Shijingshan Wanda Plaza is still in the West Fifth Ring Road of the capital, which is already a suburb.

However, now the capital is developing everywhere, even in a remote place like the Fifth Ring Road, the popularity is not low.

As the largest comprehensive leisure and shopping plaza in the entire Shijingshan District, and close to the district government, Wanda is also very lively.

got off at the south gate, Tang An looked at the time, and it was nearly an hour away from the screening, so he didn't go up directly, and slowly walked up layer by layer.

The first floor is a supermarket, and the cinema does not allow outside snacks, so it does not go down.

Tang Yan was a little curious, "Brother An, why are most of the supermarkets in every shopping mall on the first floor?"

"I don't know, you're really not business-minded. ”

Tang An shook his head and smiled, "You see that there are vegetables sold in the supermarket, chickens, ducks, fish, meat, and seafood, if you put it on the upper floor, carry a bag of poultry and seafood all the way down, the road is not full of taste, and there is a parking lot below the negative floor, and it is convenient to put the car up if you buy something." ”

"Oh, that's right. Tang Yan nodded and said suddenly.

Tang An turned his head and smiled at her, "Then do you know why movie theaters are generally on the upper floors, and some are even on the top floor?"

Tang Yan thought for a while, and had an idea, "If you want to watch a movie on the top floor, if you want to watch a movie on the middle floor, many people will slowly go up like us, which is equivalent to bringing customers to the store in the middle." ”

"That's right, it's the same down, most people don't just watch a movie, they will go shopping, and the key point of whether a shopping mall can make money is precisely how to attract customers to higher floors!"

"In fact, there is another important reason, the higher you go, the cheaper the rent, and the cinema occupies a large area, and the rent for a year is not a small number. ”

The location of the opening of the cinema is also a big problem, except for the more than 20 cinemas that have been set up in several large shopping malls, Liu Ge's progress is not very smooth.

Fortunately, last month, Tang An found a deputy for Liu Ge, Qu Bo, the national development director of Beijing Hualian Group, and the future deputy general manager of Dadi Line Selection.

Originally, he and Hualian were talking about their cooperation in seven or eight new shopping malls across the country, but it turned out that Mr. Qu is now very interested in the film and television industry, and he often runs all over the country, and he also agrees with Tang An's approach to developing the second- and third-tier cities and county markets.

After coming and going, they met each other's eyes, so they simply invited him here.

Qubo is a shopping mall business development, and he knows the market all over the country well, which is suitable for the cinema company in the wasteland period.

"Brother An, Brother An, what do you want?"

Tang An's thoughts suddenly flew to the theater, and he was distracted, and Tang Yan next to him called twice in a row before he reacted, and smiled apologetically at her.

"Thinking about things, I'm a little distracted. ”

I didn't buy anything along the way, and I passed by the Omega counter and chose a women's watch from the Constellation series, and after buying it, Tang Yan took a fancy to a girly women's watch from Swatch.

Tang An stuffed the omega he bought before into the soup research bag, zipped it up, didn't want a watch of more than 600,000, but was so happy to buy a watch of more than 1,000.

"Brother An, you see that this strap is the same as a bracelet, you can wear it as a bracelet if you remove the dial. Tang Yan happily raised the new watch in his hand in front of Tang An's eyes, and the corners of his mouth raised a magnification.

"If you remove the dial, it's not long enough. Tang An struck unceremoniously.

"Then buy another one, and it's enough to connect it. ”

"You're buying beads, and you said you didn't like it after seeing so much in the jewelry store just now. ”

"Those don't look good. ”

"Okay, you can find someone to draw what style you want, and let's make a custom one. ”

......

More than half an hour passed, and soon I came to the cinema above, and many people went to the cinema along the way.

Watching movies is purposeful consumption, regardless of whether it is the bottom or the top, there will be no shortage of audiences.

Some also grabbed tickets for the screening, and the sound of discussion along the way did not stop.

By the time we arrived at the cinema, the scene was already crowded with audiences, not to mention the seats in the hall, and there was no place to stand.

Tang An glanced at it slightly, men, women and children of all ages have been there.

This is the advantage of the genre, otherwise why did domestic producers only make costume blockbusters in the past few years.

It is because of the wide audience that it occupies a natural advantage.

For example, if a romance movie has a potential audience of 5 million, even if you ask a big star to make a good romance film, it will be two or three million viewers at most.

For example, costume blockbusters, the audience covers all ages, with a potential audience of at least 20 million, even if only a quarter of the audience watches it, there are 5 million people and a box office of more than 200 million.

After all, movies are audio-visual experiences, and unless a feature film resonates with the vast majority of the audience, or causes a social phenomenon, the box office is there.

"Thirty-three Days of Broken Love" has caused a social phenomenon, otherwise it can be much higher than Zhang Yimou's "Hawthorn Tree Love" box office.

"The God of Medicine" also resonated with the audience, and the difficulty of seeing a doctor has always been a social problem that is eager to be solved, which makes the audience empathize.

Hollywood's "Forrest Gump" of "The Shawshank Redemption" at the box office awards that year was the same, reflecting many social phenomena.

"Forrest Gump", as a main theme movie in the United States, won 350 million US dollars in the overseas film market in 1994, and this film has resonated with most people and their dreams.

There are also reasons for the times, this movie perfectly fits the background of the times in the 90s and the world, and can be said to be the most representative movie in the 90s.

What was needed most in the 90s was dreams, and what everyone was chasing was dreams.

Therefore, in the 21st century, "Thirty-three Days of Broken Love" became popular, "The Age of Naked Marriage" became popular, and "Snail House" was so popular that it was banned, all of which are social phenomena in line with the times.

Let "Thirty-three Days of Broken Love" try it 5 years ago, without a famous director, you will definitely not be able to make money.

I really thought that so many professional filmmakers were blind, one or two can lock their eyes, and it must be reasonable for most people to be blind, and they are not optimistic about this movie.

Large-scale special effects blockbusters don't need these, as long as the scene is big enough and the special effects are shocking enough, it will be successful.

The plot is a little better, and it is a classic.

With so many audiences entering the cinema, with the large-scale special effects and 3D effects of "Edge of Tomorrow", it is already destined to be successful.

The movie immediately began to check in the tickets, and Tang An and Tang Yan also mixed in the crowd and lined up to enter, anyway, no one could recognize the hat and scarf in the winter.

"I've been waiting for this movie for a year!"

"I don't know how the 3D effect is, I hope it's worth the ticket I queued up to buy in the early morning!"

"I came to buy tickets at half past six in the morning and sold out, this is still more than 800 scalper tickets, if the 3D effect is not good, I have to send a blade to Tang An." ”

"I also bought a ticket for 800, and there is more than a month of winter vacation, and there is less than 100 yuan left for living expenses, and it is not enough to eat steamed buns, if it is not good-looking, I ******!"

"It should be good, I heard that all screenings are arranged in the 3D hall, if you are not sure, how dare you do this. ”

"It's not bad to look at the poster and trailer, but I don't know if the 3D effect is realistic. ”

......

Tang An took the 3D eyes and walked in with Tang Yan, constantly listening to the audience before and after talking there.

Tang An is not worried about their worries and resentments, this movie will definitely satisfy them.