The good of the 887 League

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"Inception" in the fiercely competitive summer of 2010, word-of-mouth and box office went hand in hand, forming a sweeping trend. And because of Christopher Nolan's recommendation, a large part of the attention and praise that should have been given to him was accepted by Lee Joon-yi. Coupled with the strong box office and word-of-mouth recovery before the "Lunar Eclipse", Lee Joon-yi was still dazzling in the summer of 2010.

As we all know, Lee Joon-yi's works in 2010 are not only "Lunar Eclipse" and "Inception", but also "Social Network" that is currently confirmed to be released within the year, the "127 hours" that have completed filming has not yet been released, the upcoming filming of "Dawn", and the script that is currently pouring into the door, Lee Joon-yi's every move is eye-catching.

In the midst of the invincible trend of "Inception", "social networks" appeared in everyone's sight. "The Social Network" is produced and distributed by Columbia Pictures, a subsidiary of Sony, and is one of the top film companies in the world. Although the investment of "Social Network" is only 50 million US dollars, which is a real small investment film, Colombia does not despise the film at all, on the contrary, it attaches great importance to it. Not only because of the global popularity of Face Book, not only because of the fame of David Fincher and Lee Joon-yi, but also because of the Columbia company's publicity, planning, and positioning of the film, all of which are aimed at the Oscars, hoping to win at next year's Oscars. Therefore, from the point of view of film promotion, Columbia Pictures' public relations methods are mainly based on academic preferences.

A film, perhaps a commercial film that has won a lot at the box office, or an academic film that has achieved a lot of success during the awards season, is very difficult to grasp both the box office and the awards, that is, the so-called perfect combination of business and art. Of course, there are such movies, but they are rare after all. Therefore, the film company will make a basic positioning for the film before the film starts, and the subsequent publicity will also follow this plan.

Hitting the Oscars, the world's highest film award, is one of the aspirations of many film production companies, and there are a lot of films shot specifically for the Oscars every year, which are all jokingly called "Olympic bid films" - applying for the Oscars has little to do with applying for the Olympics.

Where there are people, there are rivers and lakes, and similarly, there are rules and regulations in some places, there are rules, and naturally there are unspoken rules. In addition to the quality of the film itself, public relations and publicity methods are also very important. After years of operation, every company knows how to operate. But the point is that they can't release a film and just operate according to the public relations tactics of the Olympic bid, which has no effect. In short, it's about learning to make trade-offs and learning to bet. Basically, each studio will focus on a few films that they internally believe have a good chance of bidding for the Olympics, and then start the PR process for the bid.

The "social network" is the film selected by Columbia Pictures for the Olympic bid, and they have followed the academic route from the publicity and public relations before the release. Similarly, "Inception" was also designated by Warner Bros. as a film for the Olympic bid, but because the film followed the technical flow, it was mainly pinned on the Oscar for technical awards, and Danny Power's "127 Hours" was also selected by Fox Searchlight as next year's Olympic bid film, focusing on the main awards, hoping to have the opportunity to compete.

This is a digression, although the Olympic bid film is destined to Columbia Pictures's promotion of "social networks" is mainly in the direction of word-of-mouth, acting and other academic attention, but as long as he is a businessman, he still wants to make a profit, after all, to succeed in the Olympic bid, in addition to earning reputation for the company, he still hopes that the sales of DVDs will make the company profitable. Therefore, Columbia Pictures will naturally not give up hope for the box office, and in the case of Lee Joon-yi's two films in succession, Columbia Pictures has also increased its investment in the promotion of "social networks", hoping to impact the box office without deviating from the theme of the Olympic bid.

Columbia Pictures successfully caught the east wind of "Inception", that is, it took a fancy to Lee Joon-yi's appeal. Before the broadcast of "Inception", a three-minute trailer of "Social Network" will be played, which will be visually brainwashed for all viewers who watch "Inception". Cobb, the agile man in "Inception", will soon appear on "The Social Network" to tell the story of the world's youngest billionaire. This propaganda is undoubtedly very powerful.

Everyone knows that Columbia Pictures uses Lee Joon-yi's prestige to do publicity, and it has nothing to do with Warner Bros., but the media still jokes that with Lee Joon-yi as the matchmaker, Columbia Pictures and Warner Bros. formed a short-term alliance, trying to create a second consecutive year of glory for Lee Joon-yi.

Of course, this is just a joke, only complete outsiders will find this kind of lace gossip credible, and those who know a little about the film industry know that this is just a gimmick to attract the attention of the media.

Although it is a joke, the fact is that because of the sweeping trend of "Inception", the news that "Social Network" starring Lee Joon-yi will be released in September has successfully spread around the world. So, Columbia's strategy did work.

The "lunar eclipse" trend has not completely cooled down, and "Inception" has begun to set off a boom again, and Lee Joon-yi's publicity around the world can be said to be non-stop. In the past seven days this week, Lee Joon-yi's footprints have started from Stockholm in Sweden in Northern Europe and as far as Buenos Aires in Argentina in South America. Lee Joon-yi's time on the plane is enough to make people pale.

"Social networks" are still far away in September, but the official website of the "Yi family" officially announced that on Wednesday, July 29, Lee Joon-yi's first English album will be officially released. This album called "apologize" immediately became the top of Google's search list of the day, and all major newspapers and magazines, major online media, all of which reported the news intensively.

Half a month ago, the leak of album tracks, which caused a lot of uproar, is still hotly discussed on the Internet until now, but it is not as enthusiastic as when it was just leaked. At this time, if you think about it carefully, it is not difficult to find that the name of Lee Joon-yi's first English album "apologize" actually coincides with the list in a list in the leak incident. Now, the video made by the netizen called "Twilight" ID on the lure tube quickly became the focus of everyone's attention.

Originally, everyone thought that the video of "Twilight" was just one of the countless album track prediction lists, and it did not attract enough attention. But now, the prediction list of "Twilight" actually directly hit the name of Lee Joon-yi's English album, and it is natural that the attention has increased. In just 24 hours, the video exceeded 5 million views, becoming the top hits on the day of the lure, and within a week, the cumulative number of views of this video broke 30 million. This shows how much attention everyone pays to Lee Joon-yi's English album.

Of course, it is still unknown how true the prediction list produced by "Twilight" is, and he only analyzed the tracks of the album, but the real song audio is not visible. So everyone is just looking at Mei to quench their thirst and meet their expectations for Lee Joon-yi's album, and more people are just joining in the fun.

In the United States, there are many ways to promote albums, streets, events, programs, radio ...... However, unlike South Korea and Japan, in the United States, specialized music programs such as music banks and popular songs have declined, and although there are still TV stations producing them, the attention is not high. The most popular method of album promotion in the United States is still radio, which can be seen from the ranking calculation method of the top forced ARD chart: South Korea's ranking calculation method includes the number of program appearances, while in the United States, radio on-demand accounts for the majority.

This is a happy event for Lee Joon-yi, because it means that he does not have to spend a lot of time practicing on stage, and Fred Pyle also intends to reduce the schedule of TV shows so that Lee Joon-yi can have more time to participate in other promotional trips.

However, in the United States, MV is also a very important part of album promotion, whether it is the frequency of broadcast on TV stations, the frequency of on-demand cable TV, or the number of Internet downloads and views, the contribution to the promotion of albums and singles is very huge. When the media reports on the sales of albums and singles, you can often see the importance attached to the MV, similar to the news that "the sales of the MV increased after the exposure", and the coverage rate is still very high. This shows the importance of MV.

Sony naturally won't let Lee Joon-yi miss the MV part, when discussing the new album release strategy, Sony said that if the album sales are good, it is no problem to shoot the MV for all ten songs and release them separately. Today, halfway through the plan.

This time, Lee Joon-yi went to Stockholm, Sweden, in addition to promoting "Inception", the biggest purpose was to shoot the MV of "apologize", so it is not surprising that he stayed in Stockholm for three days.

In the midst of the busy publicity schedule, July 29 is approaching day by day, and the world's No.1 has gathered together again to promote Lee Joon-yi's first English album.

Today's first update.

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