In a 3D screening hall of Xingmei International Cinema, more than a dozen theater executives gathered here to watch the first real 3D movie in China.

The early 100-minute movie passed quickly, and the final scene was fixed with Liu Ye with his back to Tang Yan, walking out of the training ground with his footsteps relaxed.

On the screen, Tang Yan, who was sweating profusely in a tactical vest, looked at his back, his eyes full of doubts.

The distance between the two slowly lengthened until Liu Ye's figure was no longer visible.

In the end, the camera cuts to the front of Liu Ye, who is wearing a military uniform with a straight posture and a smile on his resolute face.

After the movie was played, the executives of the major theaters in the middle were still reminiscing, thinking, and measuring.

The movie is exciting enough, and the real-life war scenes are extremely real and shocking.

The plot didn't say anything, they didn't guess the direction of the plot at all, and when Liu Ye was reset after his first death, he devoted himself to watching the movie.

The 3D effect is also very good, although it is not as good as "Avatar", but it is definitely going to complete the garbage 3D released this year.

Even "Gravity", which is more than a 3D real shot, is no worse than it.

It is worthy of a 3D movie converted from 50 million.

They were measuring the market for the film, but the "audience" behind them exclaimed after the movie ended.

"The special effects are fantastic, when crossing the river at the beginning, so many fighters and warships can be pulled to collect and pay the bend!"

This is obviously a good patriotic young man!

"It's so burning, wearing that mech is like a humanoid Gundam. ”

"It's a pity that Liu Ye and Tang Yan didn't get serious about each other in the end, I thought they would be together!"

"Don't make any noise, I knew I wouldn't let you in. ”

The general manager of the cinema hurriedly scolded several of their employees, and apologized with a smile on his face, "Bosses are really embarrassed." ”

These were employees of the cinema, and they were all fans of Tang An, so Tang An let them in.

Anyway, it's 3D, and I'm not afraid of candid shots.

However, Tang An thought that it was time to install a slightly smaller 3D screen in the company, and he had to go outside to try it out.

The general manager of the cinema kicked out a few employees, and came up with a face, "Qin Dong, Tang Dong, can you put the premiere here when you see it?"

The premiere ceremony of a blockbuster movie is something that every cinema wants to host, and in addition to selling tickets, the most important thing is to attract traffic.

However, Qin Hong refused at once, although this is a movie theater directly operated by Xingmei.

"Forget about the premiere, I'm afraid you can't fit thousands of audiences. ”

"That's that, Tang Dong's movie is definitely going to premiere in the 10,000-person gymnasium, and my place is indeed a little smaller. ”

"Mr. Liu, thank you for lending us the venue, and you will hold two screenings before the screening. Tang An smiled.

The general manager of the theater was overjoyed, although he didn't know how many screenings could be arranged in Beijing, but it was already very good to have two screenings in his cinema at that time, at least it could attract a large wave of visitors.

"Thank you so much Tang Dong, don't worry, I will arrange it when the time comes, and I can do it whenever I want. ”

After speaking, he didn't stay any longer, Tang An's words just now already had the intention of driving people away, after all, they still had something to talk about.

Unrelated people are out, and we can talk about the film schedule next.

The heads of these theater operations departments didn't speak first, the movie didn't say, coupled with Tang An's fame, if you think about it with your feet, you know how to arrange the film schedule.

But pseudo-3D is also an uncertain hidden danger, in case there are still viewers who still have subjective views, the impact will be great.

Tang An also knew their worries, and during this time, there began to appear on the Internet to smear Tang An and "Edge of Tomorrow", but the four major companies have been working together to control public opinion within an acceptable range.

not only maintained the popularity of the movie, but also made the declining and smearing remarks in the minority.

Tang Anchong's assistant Xiao He nodded and said with a smile, "Everyone, how about taking a look at this data first?"

Xiao He immediately sent a statistical document to them, which was a report given by several large domestic statistical machine agencies, randomly interviewed fans of all ages in large, medium and small cities across the country, on different occasions, and the data obtained.

It shows that nearly 60% of movie fans will walk into the cinema at the beginning of the movie's release, and the most wanted to see IMAX3D and 3D are the most.

More than 30% of the audience said that they would watch the 2D version first, see the special effects, and wait for their friends and relatives who have watched the 3D version to share their experience before making a decision.

The remaining nearly 10% of the audience expressed their resolute resistance to Tang An and resisted the use of fake 3D to cheat money.

Li Kai, director of operations of Wanda Cinema Line, took a cursory look at the numbers, and was the first to speak, smiling at Tang An and Yu Dong.

"Tang Dong's film is naturally needless to say, our theater is willing to give 70% of the film schedule in the first week. ”

70%！

70% of the film schedule is given in the Lunar New Year file, which is absolutely unprecedented, you must know that "Zhao's Orphan" will be released two days later.

Although the other theater executives were a little strange, they didn't think too much about it when they heard Li Kai's voice.

Liu Ge, the vice president of Wanda Cinema Line, was poached by Tang An, and 9 percent of the vacated vice president position was going to fall on him, the boss of the operation department.

It is equivalent to Tang An indirectly helping him take a step forward, which can be regarded as reciprocating.

However, "Edge of Tomorrow" is also worthy of 70% of the film schedule, which is the first hard science fiction in China.

After nearly an hour of discussion, Wanda, Berna, Polyvan and these theaters all set 70% of the film schedule in the first week.

Xingmei also invested in the release of "Zhao's Orphan", which can only give 60% of the film schedule twice.

Other theaters each gave about 60% of the film schedule, and the average film schedule was about 65%.

And because "Zhao's Orphan" was released two days late, it was even able to give nearly 80% of the film schedule in the first two days!

In the whole early December, the two films "Edge of Tomorrow" and "Zhao's Orphan" have to give Chen Kaige a little face, after all, he is a big director, and the producer Magic Shadow Group itself has a top ten theater chain in China.

Of course, that was only a few days ago, and if the box office of "Zhao's Orphan" was not satisfactory in the early stage, the theater chain would not hesitate to cut the film schedule.

65% of the films, all 3D, IMAX screens, this distribution scale is absolutely not said in the Chinese New Year file.

......

On the afternoon of November 10, the premiere ceremony of the comedy romance movie "Thirty-three Days of Broken Love" was held at Poly International Cinema near the front gate of Tiananmen Square.

After nearly a month of publicity and bundled marketing with digging, the concept of Singles' Day has been accepted by the audience.

Not only advertised on the homepage of Dibao.com, but also cooperated with some stores to organize an event, and if an order exceeds a certain amount on Double 11, a movie ticket exchange coupon will be given.

Nowadays, with the slow popularization of smart phones, the Dig Treasure client has already been launched, and the Dig Treasure side has given a week's splash screen recommendation, and there is a movie poster as long as 5 seconds as soon as you open the APP.

And Tang An will also help dig the treasure to advertise at the beginning of the film, and the movie also implants advertisements for Double Eleven and the treasure.

According to Digbao's estimates, at least 15 million users will participate in the rush on Double 11.

In the end, the two parties agreed that as long as the box office of "Thirty-three Days of Broken Love" reached 150 million, that is, 5 million viewers, neither party would have to pay each other's advertising fees.

If it is less than 15,000, pay the advertising fee according to the echelon, and the same is true for more than 15,000.

If the box office can have 300 million, Dibao needs to pay 8 million advertising fees to Hantang Media, and the highest echelon of 400 million and above is 15 million advertising fees.

If he hits the street, Tang An will have to pay for Brother Ma.

At the beginning, the ladder set by the other party was 200 million at the top of the box office, which was still for the sake of Tang An who produced two big dark horses.

If you are a newcomer, let alone negotiating, even if you pay for advertising, others may not accept it.

Of course, Tang An also has the name of a producer for this film.

The advertising cost of more than 10 million is just a drizzle for Dibao, if this movie is really popular and brings a large number of users to Dibao, it is not a hammer deal.

Although it is not as good as the 50 million advertising money given to Huayi by the Tangshan government, for a movie with a production cost of only 16 million, so much advertising money is already very good.