Chapter 44 Sales Cold?
Liao Yuan came to the company early, yesterday, Liao Yuan's information has spread throughout the company, for today's arrival of Liao Yuan, these employees did not seem particularly excited.
However, they still have a lot of curiosity about this scrap collector.
"Wow, this boss is very young!"
"Yes, don't say it, I'm pretty handsome, and I don't know if I can fall in love with me, if I can take a fancy to me, then I don't have to worry about it in my life!"
"You, don't be a fool of dreams, even if you are fancied, the boss will take you out to collect waste every day, can you stand it?"
......
Liao Yuan didn't pay attention to these things, he walked into the company and came to his office.
Liao Yuan's company area is very large, but this is also thanks to Wang Zhong's generosity.
It's just that this Liao Yuan came to his office for the first time, and he seemed a little uncomfortable.
However, it is also very clean, and it seems that there is a cleaner who cleans it every day.
Liao Yuan hadn't stayed long before Su Wan walked in with a document.
"Boss, long time no see. ”
"Hehe, it's been a long time. ”
Liao Yuan said with a smile, this Su Wan, Liao Yuan was afraid, after he went back that day, this Su Wan didn't know where to get his phone number, and every morning a call came to Liao Yuan's mobile phone.
This is called Liao Yuan, but it is a little embarrassing, this call is not answered, nor is it not answered.
But in the end, Liao Yuan talked to Su Wan and finally reluctantly escaped.
"Now the offline is already distributed, and the online is ready to be released at ten o'clock. We have placed a lot of advertisements on the well-known shopping websites of Xueduo. ”
I originally planned to cooperate with the TV station, but their offer was too high, and now our product is not well-known, I plan to wait until our product has a little popularity, and I am looking for a celebrity endorsement, and finally put it on.
Su Wan paused and continued.
"It's just that we only have one product at the moment, boss, do you really have no other plans?"
"Not for the time being, I believe that this shampoo alone can make our brand out. ”
Liao Yuan said confidently.
This is a hair growth shampoo given by the system, and it has been tested on other people's heads, and this effect is very effective.
Su Wan said again.
"Now our shampoo is only available in one size, 500 ml. I combined the market situation and set the price at 698 for a bottle. ”
"Wouldn't it be too low?"
Liao Yuan asked.
Su Wan looked at Liao Yuan with a serious face and said.
"This price is indeed a bit low, but because of the popularity of our products, the price of the first release is too high, which is not conducive to the promotion of the product. ”
Originally, Su Wan also felt that Liao Yuan's pricing was too outrageous.
But after the test product was produced, a few people in the factory were also found to try it, and Su Wan was completely convinced.
Within three days, the bald heads who came to them for the experiment actually grew a little bit of hair on their heads, and within a month, they had grown into a small inch.
Just like the shampoo, once it comes out, he has such a strong effect, and you are worried that it will not be sold?
It was like that before the product went on sale, Su Wan had already asked the factory to start working overtime and start producing shampoo.
Even, there are many offline suppliers who have tried their best to act as an agent for this shampoo.
It's just that Liao Yuan gave full authority to Liu Yi and Wang Zhong for the offline agency, these two people contributed money and efforts to Liao Yuan's company, although Liao Yuan was also kind to them, but Liao Yuan still gave them certain benefits.
Only in this way can business cooperation be long-lasting.
However, having said that, Liao Yuan is not worried that the shampoo will not sell at all.
He is very confident in his products.
What's more, the shampoo on the shelves is not as effective as the one that comes out of the lab, but it can also grow hair back in seven days.
The reason why it is so designed is what Su Wan strongly requested.
"Only in this way can the sales of the product be stimulated. ”
As for Zhao Chenggong's side, Su Wan also prepared a lot of strategies.
After Liao Yuan's shampoo went on the market, Zhao Chenggong, as the big brother of the daily chemical industry, would definitely suppress Liao Yuan everywhere, but Liao Yuan did not let Su Wan carry out these methods.
The reason is very simple, Zhao Chenggong's hair growth shampoo can't make your hair grow back, but mine can, and it's still fast.
Under such conditions, consumers will definitely choose to buy Liao Yuan's shampoo, and Zhao Chenggong's hair growth shampoo, which has no effect, will be snubbed by the market.
Finally, at ten o'clock, the product was officially on sale, and an advertisement appeared on all major online shopping websites.
"Wildfires can't be burned, and the spring breeze blows and grows. ”
This advertising slogan is very compatible with Liao Yuan's hair growth shampoo.
When the product was released, the employees in the company were also full of enthusiasm looking at the screen.
Because of how their own shampoo is, they know very well. And now there are so many hair growth shampoos on the market, just shouting over there how to use them, but in fact, they don't work at all.
And now that the shampoo with amazing hair growth effect is on the market, hair sales will definitely explode!
It's just that the sales on the day of the release were not as optimistic as these people imagined.
From 10 a.m. to 10 p.m., a full 12 hours, shampoo shipments were not very high.
"Mr. Su, the sales report is out. ”
An employee handed a document to Su Wan.
"Boss..."
"How?"
Su Wan sighed and said.
"The total sales volume of online shopping sites is less than 1,000, and offline data still needs to wait for offline partners to be counted. ”
Liao Yuan spent tens of millions of dollars to promote the shampoo, but tens of millions of publicity dollars were spent, but there was only such a dismal result.
Su Wan also felt a little sad in her heart, but she had put a lot of effort into this shampoo.
However, after Liao Yuan heard the news, he just nodded lightly.
Su Wan was a little surprised when she saw Liao Yuan's appearance.
"Boss, you're not worried at all?"
Liao Yuan waved his hand and said.
"What am I worried about?"
Su Wan said.
"Our products can't be sold, and in the end we lose money, and eventually the company goes bankrupt, and then we don't even have the opportunity to compensate from other places for this product. ”
Liao Yuan smiled and said.
"What is there to worry about, are you worried?"
Su Wan glanced at Liao Yuan, and then the president and the boss smiled.
However, it is also true.
What can be worried about this.
"Our pricing is too high, and we need time for this shampoo to settle down for a while, and then it will explode so that more consumers will try it. ”
"That's right. ”
Su Wan nodded vigorously.
The sale is cold? non-existent!
......
But the first day of the release was cold, which still had some impact on the company, and all the employees were sullen.
"Ah, how can it be? Why do you sell people to buy it?"
"I bought a bottle as soon as it went on sale yesterday, and I think the effect is pretty good, although I'm not bald, but my hair is visibly oily. ”
An employee touched his black hair and said in distress.
"What can I do now, Mr. Su and the boss must be very sad, if it is still like this in a few days, then it will definitely be a layoff, where to find such a good boss and president when the time comes!"
I have to say that these employees are also heartbroken for the company.
It is also because these employees entered the company when it was just established, and watching this company step by step to today, they also have some feelings for this company in their hearts.
Now when I see a group of people preparing products for a long time to pre-cool, I must feel uncomfortable in my heart.
But how would they feel if they knew that their president and boss were now smiling?
"Su Wan, let me make a bet with you, I said that today's sales will double. ”
Su Wan smiled and said.
"What does this have to bet on? That's not a sure thing. ”
It's just that in the evening, online sales come out.
Not only did it not exceed yesterday, but it even fell a little.
But something big has happened with offline sales.
The shampoo sent to Bauhinia and Modu was represented by Wenzhou and Liu Yi, but it was sold out, and not even a bottle of shampoo was left.
Just when Liao Yuan saw this situation, he immediately made a phone call to the two of them.
"What's going on, this sales are a bit scary now. ”
Wang Zhong said with a smile.
"It's not an individual who bought it, it's a company that bought it up. ”
"What company?"
Liao Yuan was a little surprised.
However, Wang Zhong answered his question.
"It's Mr. Zhang who bought the tea. ”
And Liu Yi answered the same thing on the phone.
This made Liao Yuan cry and laugh a little, he thought about it, and called Mr. Zhang.
"Mr. Liao. ”
On the other end of the phone, Zhang always said happily.
And Liao Yuan definitely didn't know, the current Mr. Zhang was negotiating with people, but when Mr. Zhang saw Liao Yuan's phone, he didn't think about it, so he picked it up.
"You've bought all of my company's shampoos, don't you see your hair is good?"
Mr. Zhang said with a smile.
"Aren't I going to give out employee benefits? But I couldn't find anything good for a while, so I thought about it and bought your shampoo, Mr. Liao, you won't blame me. ”
Liao Yuan laughed, five or six hundred yuan of shampoo was bought for employees as a welfare, Liao Yuan really didn't believe that there would be such a good boss.
This one always just wants to return his favor.
Liao Yuan smiled and continued.
“......”