Net worth of more than 100 million?

It's not just the "Interstellar" crew, the rumors about the blue ceremony in the entire Hollywood industry are getting stronger and stronger, although this is the inevitable "there are many people who are popular", but what is going on? Things still need to be sorted out again, although the awards season is moving towards a high / tide step by step, it seems to concentrate all attention, but no one should forget: the new year has just arrived, and the time to say goodbye to the old and welcome the new has arrived.

2013 officially came to an end, and at the beginning of 2014, all kinds of inventories were released, and the year-end box office ranking is undoubtedly the absolute focus!

What's more, this year's film market can be described as turbulent, and it cannot be easily ignored inside and outside the industry, and the bustling discussion can't stop at all.

Since the birth of the concept of summer files, for the first time in the history of the North American film market, a work released in the autumn season has won the top of the year-end box office charts, and it is "gravity" that has achieved such a feat!

With an astonishing box office of 635 million, "Gravity" not only became the fourth work in film history to exceed 600 million at the North American box office, but also easily crowned the champion of the year.

It's not a summer or holiday file, but a fall premiere work, but an autumn work has become the top of the year-end box office charts? This has really changed the definition of schedule in the entire industry.

It's not just autumn!

Since the autumn files can break the shackles, does that mean that the winter and spring files may also brew more potential? This has completely changed the thinking mode of major film companies, from the distribution strategy to the schedule arrangement, they have broken the fixed framework of the schedule, showing a thriving scene-

"Fifty Shades of Grey" in the 2015 Valentine's Day schedule, and "The Martian" in the autumn schedule.

"Kung Fu Panda 3" and "Deadpool" in the winter of 2016, and "Captain Sully" in the fall file.

"Wolverine 3", "King Kong: Skull Island" and "Beauty and the Beast" in the spring of 2017, and "Blade Runner 2049", "Return of the Joker" and "Ace Agent 2: The Golden Circle" in the fall of 2017.

"Jumanji" in the winter of 2018, "Black Panther" and "Ready Player One" in the spring, and "Venom" in the autumn.

All of these works have similar characteristics: they have the potential of the box office that is highly promising, but they avoid the summer and holiday slots of strong competitors, and develop more potential in the winter, spring and autumn slots throughout the year, which has played a crucial role in the overall explosion of the entire box office market.

Except for "King Kong: Skull Island" and "Blade Runner 2049", which were unsatisfactory at the box office, and the word-of-mouth of "Venom" was far lower than expected, all other works achieved a win-win situation at the box office and word of mouth!

It all started with "gravity" breaking the blockade of the autumn stalls and creating miracles, and the powerful influence of the butterfly effect is now visible.

In other words, the box office success of "Gravity" has given the entire film industry the opportunity to revisit the schedule.

In the early eighties, the concept of summer files appeared for the first time, for the simple reason that the weather and time in summer are more suitable for going out, which makes the audience more willing to go to the theater to spend time, and it is the summer vacation, and students and family audiences have undoubtedly become the mainstream, which gradually formed the concept of "summer files".

But now, the concept of the four seasons has become more and more distinct, and at the same time, the direction of the market is quietly changing, thanks to the existence of the Internet, IMDB, Rotten Tomatoes, and theater scores are one reference data, and social network word-of-mouth led by Facebook and Twitter is another reference data, which makes the audience have more possibilities for movie choices -

There may also be box office avalanche works in the summer season, and other off-season schedules may still be a word-of-mouth dark horse. The core issue is no longer "how to get the audience out of the house", but "how to get the audience into the cinema", and the focus of distribution and publicity has quietly changed.

Gravity is the best example of this.

Warner Bros. was obviously a mistake in its promotional strategy, but relying on the excellent reputation of Cannes and the appeal of Blue Gifts, it ushered in a word-of-mouth frenzy after the premiere.

Laymen see the box office figures, while professionals within the industry see the patterns hidden behind the box office curve.

As a result, the rules of the entire industry began to change little by little.

Back to "gravity", even after the year-end box office rankings came out, people looked at the "gravity" 635 million North American box office again is still shocking, the powerful shock of the numbers has a devastating pressure, it is indeed necessary to look sideways, this achievement is also worthy of the year-end champion crown!

After that, "The Hunger Games 2", "Iron Man 3", and "Frozen" occupied the second to fourth places respectively, and it is worth mentioning that the North American box office of the top four works all exceeded 400 million, which was also an unprecedented first time, and further exploded the infinite potential of the entire market.

Faced with such a phenomenon, economists analyze it as follows:

During the Great Depression, there was a "lipstick effect". In the economic downturn, people still have a strong desire to consume, so they will turn to buy relatively cheap luxury goods, lipstick, as a "cheap non-essential thing", can play a comforting role for consumers, which also greatly stimulates lipstick sales.

Now, the "lipstick effect" has been transferred to the film market. Because in the United States, the price of movie tickets has always been stable between seven dollars and fifteen dollars, in other words, it is equivalent to seven yuan for domestic living expenses, which is undoubtedly a low consumption.

The "lipstick effect" doesn't have any seasons, and all year round. It is in this context that the success of "gravity" has further promoted the plans of major Hollywood film companies to break the shackles of schedules, and the progress of the wheel of history has never been completed by the power of one person, but the situation creates heroes - the glory of "gravity" is just a trigger.

In any case, the box office of the four movies broke through 400 million together, which is undoubtedly great news.

Furthermore, "Gravity" and "Frozen" are both dark horses, which burst out with amazing energy in unexpected situations, which really made the entire market look sideways.

Despicable Me 2, Superman: Man of Steel, Monsters University, The Hobbit 2, Fast & Thrill 6, and The Wizard of Wonderland occupy the remaining six spots in the top 10. "Despicable Me 2" is the only work to break 300 million.

Among them, the box office of "Superman: Man of Steel", "The Hobbit 2" and "Fast and Thrill/Love 6" are far lower than expected, all of which are stuck in the range of 200 million, which is seriously inconsistent with investment, expectations, publicity, etc., which is a big disappointment, especially the first two works, all of which belong to Warner Bros. - "The Hobbit 2" belongs to Warner Bros. New Line Pictures, which also puts Warner Bros. in more trouble, and Kevin Tsujihara is really under pressure.

The only thing to be thankful for is that these films are not only failed works, but behind them, there are even more regrettable and suffocating works - more than one!

No. 11, "Star Trek: Darkness Unbounded", North American box office 228 million.

No. 12, "World War Z", North American box office 200 million and 200 million.

No. 13, "Drunken Country Ballads", North American box office 200.7 million.

No. 14, "Thor 2", North American box office 194 million.

No. 15, "Crazy Primitives", North American box office 187 million.

The premise of the entire list is that there are thirteen works with a box office of more than 200 million in North America, and the overall performance of the market throughout the year is undoubtedly worth celebrating, which also creates a new high in the year-end total box office in North America, which means that there is more content worth tapping slowly in the box office market potential.

However, hidden behind the box office breakthrough, there are still many disappointing works.

"Star Trek: Dark" and "Thor 2" bore the brunt, with the former investing 190 million and the latter costing 170 million, but the box office figures of both works are far from meeting expectations.

The global box office of "Star Trek" is only 467 million, and if you add the cost of publicity, Paramount actually lost more than 40 million US dollars. Although Paramount can still break even by relying on the recycling of profits from the videotape rental market and the surrounding market, they need far more than "break even".

After that, Paramount directly replaced director JJ Abrams and asked him to take a back seat as a producer. The real reason behind this is not just because of the strong protest from die-hard fans.

The global box office of "Thor 2" is as high as 600 million US dollars, making Disney make a small profit, and more importantly, the Marvel Universe they built has finally taken shape, and the market appeal of comic book rights has been hot, which also means that Disney's entire plan has been successful, and the follow-up paving can be fully launched, so there is no need to worry about some losses at the North American box office.

Despite this, the North American box office of "Thor 2" is still complaining. Lost to "Gravity", people can also say that it was because the box office of the movie was against the sky, and lost to "Drunken Country Ballad", even Disney's face was a little unbearable, it is certain that from now on, the "Blue Rite Hall VS Chris Hemsworth" showdown has really not existed.

To put it simply, Chris Hemsworth is no longer qualified to be compared to Lan Li in the same position, and no one is interested.

At the beginning, Chris chose to "borrow" Lan Li's script and achieved his own career: he once told himself that the gap between them would get bigger and bigger in the future, and in the end the two would not be on the same level at all, so he didn't need to care about Lan Li at all, and Lan Li would not be his problem.

Now that his idea has become a reality, the gap between them is indeed getting wider and wider, completely on two levels, and they are indeed no longer each other's problems.

It's just a reversal of what he expected.