Chapter 889: Public Opinion Offensive
Hu Li, the owner of this report, used her own personal experience to tell about the unfair treatment she found and encountered when she interviewed this free clinic in Nandu.
Later in the article, Hu Li also deliberately interviewed several so-called "phenomenon audiences", all of whom also heard that the miracle doctor went to the family hospital of the medical and health system for free clinics but was turned away because of identity issues, and these so-called "patients" all confirmed Hu Li's report in the article, and expressed strong indignation at the Shen Group's behavior of deceiving the people to flatter and invite merit from their superiors under the banner of free clinics!
Due to the huge influence of Jinghua Weekly, this article quickly became a hot topic in society as soon as it was published.
Countless newspapers, websites, online platforms, WeChat public accounts, follow-up reports, and the number of reprinted comments have increased geometrically, quickly rolling up a wave of public opinion against the Shen Group, countless people have left messages on the online platform to scold the Shen Group for being a licking dog and a black-hearted enterprise, and even some angry young people began to call on personnel on the Internet to organize online condemnation of the Shen Group, and offline to smash the activities of the branches of the Shen Group.
"It seems that the offensive of the other party's public opinion is much more fierce than we expected. ”
Wu Xiongfei took the newspaper he had just bought and asked Qin Fan: "Isn't this a bit too fierce, the current public opinion is almost one-sided and scolds our Shen Group, and some people claim to boycott our medicine for the whole people, this feels like things are out of our control, and the trouble is a bit big......
"The media is all scolding us, so they didn't say that we were good?" Qin Fan asked with a smile.
"Yes, but the good ones we say are the local media in Southern Province and Southern Capital, and there is no way to compare with Jinghua Weekly in terms of influence and scope of influence. Wu Xiongfei shook the newspaper in his hand and said.
"It seems that the fire here is indeed bigger than we thought. Qin Fan nodded and said.
Then he looked at Li Qingcheng again and asked, "This first fire has been completely burned, how are you going to burn the second fire?"
"The second fire?" Li Qingcheng shook his head, "Since the first fire is strong enough, then the second fire will not burn, otherwise you will be burned by the fire, and you will really fall for the other party's group." ”
"What's the second step plan?" Wu Xiongfei asked.
"Extinguish the fire. "Powerful city.
"Extinguish the fire?" Wu Xiongfei was a little confused, "Do you think that even you think that the matter is a bit too big, and you have to find a way to save the scene quickly?"
"That's not why it's a big deal. Li Qingcheng shook his head and said, "First of all, we have to find out what rhythm these current media public opinion is taking us, they are very smart and tricky, using the excuse of our free clinic in the family hospital of the medical and health system this time, many ordinary people are completely opposed to us, especially the article of Jinghua Weekly, which directly hurt the self-esteem of the vast majority of the people, and provoked long-term dissatisfaction with the rich that has been suppressed in their hearts for a long time, and they will definitely not ......give up."
"But fortunately, we only set up the location of the free clinic in the family home of the medical and health care, and did not disclose it to the public, but only for the medical and health system employees, but no matter what, if the current trend of public opinion continues, the whole public opinion of Dadong has become a disagreement and conflict between the whole people and our Shen Group, then this problem is very serious, and at that time, it will be very difficult for us to gain the trust of more than a billion people. ”
"That's exactly what happened. Wu Xiongfei nodded and said: "However, now the public opinion on the Internet is very unfavorable to us, and it is almost condemned by the whole people, but if we choose to compromise at this time, although we have recovered our losses, we will also indirectly admit that the previous activities were held against the upper class, and we will fall into the hands of our opponents. ”
"How could we choose to compromise at this time...... Li Tingcheng chuckled, "When we decided to hold this free clinic from the beginning, its nature was for the whole people, but because the venue was not well coordinated, we could only hold it in the medical and health system where there are more contacts and easier communication, which is completely inconsistent with those people's reports, and the reason why things are like this is completely because the Shen Group is not famous enough in China and cannot coordinate the occasion, do you understand what it means?"
Wu Xiongfei was stunned, but when he thought about it, his eyes showed a look of sudden realization.
"We are not asking for resources, and the Shen Group will never take the initiative to reach out to other people to ask for resources, but wait for these people to deliver resources to us. Qin Fan said lightly: "The public relations department can draft a statement tonight to clarify the announcement that the free clinic cannot be coordinated, and the rest will be handed over to those merchants who want to make money." ”
"We first hyped up the group's free clinic activities into a hot spot, no matter how big the conflict it ultimately caused, we will transfer the conflict to the coordination of the venue, which is tantamount to giving many businesses a business opportunity to make money, and when the public relations department makes a statement, there will be many businesses with venue conditions to come to us to discuss cooperation...... In order to catch this news morning train, these businesses will not put forward any requirements and conditions with us, nor will they dare not cooperate with us because of the suppression of any forces, everything is carried out in private, how to carry out, how to carry out, how to cooperate with us in public opinion in the future, these people have no room for bargaining at all. ”
"Mr. Li is really a master of public relations, he moves his whole body, and all aspects are taken into account, which is really clever. Wu Xiongfei said with sincere admiration.
"In fact, the main thing is to use the strength of the opponent to beat the name of the Shen Group, otherwise with the strength of our Shen Group's public relations department, it is far from possible to create such a social topic that the whole people talk about overnight, this is called the curve to save the country, my master handed it to me. Li Qingcheng said with a smile.
"You still have a master?" Wu Xiongfei looked at her in surprise, and even Qin Fan was stunned for a moment.
"Jiang Yanzi?" Qin Fan said suspiciously.
Li Qingcheng nodded, "Yes." ”
"Sure enough, ......" Qin Fan laughed, Jiang Yanzi used to be the director of the group's public relations department when he worked in the Shen family, and many of the public relations department and the film and television department were inseparable in business, and he always felt that Li Chengcheng's plan was implemented this time and always felt a little familiar, and now he realized that there are more or less shadows of Jiang Yanzi in it.
Jiang Yanzi's name, Wu Xiongfei, naturally knew that the former director of the group's public relations department, now the head of the Jiang family, was also the closest person who once left Qin Fan, but because of many objective factors, the two of them were incapable of getting together. ,
"Now that we have a solution to the problem, let's go and celebrate the victory in advance. Wu Xiongfei stood up and invited.
The drunkard nodded immediately, "I agree." ”
The place of eating today was not chosen at Qin Fan's house, and their dinner in the past few days was settled in Qin Fan's villa in the Emerald Valley.
Instead, Wu Xiongfei drove them around the city, and finally stopped on the side of the road a few hundred meters away from the seafood barbecue street at the South Gate.
Wu Xiongfei took Qin Fan and Li Chengcheng out of the car and walked straight towards the inconspicuous door of a family at the intersection of Seafood Barbecue Street.
"This is our southern capital, but also the best place to eat hairy crabs in southern province, he has his own rice field in Yangcheng Lake, when the crab paste grows fat in autumn, it will be the first time to come out and send it here, limited supply, if the news is not well informed or contacted, but there is no food. ”
Wu Xiongfei smiled and pushed open the door and invited Qin Fan and Li Chengcheng to walk in first.
The front of this shop is not big, the decoration is very simple, like an ordinary house has been renovated, and when you walk into the store, it is the main hall, with an area of less than 30 square meters, and there are two wooden tables placed against the wall, and no one sits.
"Generally, the people who can find crabs here are regular customers, who place orders for the boss to deliver, or pick them up themselves, usually at home, and no one will come to the store to eat. Wu Xiongfei explained with a smile.
"Then why don't we take it home with us, and instead choose to eat it in the store?"
Li Chengcheng stretched out his hand to take the chair handed by Wu Xiongfei, sat on it with a tall figure, took out a lady's cigarette from his bag, lit one, and smoked it elegantly.
This image is very similar to some of the promotional posters that are now circulating on the Internet.
The elegant posture, noble dress, and the best beauties with all kinds of styles sit in a simple and indecent environment, with a strong visual contrast, which has attracted the attention of many screen names.
Qin Fan really wanted to take out his mobile phone to take a picture of this scene, the big red windbreaker and short skirt were so glamorous, compared to those third- and fourth-rate models on the Internet, just in terms of temperament, I don't know how much to crush.
"I'm bringing President Li and Mr. Qin to experience ordinary life, and it's always boring to eat at home, I like to eat outside, especially this kind of barbecue street, there are more people to eat, so there is an atmosphere." Wu Xiongfei laughed.
Then, he said to Li Tingcheng: "Sister Li, what kind of wine do you usually like to drink?"
"Wine?" Li Qicheng was an out-and-out drunkard, and said without thinking: "Islay whisky, or Henry IV Champagne, why, you won't tell me that this kind of wine is sold in this shop, right?"
Wu Xiongfei smiled dumbly, "You can buy the whole store with the land with just one bottle, forget it, today I recommend you the rice wine here, authentic Shaoxing cellar rice wine, drink it warm, with the fattest Yangcheng Lake hairy crab at this stage, I promise to subvert your taste buds, let you eat it once, and you will never forget it." ”
Speaking of this, Qin Fan sat on the side, looked at Li Tingcheng curiously and asked, "The Shen Group has many businesses, involving medicine, services, real estate, film and television, sports, and even cultural tourism, but why is there no catering line?"