On the evening of April 23, Huayi held a premiere ceremony for the release of "The King of Kung Fu".

This is the premiere ceremony in the mainland, and North America was released last Friday, with a box office of 21 million yuan in 3 days, which is quite good among Chinese films over the years.

In order not to affect the release of "The King of Kung Fu", Wang Zhongjun discussed with Tang An and started filming tomorrow night.

Now that "The Shocking Demon Thieves" is in the limelight, at this juncture, "The King of Kung Fu" will be released, and it will inevitably be affected a little.

Tang An also agreed, he was not in a hurry for these two days, and after all, Hua Yi invested more than 100 million yuan in this film, all of which were borrowed from the bank.

The other two movies in April, "Three Kingdoms: Seeing the Dragon Unloading the Armor" have been released for more than 20 days, and the box office is tight at 68 million, and now they can only get a box office of 780,000 a day, and it is estimated that it is hopeless to break 70 million.

And Fa Ge starred, and the Sino-German-Australian tripartite joint venture "Children of Yellowstone" only got 13 million box office, which is a real loss-making blockbuster.

"Mr. Wang, how is the overseas copyright talk?"

In a tent in Chaoyang Park, Wang Zhongjun was accompanying several bigwigs in the circle, and Wang Zhonglei was accompanying Tang An.

"The King of Kung Fu" has only sold the rights in North America and Southeast Asia, and dozens of other countries around the world are still talking.

It's not that investors don't want to sell, with the combination of Cheng Long + Li Lian, there is no film that can't be sold.

It's just that Wang Zhongjun is full of confidence, and he dragged on until the box office in North America came out before he could sell it at a higher price.

"Don't hide it from Mr. Tang, the negotiations have been suspended, and I am ready to restart the negotiations at the Cannes Film Festival in May, and it is estimated that filmmakers around the world can offer a high price!"

Wang Zhonglei looked very happy, with a smile on his face.

Huayi has three major projects this year, "If You Are Honest, Do Not Disturb" is a comedy that Feng Xiaogang is good at, and Tang An's "Shocking Demon Thieves" basically does not have to worry about losses.

And this "King of Kung Fu", with an investment of 400 million, has become the only uncertainty.

However, the copyright in North America and Southeast Asia has recovered more than half of the cost, and the profit is already certain.

"The investment of 400 million yuan is much bigger than "Red Cliff", Wang Dong is really courageous!" Tang An sighed.

"Red Cliff" is 600 million yuan, but it is divided into two parts, and one is 300 million when it is dismantled, which is not as good as "The King of Kung Fu".

Although this film is a Sino-US joint venture, and Cheng Long and Li jointly set up a "J&J Film and Television Company" to buy shares with a salary of 8,000 yuan, in fact, Huayi, Huaguo Film Co-production Company and the United States only contributed 240 million, and Huayi only contributed more than 100 million.

It's not okay to let people become shareholders, this film must rely on the global box office appeal of the two of them.

Let Cheng Long go to Southeast Asia and have a commercial performance in various countries, and the distribution company over there will see that fans in their own country like Cheng Long so much, then the copyright will be easy to sell.

"My brother is much more courageous than me, like me, I can't do it, I'm not afraid of Mr. Tang's jokes, I'm not so bold. Wang Zhonglei is also honest, and he doesn't mind lowering himself at all.

"Mr. Wang is modest, everyone's position is different, the chairman is the decision-maker, we must be decisive and courageous, let's just do what we are told!" Tang An waved his hand and smiled.

Wang Zhonglei laughed, "Yes, yes." ”

"This film has made money, and the publicity cost of "Shocking Demon Thieves" Wang should not be stingy, there is no huge amount of publicity money, and if the summer file does not do well in the face of "Red Cliff", it will be a lose-lose. ”

"Mr. Tang, look at what you said, 50 million is not enough for 100 million, and if you smash it, you will also be stoned to death in "Red Cliff". Wang Zhonglei said generously and took out his brother's words.

"That's right, if you take money to smash it, you will also smash it, with Mr. Wang's words, I will let people mortgage all the houses when I turn around. Tang An said quite arrogantly.

None of the giants who can stand in the entertainment industry for 20 years is simple, they can start from scratch to make the company the top in the industry in any industry, and their helmsmen are not general, Wang Zhongjun and Yu Dong may not be much worse than the leaders in other industries.

Let's just say that this "King of Kung Fu", Wang Zhongjun is not just to make money.

In addition to overseas, Huayi began to distribute films involving Baodao and Xiangjiang for the first time.

In the past, the films would be handed over to local film companies for distribution, after all, people are local snakes, and Huayi has nothing to do with the theater chain over there.

However, this time, with Cheng Long and Li Lian, no one can stop the theater from screening this movie, no matter what small actions the film companies in the two places do, the theater chain will not pay attention to it.

After all, these two are enough to guarantee the box office, and other theaters also want to make money, in the face of absolute money, if the film companies in the two places want the theaters not to show this movie, unless they come up with a lot of cash, or reduce the box office share of the producer in the future.

But that's not possible!

However, Wang Zhongjun was not in a hurry to do it in one step, and co-released it with Yinghuang in Xiangjiang and Disney in Baodao.

With "The King of Kung Fu", it can be regarded as knocking on the door of the film markets of the two places, although it is only a crack, but this gap will get bigger and bigger, until Huayi has the ability to distribute films in Baodao and Xiangjiang alone.

What if you change yourself?

Tang An couldn't help but ask himself in his heart.

Without knowing the prospects of "The King of Kung Fu", investing in a 400 million-level movie may not necessarily have the courage.

That's right, it's such a big bad movie, every time you mention bad movies and loss lists, you will have its share.

In fact, people didn't lose a dime at all, but made a lot of money.

At a cost of 400 million, the full copyright in North America was sold for 25 million meters, and the full copyright in Southeast Asia was sold for 8 million meters.

Although it is much cheaper than "The City Full of Golden Armor", it is very good among the blockbusters of the past years.

"Full of Golden Armor" has sold for $30 million in North America and more than $10 million in Asia, plus the copyright in Europe, it has been able to recoup the cost.

The domestic box office of 290 million is a steady profit, otherwise the investor would dare to invest 360 million for a movie in 06?

In 10 years, there are not many movies that have reached this number of investments!

However, "The City Full of Golden Armor" still failed around the world, and Sony's $30 million cost was only exchanged for $6.56 million at the box office, and it was difficult to recoup the cost by relying on videotapes and other copyrights.

However, the lions made a lot of money by buying "The King of Kung Fu" for 25 million this year, and the box office in North America alone was 52 million, and they could return to their original costs with the box office.

The North American account sharing is different from the mainland, and the film company is stronger than the theater chain, because the theater chain has a large part of its revenue in popcorn, drinks and various peripheral toys in the theater.

Like the later "Star Wars 7", Disney's opening is 65%, or even 70% of the account.

The high proportion of account sharing of these super IPs is scary, and ordinary movies generally have a proportion of 40-55%, depending on the situation.

Because the North American box office share is a ladder, such as 70% in the first week, 60% in the second week, and slowly decreasing.

"The King of Kung Fu" has a box office of 52 million in North America, and most of the box office is concentrated in the first two weeks, almost 50% can be obtained, and the box office alone can pay off.

There are also videotapes, TV copyrights and others, in North America, the videotapes of costume action movies still sell well, especially the action movies of Cheng Long and Li Lian.

However, the North American box office is high, in fact, Wang Zhongjun is not necessarily happy, and sometimes he still thinks that he has lost money.