In business wars, in order to achieve the ultimate victory, many people do whatever it takes, even to carry out some ulterior secrets. Of course, although it is not glamorous, I have to admit that it is an extremely effective method. For example, if the war between the Tenglong Group and the Lin Group is an example, if Tenglong does not have some means to attract the public's attention, then it is only a matter of time before it loses.

Chen Yufeng was sitting leisurely in the computer chair at this time looking at today's newspaper, the headline of this issue of the newspaper is quite interesting, the content is roughly about the country's preparation to adjust the domestic housing prices, although it can't be reduced too much, but it is a good thing for those house slaves after all, although they can't afford to pay the mortgage!

Ye Kuan sat next to Chen Yufeng and said: "Recently, the housing prices in Shanghai are going to fall, which is really a strange thing, but it has risen sharply recently, and many people are discouraged." The state made a wise move, at least to prevent the explosion of the housing bubble. Otherwise, there may be a series of chain reactions. ”

Chen Yufeng drank the cappuccino and said: "This is not something we have to care about, and for real estate, it is not in the category of our Tenglong. In addition to the restaurant industry, we now have a place in the field of white goods, and we have to embark on the road of diversification. ”

"I know this, but at present, the Lin clan's offense is getting tighter and tighter, I didn't expect them to really only use subsidiaries to deal with us! Ye Kuan sneered.

Chen Yufeng put down the newspaper and said: "Lin Cang's arrogance just gave us an opportunity, if we don't accept the gift he gave, then we won't be kind, don't you say?"

Ye Kuan chuckled lightly and said: "Of course, now we can finally let go of our hands and feet, of course, the first thing is to improve the popularity of our Tenglong, after all, our influence is only limited to the Shanghai area, if we can attract people's attention, I am afraid that even in the north will be able to gain a firm foothold at that time." ”

"It's an exaggeration, but overall it's a good approach. In fact, it's easy to attract the public's attention, and it's easy to achieve as long as the hype is there. Chen Yufeng said.

Ye Kuan nodded and said: "Hype is indeed an effective and feasible method, and now that science and technology are developing with each passing day, the big stage of the Internet can provide us with many platforms." However, it is not enough to rely on the Internet alone, if we can get a few advertisements, so as to create a big momentum, we can completely enter the eyes of the people. ”

"Advertising?"

Chen Yufeng pondered for a while, and then said: "In terms of advertising, I will try my best to find a way, as for the Internet, you can carry out crazy publicity on major forums and other platforms, and then bombard yourself with major posts." In this way, it is impossible for people to avoid the dragon. ”

"It's very risky. Ye Kuan said.

Indeed, it is said in "Hype" that hype is a high-IQ and arduous sport. This is not a smooth road, every step is like walking on the abyss, like walking on thin ice. But once successful, the benefits are substantial. This is like gambling, if you win the bet, you may be rich, and if you lose the bet, you may have to become a beggar, the same reason. Chen Yufeng said.

Ye Kuan also agreed with Chen Yufeng's point of view, he thought for a while, and then asked, "Do you think we can cooperate with the Lin clan to obtain huge benefits, and finally stab them sideways and give them a blow?"

Chen Yufeng walked slowly to the window, looked at the high-rise buildings outside, and said, "Ye Kuan, do you know the zero-sum game?"

"Zero-sum game?" Ye Kuan was a little surprised, as a "Goldbach" in the financial world, of course he knew this, but he was a little surprised that Chen Yufeng suddenly proposed this.

Zero-sum game, also known as zero-sum game, is a concept of game theory as opposed to non-zero-sum game, which belongs to non-cooperative game. Refers to the parties involved in the game, under strict competition, the gain of one party must mean the loss of the other party, the sum of the gains and losses of the parties to the game is always "zero", and there is no possibility of cooperation between the two parties. To put it simply, it's like playing chess, when you capture the opponent's pieces, what you get is exactly what the opponent loses, and the whole game will not increase or decrease anything. Those so-called win-win situations cannot be possible here.

"The relationship between us and the Lin family is like this law, either you die or I die, as for the reason, I don't want to delve into it. Because of the relationship between the Lin family, I delayed too much time, and our two groups will eventually decide the winner. The domineering spirit on Chen Yufeng's body emerged, and the indisputability between his tones was undoubtedly overflowing.

Ye Kuan sighed, how could he not know this truth, but he had seen too many tragedies, this kind of commercial war was really more terrible than the war of hot weapons!

"In that case, let's go ahead and do it. ”

……

At this time, on the golf course, Dusty was playing golf. Golf, known as the "Four Noble Sports", is one of Dusty's favorite sports and is played almost every day.

When Dusty was complacent about playing an eagle ball, the mobile phone suddenly rang. Dusty Feiyang picked up the phone a little impatiently, but when he saw the number displayed, his face immediately showed a look of respect, pressed the listen button, and said, "Door master, what's the matter with me?"

"I hope you can help me connect with one or even several well-known TV stations in China, and I want to advertise our group in prime time. Chen Yufeng's voice came from the other end of the phone.

Why Chen Yufeng chose Dusty to do this is very simple, because Dusty Flying's father is the richest man in Shanghai, and he has a very high reputation in Shanghai and even in China, and it is not uncommon to know several famous people from TV stations.

Hearing Chen Yufeng's request, Dust Feiyang roughly guessed something, and said, "Please rest assured, you will see your group's advertisement broadcast on TV tomorrow night." ”

"Okay, just say this to you, I'll invite you to drink another day!" Chen Yufeng said with a smile.

"Hmph, I'm going to drain your private money then!" Dusty laughed wickedly.

"You kid!" Chen Yufeng couldn't cry or laugh, and then explained a few words to Dusty Feiyang, and hung up the phone.

Dusty put away his phone, then picked up the golf club, hit the golf ball into the sky hard, and muttered: "One hole, good luck." ”

"Plop!" the golf ball landed into the hole with an unerring crisp sound.

……

Man is a creature that likes to hunt for curiosities, and has a strong interest in those strange things, or when other people are doing something, they always like to come up and take a look, so as to satisfy their curiosity.

When the netizens woke up the next day and mechanically turned on the computers to surf the Internet, they suddenly found that the major forums were "occupied" by one advertisement after another, the content of which was all about the recent war with the Lin family, and the propaganda advertisements of the Tenglong Group, which was generally not optimistic! What is even more amazing is that the number of replies under each advertisement is amazing, and it can be said that this is like a bomb, which detonated the entire Internet overnight.

Many netizens have found that not only the Internet, but also the media are competing to report on this Tenglong Group, and the popularity is jaw-dropping.

Now even if you are a fool, you can see that this is a hype method of the Tenglong Group, many people are just joining in the fun, they are watching Tenglong perform there like clowns, because they think it is funny, so there is applause. In any case, they believe that even if it is hyped on the Internet, it will not change the current situation.

But they soon found out that they were wrong.

When night falls, people turn on the TV after dinner to find that almost all the famous TV stations are promoting advertisements about the Tamron Group. At this moment, the originally hot network immediately exploded again, and they all felt unbelievable about this phenomenon, how strong should the group behind the scenes be that can make major TV stations report?

At this moment, another blockbuster news came, the stock price of the Lin family, which was originally attacking the Tenglong Group, suddenly plummeted, exceeding the previous average, and many people became poor overnight!

For this reason, many people feel that the end of the world has come, and the major news has come one after another, which simply makes them breathless and almost suffocated! But the spearhead of all the news points in one direction -- the Tenglong Group.

……

At this time, in the office of Tenglong Group, Chen Yufeng just put down his mobile phone, looked at the upside-down scene on the Internet, and finally couldn't help muttering: "What a strange woman, it seems that we Tenglong owe you a favor, and I, Chen Yufeng, also owe you a favor!"