprise Director Zhang.
Liu Chiyan was also startled when he heard the words of the night light, and hurriedly pulled the night light, the night light just smiled at Liu Chiyan, gave her a reassuring look, and then continued, "However, if it exceeds 1.4, then we will divide the advertising fee fifty-fifty, and if the rating reaches higher, reaching 1.7, then we will divide the advertising fee into six or four, and the ratings will reach 2, and we will divide seventy-three points, and reach 2.3 or more than eighty-two shares." ”
Zhang Zhi frowned and thought about it, he only thought about meeting the conditions of 1.4 and fifty points, as for a lot of 1.7, 2.3 and the like behind the luminous, he directly filtered it, and he directly filtered it, and when the luminous bragged about it, such a high rating, I can't think of it, except for the strongest voice in this world that is broadcast every three years, other programs are impossible!
Luminous is bragging, everyone present has this feeling in addition to luminous, you said that it is possible to make the show the first thing, then it is only 1.4, 1.7, 2, 2.3 and the like, the people present don't sound like they are bragging, but luminous is this confidence, he is not a complete novice in the entertainment industry, for the ratings of variety shows because of the original Journey to the West storytelling program, he also understands, dare to boast that Haikou is Luminous has absolute confidence, if he wants to do the program now, in this world where entertainment is still lacking after all, he can't even reach the ratings of 1.4, then he doesn't have to think about relying on what he sees and hears in the dream world to reach the top of the entertainment industry.
Others think we're joking and bragging, but we're serious!
Liu Chiyan was secretly anxious, but now on this occasion, it is not suitable to sing against the night light, the two parties negotiate, and their own people fight first, what is going on.
On the other side, Zhang Zhi also thought about it and said, "Mr. Yeguang is really young and courageous, confident, admire, admire." ”
I don't know if this sentence is positive or negative.
Zhang Zhi continued, "Since Mr. Yeguang is so bold and has such conditions, then I am not ambiguous, so let's do it, I agreed to this condition, and I will send a message, as long as the program ratings can reach 1.1, I will give you 30% of the advertising revenue, and if you can enter the top three in the country, then you will still be given 40% of the advertising revenue." ”
Luminous listened to the fun, I didn't expect this chapter to be such a wonderful person, they all said that businessmen chase profit This chapter looks very kind, people have said, luminous can not be ambiguous, "Chapter is grand, then we also have to express it, so let's do it, if the ratings are good, no matter how high, it is broken 3, and we only take 70%." ”
Zhang Zhi waved his hand, he didn't care about what Yeguang said, no, he didn't care about the bull who didn't care about Yeguang's bragging, "Then so be it." ”
Zhang Zhi is not uninterested in interests, one is that he is kind after all, he doesn't like to pit people, and he is a younger generation in the night light, he is even more reluctant to pit them, he is still a conscience, and Liu Chiyan is the queen of heaven, his identity and status are there, he doesn't look at the face of the monk to see the face of the Buddha, the right is to sell Liu Chiyan a favor, and Zhang Zhi feels that the ratings of the program can reach 1.1 is enough to give 40% of the advertising fee, and he proposed to give 40% to the top three in the country It is already earned.
Liu Chiyan also breathed a sigh of relief, although he complained a little in his heart that the night light was messing up again, but with the conditions behind Zhang Zhi, he was also a little relieved, with the talent of the night light, it should still be possible to achieve a rating of 1.1, with 30% of the advertising fee income, how should it not lose money?