6.39 million people convened

Recommended songs: keha※bsp; pinetbsp; After hanging up Tom Ford's phone, Lee Joon-yi let himself be quiet. Subsequently, he called Lin Xiyuan and Fred Pyle and told him about the "single man", and it was estimated that Tom Ford would soon fax the script to Li Zhunyi, and Li Zhunyi hoped that Lin Xiyuan and Fred Pyle could also give their opinions. Of course, it was Lee Joon-yi himself who made the final decision.

The scene of "My Love is by My Side" has actually been filmed almost, and there are a total of five scenes to be filmed on June 4th, and one scene is left for filming on the 5th as the final scene of the finale. In fact, it was originally possible to finish on the fourth, but if they were all filmed on the fourth, they should have missed dinner time when they were finished, which was a very huge impact on the finale banquet. It's just a joke, and the finale banquet could have been held in a few days. The main reason is that Li Zhunyi, the iron-clad male number one, had an important performance on the night of the fourth, so he had to make such an arrangement.

When it comes to Lee Joon-yi's performance on the night of June 4th, no No.1 knows, it's strange enough to say that it's unprecedented, and no one has inquired about Lord Joon-yi's itinerary. In fact, words can't be completely said to death, the vast power of fans is always unpredictable, and maybe someone will find out the inside information. The point is that this show is a secret itinerary, and there has not been any official announcement posted before, so it is true that almost all No.1s do not know. Everyone still thinks that Lee Joon-yi is still in the "My Love is by My Side" crew.

Lee Joon-yi in the afternoon... After a while, he left the set and got into a nanny car to arrive at the city hall. In the small performance hall of the city hall, Lee Joon-yi and the rest of today's performance finally met, and it was clear that Lee Joon-yi was the last to arrive.

"Zhun Yi, hurry up, I'll be waiting for you alone. Park Jae-bum was the first to shout.

"Don't rush him, he's so thin now, he's going to float when he runs. Kim Hee-cheol's teasing succeeded in causing the room to burst into laughter.

"What, envy me for being thin? Envy just say, don't beat around the bush. Li Zhunyi didn't show weakness at all, he went back directly, and asked Jin Xiche to shout there directly, "Go, who envy you for being thin, I'm very slim." ”

"Hurry up and practice, we need to practice the 'scream' song a little more. Jung Yun-ho shouted in time to stop everyone's noise.

Yes, the idol band with the largest number of people in Korea gathered here today is also the only and most popular band, "the only band". All nine members arrived at the scene without landing.

Since the Korean Wave concert in Thailand at the end of February, "The One and Only Band" has become an enduring hot topic. Although the band performed the single "Only", it still could not satisfy the fans in South Korea. Thinking about it, the band formed by Korea's top idols and challenged the rock style, but only shined once in Thailand, how resentful the fans in Korea are, it couldn't be more obvious. Therefore, in the past three months, the call on the Internet for the "One Band" to reorganize and hold a fan meeting has not stopped. Even if it is unlikely that there will be a fan meeting because the band only has one song at the moment, fans hope that the band will perform once at a public concert, so that Korean fans can also see the band and go crazy for them.

It's not because the band members are too big, but mainly because everyone comes from different groups and has different schedules on weekdays, so it's not easy to adjust the time to get together, and it's even more difficult to practice in the band.

But there is nothing difficult in the world, only afraid of people who have a heart, and if there is a demand, someone will inevitably realize it. The strong desire of the fans is so strong that there is even an official club of "One and Only Band" on the Internet, which is incredible. Although the members of the band are all top popular idols, they all have their own group after all, and they have only performed once in Thailand, and there is no publicity beyond that. It is absolutely rare for such a band to have a club of 130,000 fans. So, Santa Claus, who made his wish come true, appeared.

Advertiser almighty

However, this time the financial test for advertisers is very severe, which is secondary, and more importantly, they need to convince six companies such as yg, Jyp, dsp, mnet and "Yi family", which is a huge problem.

However, the energy of money can always bring surprises. In the end, the advertising agency that made the wish come true for all the fans was the collaboration of Samsung mobile phones, Cass beer and smart school uniforms to complete the impossible task for the fans. Needless to say, Cass beer is the most sold local beer manufacturer in South Korea, and smart school uniforms are a product of SK Group, South Korea's largest telecommunications company.

After receiving the advertisement, it is natural to shoot the advertisement, and what kind of advertisement to shoot and how to publicize it has become the biggest trouble for the three companies. The end result is undoubtedly groundbreaking.

Commercials have always been shot in a studio, or edited like an MV, and then placed at various promotional points. This time, because the three companies are united, although it is possible to shoot advertisements separately, they always feel unsatisfactory: for example, the order of advertising, whether the scale and order of advertising are specified according to the amount of investment, which is a severe test for the relationship between several companies; for example, the scheduling, it is difficult enough to gather these nine members once, and it is necessary to gather three times separately, which is another big problem. So, the three companies finally made a bold breakthrough decision.

In this advertisement, the concert-style live broadcast shooting is more simple, that is, to open a "only band" concert, and at the same time as the live broadcast, the three companies sent a joint advertising shooting team to record the concert and finally edit it into a refined advertisement. This is undoubtedly a huge challenge for the history of advertising in South Korea.

Advertising, the so-called advertising, naturally has to show the product. In this regard, the smart school uniform has an advantage, and the band members' costumes can be changed to school uniforms. The cass beer is also relatively simple, the drinks served on the scene are all cass beer, and all the band members need is to pick up a beer bottle and quench their thirst during the performance. However, in order to ensure the quality of the performance, the staff will fill the cass beer bottle with orange-yellow orange juice to prevent the members from really getting drunk on stage.

But Samsung phones are a bit more difficult, and they can't always ask the members to take out their phones on stage to make calls. In the end, the creative team came up with a solution, and the nine band members would hang their phones on different parts of their bodies on stage, such as hanging them around their necks, in their chest pockets, strapped to their arms or the back of their hands, and they would use the phone as an accessory and hang it on their bodies. That way, the visuals are great even if they're not using their phones.

In addition, in fact, this concert itself is the biggest advertisement, the best way to promote. The slogan "Samsung mobile phones, Cass beer and smart school uniforms give you the only show of 'One and Only Band' in Korea, unique" is attractive enough to attract all the attention of the audience even if there is no TV commercial, even if there is no poster. This is undoubtedly great news for all the fans who are calling for the "One and Only Band" to perform again in Korea.

Since this is a great publicity plan, why didn't any news about the concert on the fourth night leak out. This is yet another gimmick that the three advertising agencies have come up with. In order to confirm the strong popularity of "One and Only Band", the three companies borrowed the idea of a previous variety show, "Ten Thousand People Gathered". This show has created many classic scenes and knows countless touching images.

The so-called 10,000 people convene is to let an artist, without any notice, go to the street alone to promote within a fixed hour, and then hold a mini concert at a fixed location at night, if there are more than 10,000 people arriving at the scene, then it is a success, and the concert can be held, if there are no more than 10,000, then it is considered a failure.

This show has long been discontinued, because the difficulty is too great, many times, when artists are promoting on the street, they are during work hours and class time, there are too few people who can know, and there are few groups of artists who can succeed. Among the dozens of groups of artists who participated in the show, there were only about ten groups of artists such as mythology, hoT, JTl, ses, god, etc., and many big-name artists, first-line and even top artists did not succeed, and in the end they could only end in failure. It can be seen that the cruelty and difficulty of the show.

Today, this "one-of-a-kind concert" is to challenge this 10,000-person convocation. Of course, this is even more cruel for the three companies: because they are not allowed to fail, there is no turning back. However, they don't have to be "10,000 people", they don't have counters. The point is that they are going to use this gimmick to create more and bigger topics and amplify the publicity effect of this advertisement to infinity.

That's why we have the current situation.

Although the gathering of 10,000 people has always been an extremely terrible challenge, it is not too much burden for the three companies, not because it is spectacular enough to have a thousand people, but more because of the strong confidence in the "only band" and the members. TVXQ, super. Junior, Bigbang, 2pm, ss5o1, 1and, plus Lee Joon-yi, indeed, there is nothing to worry about.

Today's first update.

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