There's a reason why everyone is avoiding autumn and winter.

Following the successive fiascos of "Hercules" and "The Verge", there has been another bloody fiasco in North America, and the frequency of routs for three consecutive weeks is really unbearable.

"Demon Slayer", which invested $65 million, only earned 8 million on the opening weekend, and it didn't need to wait for subsequent screenings to announce a loss of more than 50 million.

The autumn and winter seasons are veritable graves for commercial blockbusters, and what the success of "gravity" can bring will undoubtedly be a subject that the entire industry needs to study, and art films led by "Drunken Country Ballads" are shining brightly, which is another subject waiting to be discussed.

Sony Classics felt the strong appeal from the market, so it further increased the number of screening venues for "Drunken Country Folk Songs", from 3,100 to 3,300, such a risky move once again made industry professionals break out in a cold sweat, as if they were watching a Sony classic roller coaster.

But that's Sony's classic, "go-big-or-go-home," and they've always done that for the way independent art films operate, and their open-and-close strategy has made their awards season fluctuate every year, and it's because of this that they've been in decline for the last two years.

The onlookers had a heart attack, and Sony Classic himself pinched a cold sweat.

This time, the Sony Classic gambled on success again.

Despite the addition of the theater again, the market performance of "Drunken Country Ballads" still stabilized the situation, and finally with a box office figure of 11,000 US dollars per museum, it earned 36 million in three days over the weekend, not only easily defeating a number of opponents and winning the championship, but also successfully pushed the cumulative box office of the film past the 100 million threshold, temporarily landing at 141 million.

Amazing! What other interjection can express the inner thoughts? Now this work is unswervingly attacking 200 million.

Wait a minute.

"What? 200 million?"

Even the veterans of the industry are already full of shock, if the "gravity" impact on North America is 700 million, everyone is shocked, then the "drunken country ballad" hit North America 200 million, then the shock degree is directly increased by a hundredfold! A hundred times! So that people in the industry can't help but begin to doubt life.

Although the general box office measurement standard in the North American market has now been raised to 200 million, many, many commercial films have not been able to hit the North American 200 million, and now "Drunken Country Ballad" has reached such a height, this is definitely a breakthrough that shakes the entire industry's ideas, even "classic cars" have not been able to accomplish such a feat!

How incredible a box office of 200 million is for an art film, you can make a simple horizontal comparison, taking the Oscar Best Picture nomination as an example.

Among the Oscar nominees for Best Picture after the millennium, the North American box office exceeded 200 million works, including the "Lord of the Rings" series, "Avatar", "Weakness", "Flying House", "Toy Story 3", "Inception" and so on, a total of eight.

Of these eight works, 2009's "Weakness" is the only independent art film.

In addition, the closest artwork to such a goal is "Lincoln" in 2012, which grossed 184 million in North America, and "Chicago" and "A Beautiful Mind" at the beginning of the century both had 170 million, but they still failed to break through the shackles of 200 million.

It is no exaggeration to say that the "weakness" is the only work since the beginning of the new century that has reached such a high level of 200 million in North America, but it is an independent artistic attribute. Strictly speaking, "Weakness" as a biopic film and its focus on North America's No. 1 sport, football, set the stage for box office success.

What's more, not even the high-profile awards season works have reached such heights, let alone the independent artworks that have been marginalized during the awards season.

Now, "Drunken Country Ballads" has such qualifications!

Of course, strictly speaking, "Drunken Country Ballad" is also foul, and the Coen brothers and Lan Li's partnership is destined to win above the starting line, but it is inconceivable that such a work can hit the threshold of 200 million in North America, and may even be completed, and it is not surprising that the entire industry is shocked and excited.

Two hundred million?

It doesn't take too many words, and it doesn't need more admiration, the box office numbers are the best proof of this, just need this one may be enough to make the entire North American market look at the "drunken country ballad" with admiration, and more importantly, treat Lanli-Hall differently From "gravity" to "drunken country ballad", is there anything else that Lanli can't accomplish?

Apparently not.

After that, "Drunken Country Ballads" easily achieved three consecutive box office titles in North America over the weekend, until the "Lego Movie" came to an end with a strong rise as a dark horse, and despite this, the movie's release cycle continued until May, with a full 22 weeks of release.

From the appalling during the screening to the full-scale outbreak during the screening, "Drunken Country Ballads" made a box office curve that all art films dream of, and finally the North American box office slowly moved over the 200 million threshold Sony Classic also re-expanded after the Oscars ended, just to hit 200 million, not only for the record, but also to look more festive on the books.

Two hundred and seven million dollars.

has really crossed the threshold of 200 million, this is the total box office of "Drunken Country Ballads" in North America, becoming the fourth work in Lan Li's career to break through 200 million at the box office!

Before you know it, the record was born! Compared with "gravity", "drunken country ballads" is an even more bizarre case.

In addition to the excellent quality of the work itself, the star-studded cast lineup, etc., Sony's classic distribution strategy still has reference research value, not only the screening curve, but also the selection of film festivals after Cannes, these additional factors have laid the foundation for the subsequent miracle.

It's unimaginable that 200 million in North America was born like this, which is too unexpected and too strong, but there is a sense of emptiness and nothingness, and the sense of reality is never solid.

But, that's not all.

Obviously, the market potential of this work in Europe is broader and deeper than that of North America, and it may not be able to create a box office miracle like North America, but the steady growth of art theaters is still worth looking forward to.

What's more, the names of the Coen brothers and Lanli are also unimpeded in Europe.

However, Sony Classics has focused all its energy on the North American awards season, and they need to turn decay into magic to be able to fight their way out, so the overseas distribution rights of "Drunken Country Ballads" are all transferred to local distributors in various countries and regions in a packaged situation, and the subsequent release schedule is also uneven.

Despite this, "Drunken Country Ballads" is still officially released in 29 countries and regions around the world, which is really rare for art films.

As expected, the best overseas box office for "Drunken Country Ballads" was in the UK, France and Germany, while the box office in Australia and New Zealand also delivered good results, but relatively speaking, the box office in South America was a bit unsuitable, and the ballad didn't work at all, not even the blue ceremony, and similarly, the Asian box office could only be said to be mediocre and lacked surprises.

The UK box office is 16 million.

The French box office is 13 million.

The German box office was eight million.

These are the three major box office warehouses at the overseas box office of "Drunken Country Folk Songs".

If compared with commercial films, it is naturally not comparable, not to mention comparable to the miracle performance of "gravity", even compared with the "drunken country ballads" themselves, it is far inferior to the explosive reaction in North America, but if compared with art films, such data can be called the top of the best, and it can definitely be called a phenomenal work of the year.

The main reason is that the box office market of European art films has been relatively stable, and audiences who like it are naturally willing to enter the cinema, and audiences who dare not be interested will not rashly follow suit, which has formed a huge gap with the North American market, so the box office data of art films has not appeared a rocket-like explosion curve.

In the end, "Drunken Country Ballad" earned $70 million at the overseas box office!

Such box office results also prove from the side that art films themselves objectively exist in the box office market, but how to distribute and operate, and how to attract audiences, is a science, the simplest and most crude is to invite Lan Li such an actor with strong appeal to lead, but in the world, Lan Li is only one; and a more effective way is to start with the distribution strategy, more adaptable to market orientation, but also more adaptable to contemporary changes.

In addition, "Drunken Country Ballads" focuses on the folk songs in Greenwich Village, which is a typical work with American cultural temperament, and to a certain extent, it has also affected the overseas box office.

But on the whole, what should be the distribution strategy of art films, this is a topic that the entire industry needs to study.

As for the "drunken country ballads"?

With a production cost of $11 million and a distribution cost of less than $4 million, after sweeping $270 million around the world, I just laughed and forgot about it!

Only a few people can notice that this is the best box office performance of the Coen brothers' career, even surpassing the Oscar nomination "Earth Thunder", and this work could not find a company willing to invest in the original time, even if it was guaranteed in the name of the Coen brothers.

Now, what pre-development manager can be sure that the next "drunken folk ballad" isn't lying in his mailbox?