Chapter 1137: A glimmer of light
"Hollywood director Spielberg came to China to discuss cooperation with Li Mu in depth!"
"Makino Imaging will reach an in-depth cooperation with DreamWorks in the United States, including: Makino Imaging and DreamWorks jointly established 'Makino DreamWorks', in which Makino Imaging accounts for 70% of the shares, and DreamWorks accounts for 30% of the shares, to jointly promote the promotion and popularization of Makino Imaging ticketing system in the North American market; β
After Li Mu and Spielberg reached a cooperation intention, the two companies immediately entered the contract process, and also began to announce the news to the media.
The media everywhere are reporting on the cooperation between Li Mu and Spielberg, and the happiest of them is the Chinese people and the North American people, although Li Mu did not clearly disclose that his cooperation with Spielberg on making movies is to promote the culture related to China, but the Chinese people can feel that Li Mu is using his own strength to tie the Chinese film and television industry and Hollywood together, and the North American people are happy that they seem to be able to experience this wonderful online ticket system soon, which is definitely a huge improvement for North Americans who love to watch moviesγ
The cooperation between Li Mu and Spielberg also shocked the entire Huaxia film and television industry and the entire Hollywood, the Huaxia film and television industry has basically been played by Li Mu now, because dozens of film and television companies jointly reported the Muying ticketing system, after being exposed by Li Mu, they have now all become street rats and are scolded everywhere, and the reputation of Li Mu and Muye Imaging in the film and television industry continues to improve with the continuous fermentation of this incident.
Makino Image, which only made one movie, has now become the most influential film and television company in the Chinese film and television industry, and it is supported by a set of animal husbandry ticketing system, and at the same time it has taken this line of Hollywood, there is no doubt that in the future, Makino Image's films will be able to be greatly improved with the support and help of Hollywood, and at the same time, there is YY and Pastoral Film ticketing system to ensure the box office, Makino Imaging will basically be invincible in the future.
The whole Hollywood didn't expect that when everyone flocked to Huaxia but couldn't even see Li Mu's face, Spielberg had already reached a cooperation intention with Li Mu first, which disappointed many companies, after all, the market space of the Muying ticketing system is extremely recognized, and if it falls into the hands of others, it will inevitably make others passive in the future.
Harvey heard that Spielberg had reached a cooperation with Li Mu, and his nose was crooked, and there was no way to do it, Li Mu was obviously not interested in him, so he had no possibility of success from the beginning.
When Harvey returned to China, Spielberg and Anne Hathaway were still in the deep market, although Christmas was approaching, Spielberg's new movie "Cat and Mouse Game" would also be released in North America, but at this time Spielberg said that he was unwilling to leave Huaxia, he was waiting for the lawyer in the United States to determine the contract template with Li Mu's lawyer, and then signed the contract in person before leaving with the contract.
The reason why he signed the contract in person is also because Spielberg is afraid of accidents, and he can only rest assured if he gets the contract.
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At the same time, Sect Master Lei, who is in Yanjing, is preparing to launch a new round of promotional activities on Taobao on the occasion of Christmas and New Year's Day, so as to increase the number of orders and turnover on Taobao at the end of the year.
Thousands of miles away in Hangzhou, there is a group of people who are also eagerly discussing around Christmas and New Year's Day, these people are the core members of the Letao team, and they are discussing how to take advantage of these two festivals to further enhance the entire volume of Letao.
Letao's recent development has been particularly smooth, and after helping Letao sellers reach in-depth cooperation with some fake product manufacturers, it has further depressed the purchase price of Letao sellers, thus enabling a large number of goods to be reduced in price.
The main survival soil of fakes is low prices, and the lower the price, the greater the market competitiveness, so the transaction volume of Letao's platform has been soaring and developing rapidly.
In Boss Ma's view, this financing is basically a stable thing, and the valuation must be more than hundreds of millions of yuan, if the financing is successful, it will be a great encouragement to the entire Letao team.
And when Boss Ma saw so much news about Li Mu and Spielberg on the Internet, he was in a good mood and specially organized a high-level meeting, ready to cheer everyone on.
When everyone sat down in the conference room, he said excitedly: "The Christmas and New Year's Day activities, everyone must go all out, this is a good opportunity for us to further shorten the gap with Taobao." β
Everyone didn't understand why Boss Ma said that this was a good opportunity to shorten the gap with Taobao, after all, Taobao's development speed was too fast, and it was very difficult to keep up with his pace.
At this time, Boss Ma said with a smile: "Look at the recent news, Li Mu is busy establishing a cooperative relationship with Hollywood, in my opinion, he has no time and energy to ask about Taobao now, and Liu Qidong, as one of the other two key players in Taobao, is also busy with Taobao logistics, so that only Lei Jun is responsible for the operation of Taobao." β
Saying that, Boss Ma paused slightly, and said: "I believe that without the operation of Li Mu's leadership, it won't be long before Taobao will enter the state of eating the old book, isn't this a good opportunity for us to catch up?"
Everyone else has also paid attention to Li Mu's recent news, his cooperation with Spielberg has almost blown up all the media headlines, think about it carefully, what Boss Ma said is indeed right, Li Mu is a ghost talent in operation, and there are often some unbelievable operation strategies, and the results are surprisingly good, this is what Boss Ma has always been afraid of.
Li Mu's perverted level of operational ability, like a powerful engine, driving Taobao to move forward rapidly, and even often there will be leaps and bounds, Boss Ma was deeply aware of Li Mu's metamorphosis when he ran after Taobao before, if Li Mu has been the main driving force for Taobao's development, then Letao will never have the opportunity to shorten the distance between Taobao and Taobao.
Now that Li Mu's energy is not on Taobao at all, the time for Boss Ma to catch up has finally arrived.
This time Letao's promotion, Boss Ma took a lot of thought, he combined Li Mu's experience in many operations, and at the same time launched a number of activities such as full discounts, one-yuan spikes, random reductions, and bargaining together.
Among them, random reductions and bargaining together are all new promotion methods that Boss Ma thought of himself.
The general logic of random reduction is as follows: every order during the activity period will have the opportunity to get a random amount reduction, with a minimum of one yuan and a maximum of free order;
The general logic of bargaining together is: if users fancy a certain product during the event, they can first apply to the seller through the "bargaining together" function, and the seller will give a more favorable price, but it is required that a certain number of people must bargain and buy together to enjoy;
For example, a pair of fake Nike shoes priced at 99 yuan, the seller gives a threshold of 89 yuan for "bargaining together", as long as there are ten people "bargaining together", you can enjoy the price of 89 yuan, in addition, the seller may also set a multi-level bargain, such as 89 yuan for ten people, 79 yuan for twenty people, etc.
In fact, it is an operation plan for group purchase discounts, but with this form of "bargaining together", users can feel more initiative psychologically, and at the same time, it can also promote their voluntary promotion of activities, such as users like a certain product, and there are still a few people who can bargain successfully, at this time he is likely to go to his relatives and friends to place an order together, so as to enjoy the discount of successful bargaining.
For this event, Boss Ma has invested nearly 10 million publicity funds in advance, but in order not to leak the news, he has been standing still and observing Taobao's movements.
When he found that Li Mu himself was not in charge of Taobao's operation at all, and when he found that Taobao did not have any signs of promotional activities on Christmas and New Year's Day, he decided to accumulate all the propaganda power, not to do a long and soft propaganda offensive, but to accumulate strength, and suddenly raise high and push a wave when Christmas was coming, and quickly snatched the attention of the people with a short and fierce propaganda offensive, and caught Taobao off guard.
At the meeting, Lu Zhaoxi also said excitedly: "Li Mu has not been in Yanjing since returning to China, and his recent thoughts have not been on Taobao, not only not on Taobao, I feel that he is not even close to the affairs of Muye Technology, but has put a lot of energy into the entertainment industry and the film and television industry. β
Boss Ma sneered: "Li Mu is so devoted to the entertainment industry, it can be seen that he is still very impetuous, he just wants to brush up his sense of existence in the film and television industry through those stars and celebrities in the industry. β
Speaking of this, Boss Ma said very seriously: "The more Li Mu is not doing his job, the more opportunities we have to catch up with Taobao! This time, if our activities can do what we expected, I believe that the transaction volume of our platform will soon rise to about 20% of Taobao, and when our new round of financing is successful, we will increase investment next year and make persistent efforts, and we will soon be able to compete with Taobao head-on!"
The whole conference room was full of joy, everyone was pressed and beaten by Li Mu and Taobao for so long, and now they are finally about to see a glimmer of turning over!
At the same time, just when Boss Ma actively mobilized the enthusiasm of the team and was ready to take the opportunity of the end of the year to rush into a round, the interim management measures for the sale of counterfeit e-commerce by senior leaders were finally formulated after many rounds of closed-door discussions and repeated discussions, in order not to delay this matter to next year, the senior leaders have decided that the temporary management measures will be officially announced to the whole society on December 25, that is, Christmas Day!
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