Chapter Ninety-Four: Liang Feifei Buys Beef (Part II)

Anglas personally poured Liang Feifei a cup of tea, although it was Lipton's tea bag. But Anglas thinks that he is respecting traditional Chinese culture, isn't it?

"Mr. Liang, as you just said, your company's tradition is to buy Australian beef, and even you mentioned before that China's Inner Mongolia also produces high-quality beef, why did you come to the United States to find us?"

Anglas wanted to make the deal, but he still had to test the sincerity of the other party.

Liang Feifei blew on the surface of the tea water brewed in the Lipton black tea bag, and took a sip when the tea was not so hot. Then he said: "The reason is very simple, because in China, there is a recognition of Australian Wagyu, but it is not so high. ”

"In Guangdong and along the coast of Jiangsu and Zhejiang, especially in cities like Shanghai. Many high-end restaurants offer so-called Toyo Wagyu beef, Kobe beef, Toyo Kuroge and the like. Because of its geographical location, Toyo Wagyu beef has a high reputation and recognition in China. ”

"Many consumers are willing to pay 811 yuan for a teppanyaki or steak of Kobe beef. Liang Feifei pushed his gold-wire glasses and said helplessly.

Anglas narrowed his glasses, "Wait a minute, Mr. Liang." If I'm not mistaken, China completely bans the import of Oriental beef, right? Even the entry of U.S. beef into China was agreed to through an extremely long period of government mediation and negotiations. U.S. beef has been banned in China for 14 years. Oriental beef must have been banned from import in the first year of the 21st century, right?"

"Where did the Kobe beef you mentioned come from?" Anglas looked at Liang Feifei with some suspicion.

"God knows where it came from. Liang Feifei said with a slight mockery: "Maybe there is a Dongyang smuggling here." However, I believe that most of them are sold with Australian cattle, or simply with Inner Mongolian cattle and pretending to be Kobe cattle. Anyway, the best Inner Mongolian cattle only need to take care of the edges and corners when shaving the meat and remove the excess. ”

"Leaving only the necessary fat and snowflake patterns, it actually looks no different from Kobe beef. As long as the fat is rich to a certain extent, it will not make any difference in eating. ”

"But the price of Inner Mongolia cattle is very different from that of Kobe cattle. A first-class Kobe cattle can be sold for more than a million yuan, and a first-class Inner Mongolia cattle cannot even be sold for one-tenth of it. However, because there is no grading system and brand effect, the price of Inner Mongolia cattle cannot go up. ”

"But I think it's a conscientious business to use Inner Mongolia cattle and Australian cattle to deceive. After all, the quality of these two types of beef is still guaranteed. As for the smuggled Toyo beef, it may really be Kobe beef, but the quality is unknown. This smuggled meat has not been inspected by the inspection and quarantine departments between the two countries, and God knows what is wrong, or what disease there is. There is a huge risk associated with such privately slaughtered beef cattle. ”

"I don't believe that the Oriental people are moral exemplars, after all, they can also sell dolphin meat to their own people as whale meat. You know, dolphin meat is horribly high in mercury. Minamata disease, which is caused by excessive mercury, is the first in the East. It killed dozens of millions of people in the East and shocked the whole East in the seventies of the last century. ”

"Whether it's the fishermen, the merchants, the local officials. I know that dolphin meat is sold as whale meat, especially dolphin meat, which can cause Minamata disease, but don't they still do it? So if an Oriental herder secretly handles two Kobe cows with mad cow disease and sells them to China, I am not surprised at all, someone must be able to do it. After all, a Kobe cow is more than 1 million yuan! For any farm in the world, this cannot be regarded as a small loss. Anyway, there is no need for inspection and quarantine for smuggled meat, and there are still a large number of people in China who are eager to buy Kobe cattle. Liang Feifei looked completely disgusted with the East.

Liang's extraordinary eloquence attracted the attention of Anglas, who felt that this Chinese should not have much problem and should be sincere in business. And he also showed a lot of qualities as a Chinese businessman.

"As for Australian cattle, it's like I said before. It's not recognized enough, and the important point is to make the brand bad. Supermarkets in China's big cities now fill with frozen Australian and New Zealand beef. Its price is often only 15~25 yuan/500 grams. The price of beef produced in China is higher than that, so Australian cattle do too much at the low end, ruining its image at the high end. ”

"Inner Mongolia cattle are still an old problem, and there is no grading system in China. Chinese also do not think that China can produce high-end beef, especially the urban elite white-collar workers in the big cities of Beijing, Shanghai, Guangzhou and Shenzhen, most of whom are pursuing the life of a developed country. It was decided that everything in the developed countries was good. To tell a joke, Mercedes-Benz's SMART model is positioned as a scooter in the United States and Europe, and the positioning is similar to that of China's BYD F0. ”

"But BYD F0 can be bought in China for just over 30,000 yuan, but Mercedes-Benz's SMART costs more than 100,000 yuan. Although the driving experience is no different, SMART and BYD F0 are no different, and they may be worse. After all, BYD at least does not use plastic to make the fender of the car, and the connection method is still used to fix the plum screws used to fix the easel, which can be removed with just a five-dollar plum blossom driver. Only BYD is still made of steel, and also uses flux and riveting technology. ”

"And this thing that is positioned in Europe as a cheap car for low-income people, an old-fashioned scooter. In China, it has been touted as a symbol of the high-quality life of urban elite white-collar workers, and it sells well. And the customers of my steakhouse are mainly this group! People who can spend hundreds of thousands of dollars on SMART cars will also be willing to spend hundreds or thousands of dollars to eat the finest beef imported fresh and airlifted from American ranches!"

Liang Feifei said to Anglas so nakedly: "The ban on American cattle has just been lifted in China. The ones sold are still high-end goods. This is the time to build a brand. Anglas Ranch and I would have been the best choice. I have more than 300 steakhouses in Beijing, Shanghai, Guangzhou and Shenzhen, and I used to specialize in Australian cattle, and now I think the beef from Anras Ranch is a good fit to enhance the brand image. It's all good for you and me!"

"There is a saying in China that if you have money and don't make it, you are a bastard. Liang Feifei looked into Anglas's eyes and said, "So, Mr. Anglas, what do you think?"

Anglas had originally planned to expand the Chinese market, and this time Liang's extraordinary trip to the United States was a pillow for him when he was sleepy. Is there anything to consider and reject this?

In general, Anglas had no reason to reject Liang, and he needed a powerful Chinese businessman to help him develop a market in China. Even if Liang Feifei wanted to press the price of his beef, Anglas could endure it.

Because this is a long-term investment and plan, you can't fall out because of a small profit.

After the two generally negotiated the intention of cooperation, Liang Feifei put forward another request: "Mr. Anglas, I heard that your company can stand out from the crowd because you have found a few extraordinary breeding cattle, can you take me to see it?"

As he spoke, a smile appeared on the corner of Liang Feifei's mouth.