Can shooting commercials make celebrities soar?

Almost everyone thinks no.

However, Ye Feng felt that he could!

And he did!

First of all, he made a statement of gold endorsements, which made Ye Feng an instant hit in the advertising industry! Then major companies came one after another, begging grandpa to tell grandma that they wanted to cooperate with Ye Feng.

All of this is so logical, now Ning Ning is almost the star with the most endorsement products in the entertainment industry! Now you can see Ning Ning everywhere, not to mention anything else, these exposures alone are enough to make people advance to the third line or even the second line of songs! However, this is far from enough for the current Ning Ning!

Because Ning Ning is now the second in the music world, although these popularity is exaggerated, it is not enough for Ning Ning to reach the top! Even, it is not enough for her to surpass Wan Ming, who has fallen. However, Ye Feng is not in a hurry, because this is just foreshadowing. So many advertisements have been cast, and now these traffic have not really turned into condensing popularity, which still needs an opportunity.

An opportunity to turn exposure into traffic and traffic into popularity!

And this opportunity really came.

……

This morning.

A piece of news caught the attention of many.

The People's Daily published an article on the front page of the day, which used the most fierce and sharp language to criticize the shortcomings in the public service advertisements broadcast by various David TV nowadays, such as the real lungs that appear in the smoking cessation advertisements cause discomfort to the audience, and some public service advertisements are shoddy, coping, and have no nutrition, etc., it can be said that this article accurately points out the many problems existing in the public service advertisements produced by each David TV today. And in response to these problems, this article in the People's Daily was named and angrily condemned, such as CCTV, Haicheng Satellite TV, Mango Satellite TV and other well-known TV stations, all of which were criticized.

In less than an hour after the publication of this article, the national cultural department directly and directly issued new regulations on public service advertisements, directly issued a document to make clear requirements for public service advertisements, the new regulations pointed out that public service advertisements as an important carrier of social and humanistic publicity and education, must be given sufficient attention, requiring major television stations to strictly control their public service advertisements and produce high-level, high-quality, high-connotation contemporary excellent public welfare works.

In fact, the People's Daily's criticism by name is not a big deal, and at most it will be rectified, but as soon as these new regulations are introduced, it will not be a matter of rectification and reform! This means that public service advertisements must be taken seriously on everyone's desktop! In particular, CCTV, Haicheng Satellite TV, Jiangsu and Zhejiang Satellite TV, and Mango Satellite TV, which have quite high ratings, have been clearly pointed out by the higher-level departments that they need to take the lead and set an example!

CCTV's public service announcement for smoking cessation was directly banned!

Haicheng Satellite TV's love public service advertising project was directly cut!

Mango TV's environmental public service advertisements were also directly stopped!

Whether it has already been broadcast, has been on the air for a long time, or is still in production, as long as it does not conform to the core values of contemporary socialism and does not meet the needs of the spiritual civilization of the broadest masses of the people in contemporary times, it will be cut!

This time, the above is ruthlessly trying to deal with the advertising market in the field of public cultural propaganda! The purpose is also quite obvious, that is, to demand that the major television stations earnestly improve the quality of their public service advertisements!

This sudden new regulation not only made the major TV stations confused, but even netizens were quite puzzled.

"What's going on?"

"Why is it so strict all of a sudden?"

"Is this a preparation for the reorganization of the advertising market, or is it something else?"

"Looking at the bright side, this means that it is necessary to rectify the public service advertisements. ”

"No, why? What is this good rectification of public service announcements?"

"Didn't you read the People's Daily article? ”

"What did you say?"

"The article says that the current PSAs are too rubbish, well, that's pretty much what it means. ”

"I'm really convinced, people's public service advertisements are produced at the expense of the major TV stations, and it's not for profit, it's good to have them, and the requirements are so high?

"The article was unsigned, and it is not known who wrote it. ”

"I guess it's the handwriting of an expert who can only talk on paper. ”

"But seriously, some of the PSAs out there are some problems right now. If nothing else, let's just say that CCTV's smoking cessation advertisement, the whole person's lungs come out, it's black and scary, isn't it? Every time I see this advertisement, my son is so frightened that he turns his head over. ”

"Yes, there are only a few things that these public service announcements are turning over and over now, and I have long been tired of watching them, and they are boring. ”

"Either tell you that smoking is bad for your health, or that everyone has a responsibility to protect the environment...... I've been watching these things for years, and it's not interesting at all. ”

"That article makes sense. ”

"Well, I guess that's enough for those TV stations. Public welfare,It's a more important task of the TV station.,If you can't finish it, it seems that you'll have to pay a fine.,And seeing that the above is still paying so much attention this time.,You definitely can't just deal with it.。 ”

……

The other side.

CCTV Building.

In the conference room, several CCTV leaders were there.

"What should I do?"

"Why is there such a new rule all of a sudden?"

"I didn't hear the wind before!"

"It's weird!"

"Has any of the bastards who published articles in the People's Daily found it?"

"I don't know who it is, the People's Daily doesn't say whether it's alive or dead. “

Everyone was talking nonsense, and all of them didn't look very good-looking, and they gritted their teeth with hatred for that author! You said that our public service advertisements are not good? No, your uncle! What do you still want to shoot an advertisement? Do you think it is okay to make a blockbuster? Your uncle! You can do it, you can come! You really don't have a backache when you stand and talk!

A deputy director who presided over the meeting said with a calm face: "Now is not the time to talk about this, the above has asked for three days! Give us three days, and we must come up with a satisfactory work!"

One of the directors asked, "What if you can't get two?"

The deputy director said angrily: "If you can't take it out, get out! If you can't take it out, there is no such possibility! If you take it out, you have to take it, and if you can't take it out, you have to take it!" It seems that the pressure on this deputy director is not small.

"Then how do we take it?" another director said: "That's what the public service advertisement is, we shoot it like that, besides, how long has it been for our quit smoking advertisement? ”

"What a fart!" the deputy director said angrily: "Hurry up and find a way to study the new advertisement!"

"How could this be new?"

"Smoking cessation advertisements are like that, listing data, harm, what else can I do?"

"I can't really think of it. ”

"Really, I think we're pretty good with ads. ”

A group of people said that they thought the previous advertisement was very good.

This makes the deputy director angry!

What the hell do you guys think it's a piece of?

The point is that the people above think it's not good!

Okay, he can see that this group of guys can't come up with any constructive suggestions.

However, at this moment, a small leader sitting at the back said: "Director, I think we can ask someone to do it." ”

"Someone?" the deputy director was stunned, "Who are you please?"

"Ye Feng, Professor Ye. ”