It took more than two hours for Luminous to finally write a complete advertising plan.

In fact, advertising creativity and the like are very simple, but Luminous has never done an advertising plan, and he wants to get a complete advertising plan while looking for professional templates on the Internet, and he has some professional knowledge, which took so long.

After all, this is his first project in Liuchi Yan Studio, and he has to be meticulous in all aspects to be convincing.

I don't know if the planning plan written by Luminous is good from a professional point of view, anyway, Luminous is quite satisfied.

"By the way, what's the name of the studio?

"Huh?" Liu Chiyan exclaimed, "Didn't I tell you?"

Luminous: "Did you tell me?"

Liu Chiyan said embarrassedly: "It seems... Not really. The name of the company registered in the studio is Youxian Entertainment. But in general, the studios registered by celebrity artists are directly called by the artist's name, such as our studio, which is generally called Liuchiyan Studio, and other artists are the same, they are all so-and-so studios, and they rarely know the real company name. ”

There is a fairy spirit, this name ...... It's not that the name is weird.,It's just that when you hear this name.,Instantly remembered a very famous website in the dream world.,It's called demonic.,But people's websites are animated.。

Luminous nodded and said, "Then do you want to use the company's registered name to have fairy entertainment or use Liuchi Smoke Studio in the advertisement?"

Liu Chiyan thought for a while and said: "Use the fairy spirit! This advertisement is to give the studio a reputation, not to advertise myself, and my popularity is already high enough, now to run the studio, I have to make the studio famous." ”

Luminous nodded: "Cheng, then use the fairy spirit, maybe you don't need your name but can ask for shackles, and in the future, when the studio becomes bigger and stronger, others will not say that it is all because of your fan effect." ”

Liu Chiyan smiled mischievously: "Maybe I won't have to be a star in the future, and I can be a beautiful president quietly." ”

Glow-in-the-dark chuckles.

Holding the printed and bound plan, Yeguang found the director Yan Shan, and it happened that the assistant director Xia Hai was also there.

For the names of these two directors, one and one pair, Yeguang is powerless to complain, and he snickered eight hundred times in his heart, it is normal for these two names to be separated anywhere, but they meet together, and they are still in a unit, and they are especially two inseparable directors, which is embarrassing, this stalk Yeguang can laugh for a year!

"Yindao, Xiadao, are all here. Luminous greeted and handed over the advertising plan, "I've done all the advertising planning, you can take a look." ”

"Yo, Night Advisor. Xia Hai greeted Luminous, and then took the plan, "It's done so quickly, okay, I'll take a look." ”

Xia Hai looked at it while speaking, the content of the plan book was not much, just two pieces of A4 paper, Xia Hai looked at it casually, and then the more he looked at it, the more surprised he became, the more he looked at it, the more carefully he read, and it took him a long time to read the entire plan book.

"Lao Shang, take a look. Xia Hai handed the plan to Yanshan.

Yan Shan just saw Xia Hai's reaction, and was also very curious about the content of the planning book, could it be that the writing was too bad?

After taking the planning book, Yan Shan looked at it, and then his expression became exciting, and after a while, Yan Shan was relieved to plan the book, and looked at the night light in surprise, "Night consultant, you wrote this?"

Yeguang nodded in affirmation, and said with a smile: "Director Yin, you can call me Xiaoye, I'm young, it's more comfortable to listen to Xiaoye." ”

Yan Shan and Xia Hai glanced at each other, and Yan Shan said, "That's okay, then I'll call you Xiao Ye." There are not many people in the studio, most of the private relationships are very good, and the usual names are casual, seeing that there is no shelf in the nightlight, Yan Shan also agreed to him, "Xiaoye, to be honest, your advertising creativity is really good, but if this is an advertising plan, then this advertising plan must be a failure." ”

Luminous for a moment, failed? How is it possible? We all look for the template on the Internet and do it well.

Without waiting for Yeguang to ask, Yan Shan continued: "Because your planning plan is not like advertising planning at all, although there are some advertising jargon in it, and it is also a template for advertising planning, but in my opinion, this is more like a script." ”

Xia Hai interrupted him: "It's not right to say that the script is wrong, it's more like a scene reproduction." ”

Yan Shan nodded: "That's right, the scene is reproduced, as if it has been shot with the lens, every picture is clearly written, and even how every character is acted and how to shoot is clearly written." ”

The night light is a little embarrassing, isn't it just a scene reproduction, where does he know what advertising creativity, advertising planning or something, can make this plan, it is completely based on an excellent advertisement in the dream world according to the gourd painting scoop written. In the dream world, what people shoot is the finished product, and what he remembers is of course the finished product, so this can be written like this, but some details that need to be changed have been changed.

"Director Yin, Director Xia, I'm a layman, I just write nonsense, and if I don't write well, you will criticize and correct. Luminous touched his nose and said modestly.

Yan Shan laughed and said: "What else do we guide, your creativity is so good, and how to shoot each shot is clearly written, you don't need me and Lao Xia, you can just take a machine to shoot." ”

When Yeguang heard it, he was happy, "That's not good, there is a specialization in the art industry, and professional things still have to be done by professional people, Director Yin, and Director Xia, you can't shoot this advertisement without it." ”

Of course, it's not that he doesn't really don't shoot, it's just a joke and a compliment, "Some equipment is still being installed and debugged today, and some will be shipped in the afternoon, and it is estimated that it will be tomorrow if you want to shoot." ”

Luminous nodded, "Okay, no problem, then shoot tomorrow." ”

Xia Hai: "Do the actors really let our employees come?"

Luminous: "Well, this is a commercial film to promote our company, and as far as I can see my advertising creativity, it is most suitable to use the company's employees, and the company's current employees, one counts as one, and they all have to leave the country!"

Yan Shan smiled: "Yes! Speak for yourself, how can you find someone outside to shoot!"

Xia Hai: "Mr. Liu also left the country? Didn't you say that this advertisement is going to get rid of her aura?"

Yeguang thought for a while and said, "Also go abroad!" She is the boss, the company is hers, and all the employees are involved, how can she be missing, but just give a shot, as long as she is not the starring role, it will not affect the whole of the advertisement, and outsiders will not put the advertisement on her. ”

Lao Xia and I are researching and researching to see how to arrange the personnel and how to shoot appropriately. ”

Luminous nodded: "Okay, that's a blessing for you." ”

The advertising shoot is finalized, and the shooting will start tomorrow!

Yeguang chatted with the two directors of Yishan Xia Hai for a while, and left without anything, and Xia Hai continued to study how to shoot.

Back in the office, because there was nothing to do, Liu Chiyan was bored playing mobile games.

"Let's go. Luminous said.

Liu Chiyan played the game without looking at him, "Where are you going?"

Luminous: "Didn't you say you were going to the department store to buy something? ”

Liu Chiyan looked up at him in surprise, "Really?" As soon as he looked up, the game made a mistake, "Ahhh......h

Luminous smiled, "That's good, let's go." Come back and I'll help you clear the level. ”

Liu Chiyan closed the game, and Ma Li put the bag on his back, "Help me clear the customs at night." ”

Luminous smiled evilly and said, "We don't play this at night, and we play a more fun game between men and women at night." ”

Liu Chiyan understood, and said, "Hooligans." ”