With Lu Chuan's deliberate search for trouble to gain popularity, the battle of the summer file propaganda position officially began.

Nowadays, publicity is very important for a movie, and the publicity in the early stage can even directly determine the success or failure of the movie.

Both sides have invested 70 or 80 million in the publicity and distribution of "Interstellar" and "Tomb Robbery Notes".

The two movies spent 150 million yuan for publicity, which is truly pervasive, and every corner of life can hear and see the information related to these two movies.

Needless to say, some ordinary channels, in addition to common methods, online publicity also involves life service platforms, online shopping platforms, live broadcast platforms, local life service websites in various provinces and cities, and other aspects.

Offline, the delivery staff of Ele.me and Nuomi.com have movie posters posted on the outside of their boxes.

In addition to taxis and buses, the bodies of express tricycles that walk the streets are also covered with posters.

Indoor and outdoor digital display screens, advertising screens of landmark buildings in various provinces and cities, office buildings, shopping malls, all pervasive.

There are also a series of promotional activities, Weibo movie tickets and premieres, ticket draws for meet-and-greets across the country, and several actor fans lottery.

Ele.me and Nuomi.com will give movie vouchers for how much they consume, and movie vouchers will be given in major online shopping malls.

Anyway, all the ways that can be thought of have been used, and the other party is the same, the war on the propaganda position of "Interstellar" and "Tomb Robbery Notes" has begun, and the momentum is not lower than the big war between the Spring Festival file "Hong Kong" and "Journey to the West".

Even though the momentum is loud enough, daily publicity is still essential.

After running to the capital for two days, Tang An went south to the magic capital.

Before the release, the most important thing is to run a few big box offices, Tang An took a few actors to a few big cities, after all, big cities like Guangjing and Modu have a higher box office in a year than most provinces in the country.

And Liu Ye and Yang Mi are the two protagonists with another group of people.

On the way to the next audience meeting, secretary Zhou Li was reporting on the publicity of the two sides.

"Chairman, at present, "Tomb Robbery Notes" is still implementing a bundling marketing strategy on the Internet, and at least one-third of the other party's press releases will deliberately involve our "Interstellar" and "Wolf Warrior" ......"

is a very normal strategy, bundling marketing, tightly grasping the film with the highest topic, trying every means to get involved, and the topic naturally comes up, that is, it is popular

However, this time, "Tomb Robbery Notes" not only bundled "Interstellar", but also "Wolf Warrior".

It's just to elevate "Tomb Robbery Notes" by belittling "Wolf Warrior".

On the propaganda front, "Interstellar" undoubtedly has the upper hand at present, and no matter whose domestic movies it is, there is no way to steal the limelight from Tang An.

"Wolf Warrior" has also gained a lot of attention, but it has saved a little publicity money.

After listening to the propaganda report, Tang An began to close his eyes and prepare for the next audience meeting.

However, as soon as she closed her eyes, Zhou Li woke Tang An up again.

Chairman, Wu Jing responded positively to Lu Chuan, and his words were a little fierce. ”

"What did he say?"

Tang An took the computer curiously, Wu Jing is generally in a good temper, what's wrong.

glanced at the media reports, as well as the video of the on-site interview, and watched Wu Jing say those words.

Speaking so straight, Tang An smiled and instructed Zhou Li, "Give Mr. Zhu a call." ”

The phone was dialed, and Tang An asked Zhu Mo to look at it a little, pay attention to the relationship between Wu Jing and Lu Chuan, and the public relations were always ready to follow up.

Wu Jing's words will definitely be sprayed by some filmmakers, inevitably.

But it's not a bad thing, "Wolf Warrior" also needs a topic.

Originally, Wu Jing was asked by the host on a certain program about tough guys and feminine style, and he casually said, who is EXO? I don't know if it's a man or a woman.

As a result, it was besieged by EXO fans, and it was quite a big trouble.

Now that this file is missing, Wu Jing did not go to the Spring Festival Gala this year, and there is also a lack of topics, just to make up for it.

.......

Next, because of Wu Jing's words, the topic gradually shifted to "Tomb Robbery Notes" and "Wolf Warrior", and the popularity was not much less than that of "Interstellar".

Regarding Wu Jing's words, Lu Chuan will definitely fight back.

Not only him, but many directors, filmmakers, and some professional film critics who are good friends with him have written articles criticizing Wu Jing.

Basically, the film industry is becoming more and more bad now, and anyone can intervene or something.

In their mouths, cross-line filming = circle money, then Wu Jing is also circle money.

There are also a lot of people who speak for Wu Jing, and some viewers who are not interested in the main theme movie also think that Wu Jing's words are quite domineering.

......

Time passed day by day, and the Internet was also full of commotion.

However, after a week, the dispute between "Wolf Warrior" and "Tomb Robbery Notes" has become tired.

After all, the two movies are still early, no matter how noisy you are, you can't see the movie, it's a hammer.

"Interstellar", as the first movie in the summer file, is directed by Tang An, with the release of some trailers and the crew running around the country, it has once again dominated the screen.

Gorgeous and magnificent frozen stars, huge waves up to a kilometer, space wormholes... One short trailer after another was released, which whetted the appetite.

It's basically a few seconds, less than a tenth of what it was advertised.

Headstrong enough!

Other movies will cut the best parts into trailers and put them out to attract the audience as much as possible.

As a result, the vast majority of movies rely on trailers alone, and feature films are not as good as trailers.

But Tang An didn't do that, there was no screening, there was no advance screening, and there were very few previews.

It wasn't until the afternoon of July 10 that the premiere of "Interstellar" was held at the National Science and Technology Museum on Beichen East Road, Chaoyang District, and the film was the first time to meet the audience.

At half past three in the afternoon, two hours before the opening of the premiere, the outside of the science and technology museum was already crowded with fans and reporters.

It is no exaggeration to say that unless Cameron's new film is released, there is no film in China that can compare with Tang An's new film.

"After waiting for a year and a half, Tang An's new movie is finally out. ”

"Alas, there used to be one a year, now one and a half a year, maybe one in two or three years in the future. ”

"It's good to have one blockbuster of this kind a year and a half, Tang An is already very prolific, and no matter how fast it is, I really have to worry about the quality. ”

"Yes, but why don't you start yet, who wants to see these stars walk the red carpet, hurry up and start, I can't wait!"

"Watching the trailer on the computer is shocking enough, how spectacular it would be on a 29-meter-high screen!"

"In fact, what really shocked was the scene of the frozen star, the IMAX screen was full of radiation, and it was aerial photography, and the entire planet was unobstructed, all frozen, that was spectacular!"

......

It's still Wednesday, and it's past three o'clock in the afternoon, and almost all the people who can come to the premiere at this point are loyal movie fans and movie lovers.

was communicating in twos and threes, and even the actresses who were dressed unusually cool on the red carpet not far away were not very interested.

About an hour later, a black Mercedes S600 drove up, followed by a convoy of equally luxury cars.

Tang An got out of the first car, and the other actors also got out of the convoy.

"Tang An!"

"Tang An!!"

Fans who had been waiting for more than an hour erupted in the most violent cheers when Tang An stepped onto the red carpet.

Tang An led the actors slowly across the red carpet and came to the interview area to deal with reporters.

The reporters must mainly ask about the goals of the movie and the like, and by the way, "Tomb Robbery Notes" and "Wolf Warrior".

Tang An is also very modest to set the target at 1.5 billion.

entered the screening hall, almost all the invited guests arrived, and some little stars came to rub the heat.

Han Sanping also came, as well as Zhang Hongsen, director of the Film Bureau, several subordinates and CEOs of major companies around him.

Tang An walked forward quickly and greeted with a smile, "Sen Bureau, Han Dong, you two are also free to watch the movie." ”

"Yu Dong, Wang Dong, Mr. Ye, Mr. Zhang... Everyone's welcome. ”

Zhang Hongsen waved his hand and said, "I'm waiting for Tang Dong's movie to refresh the record again." ”

Han Sanping said with a smile, "Tang Dong shouted out the goal of 1.5 billion box office, and he really has to break the record once a year." ”

Next to him, Yu Dong echoed, "1.5 billion box office, we can't even think of this goal." ”

Tang An said modestly, "Hehe, Yu Dong is polite, you have to have a goal to be a man, no matter whether you can get it or not, only with a goal can you have a way forward." ”

"I don't dare to say how much the box office is, let's do our best, at least we can't let Hollywood movies overtake us. ”

Zhang Hongsen nodded, "Tang Dong is right, the mainland box office record should be created by our domestic filmmakers, but the sequel to "Avatar" in Hollywood is ready to start, and it is estimated that it will be released in a few years, which will be a big challenge at that time." ”

Wang Zhongjun said, "The most important thing about "Avatar" is a technical breakthrough, and this second part cannot break through on the basis of 3D. Besides, with Tang Dong here, Hollywood must not be allowed to dominate in China anymore. ”

"Wang Dong praised it, but if the sequel to "Avatar" is coming, if I have the chance, I would like to meet Cameron head-on. Tang An laughed.

After dealing with the bosses, at half past five in the afternoon, all the audience entered the venue, and the premiere ceremony began.

It's a little earlier than usual, but the movie is longer.

Tang An took the actors to the stage, and the host lineup was unprecedentedly strong, and the movie channel, Guangxian, Jiangsu, Zhejiang Satellite TV, and Tudou filmed a host from all over the country.

Talk about the original intention of creation, what difficulties there are, some technical breakthroughs in the film, and the performances of the actors.

It didn't last long, and it didn't do any shows.

There really wasn't that time, the film was 155 minutes long, starting at 6:45 and ending at 9:20.

The ceremony ended on time, and the Science and Technology Museum, the largest IMAX film screen in Asia, and also the best screen for screening "Interstellar" in Asia, slowly lit up, and the movie officially opened.