Chapter 250: Crisis PR!
"Why are there only six of us?"
The chairman of Lotte Pharmaceutical, Liu Tianle, also raised his eyebrows and said in a calm tone.
"That's right. ”
Commander Zuo opened his mouth and said, "It happens to be the six of us, and from this point of view, this kid is very targeted." ”
Hear the words.
The bosses of the other five companies all nodded secretly.
Then.
Except for these six, the bosses of the rest of the companies, after making sure that Fang Qiu would not continue to break the news, all returned to their rooms to sleep with peace of mind.
In the reception hall, only six people were left, led by Commander Zuo.
"How did this kid know?"
After everyone else left, Commander Zuo squinted his face and opened his mouth to ask.
The other five shook their heads.
"What we did was very secretive, we just sent someone to contact us, and we didn't leak our company's information at all, how did this kid know?"
Ma Guoyong was also puzzled.
"First he was unhurried in the face of black material, and then he openly scolded his own black material on Weibo, and even left his mobile phone number, and then when the situation was at its most serious, he also appeared on the news network. ”
"If you look at all these things, this kid's background is not small. ”
Commander Zuo analyzed.
The others nodded in unison.
Before, they didn't pay too much attention to it, and when they heard that Fang Qiu was on the news network, they also thought that they were just riding a ride on the country's plan to develop traditional Chinese medicine, but now that they think about it carefully, the news network does not allow anyone with black material to go up, this Fang Qiu can be on the news network when the black material is on fire, and this background has to be doubted!
But.
No matter how strong the background is, what can it be?
Now in this matter, they are indeed at a disadvantage, and they don't even have a chance to fight back, and the only way is to resist.
But.
They will never forget this hatred.
After this matter is over, no matter what, they will definitely teach Fang Qiu a lesson, a bloody lesson, to let Fang Qiu know that not everyone can afford to provoke him!
That same evening.
The subordinates of the six companies called the bosses of the six companies one after another.
It's all about asking for opinions, what to do next.
The six of them looked at each other as they answered the phone.
Ma Guoyong was the first to speak.
said: "Now let's start doing crisis public relations on the right path, the only way now is to learn from geckos and survive with broken tails!"
Hear the words.
The chairmen of the other companies also nodded.
"First, since it is a crisis public relations, things have developed to this extent, no matter what, we must have a correct attitude, first of all, we must thank Fang Qiu, in order to tell the world that we do not know our mistakes, and after knowing it, we will definitely correct it immediately, and give everyone the appearance of a good student. ”
"Second, regardless of the outcome, in the shortest possible time, an announcement will be issued to recall medicines nationwide. ”
"Third, for those who have bought our company's medicines, as long as there are invoices and receipts, they will be refunded and compensated twice. ”
"Fourth, strictly investigate relevant issues, and strictly follow legal procedures, and accept all punishments!"
Ma Guoyong finished explaining and hung up the phone.
Then.
The other four companies have followed suit.
Results.
After the five companies finished speaking, Commander Zuo, who had a green face and a very ugly face, suddenly opened his mouth and asked, "What do you mean by this?"
"Crisis PR. ”
Ma Guoyong said.
"Yes, Commander Zuo, we can only go this step now. ”
Liu Tianle said.
"Humph!"
Commander Zuo's face turned cold, and he said: "You did this, what about our company, but the public relations team under my command even sent out a lawyer's letter, and the relevant issues have been denied in the lawyer's letter.
"Commander Zuo, this is already the only way. ”
Ma Guoyong shook his head and smiled, and said: "No way, who let this Fangqiu find the first one, it is your Siqi Pharmaceutical, to solve this matter, you Siqi Pharmaceutical can only pay more than us, such as firing some heads of public relations departments, and some relevant responsible persons, etc." ”
As soon as these words came out.
The chairmen of the other four companies all nodded and smiled.
And this side.
Looking at the sinister smiles on the faces of these five people, Commander Zuo's face became even more ugly.
Apparently.
They Siqi Pharmaceutical, in this time, have completely taken the lead and given the other five companies a thunderbolt in vain.
"That's all there is to it. ”
Commander Zuo stood up, looked much older, glanced at the chairmen of the five major companies, and then turned around and went back to his room.
Subsequently.
The chairmen of the six major companies all went back to their rooms, and then called their subordinates one after another to explain the solution, and repeatedly told them that in any case, they must do these things perfectly before the market opened at nine o'clock, so as to recover their company's losses as much as possible.
Jiangjing University of Traditional Chinese Medicine, She.
After sending out all the reservations, Fang Qiu directly closed his phone and fell asleep.
The only thing he has to do now is to wait quietly to see the reactions of the six major listed companies, and also to see the reactions of the entire Chinese patent medicine merchants.
Unlike Fangqiu.
Netizens who were lifted by these big revelations couldn't sleep at all.
I like to play Weibo, and I keep scrolling through Weibo and participating in comments.
If you like to play the sticker, you can also post it in the sticker, and invite all the gods to come and discuss it together.
However.
Just when everyone was talking about it.
In the post bar, a very eye-catching post suddenly appeared.
"About Fangqiu's revelations, about the prediction of crisis public relations of the six major listed companies. ”
As soon as this post appeared.
It immediately attracted the attention of countless people.
Open the post and take a look.
Saw.
In the post, the public relations forecasts of the six major companies were described in detail.
"Crisis PR Forecast. ”
"First, the six major companies will definitely admit their mistakes and tell the public that their company has always been committed to contributing to the pharmaceutical industry, this time it is the negligence of a certain department or a certain person in the company, and thank Fang Qiu for his correction. ”
"Second, after admitting their mistakes, the six major companies will definitely release a recall of problematic drugs and even compensate consumers for their work!"
"Third, in order to prove the integrity of their companies, the six major companies will definitely take actions such as strictly investigating and dealing with those responsible to show their determination. ”
"Fourth, there will definitely be marketing accounts that take this opportunity to launch articles praising the merits of the six major companies, helping the six major companies to come out of this incident from the side, so as not to cause disgust, there will definitely be words of praise and thanks to Fang Qiu in these articles. ”
Fifth, in addition to the above points, the Big Six companies may even invite Fang Qiu to visit the pharmaceutical factory, and may even invite Fang Qiu as an honorary employee, quality inspector, or even an honorary manager of the production department and other meaningless positions. ”
"The above are all the predictions for this time, waiting for the six major companies to carry out crisis public relations!"
This concludes the post.
Many people after seeing this post.
have left messages.
"The landlord is amazing, can you come up with this kind of prediction?"
"It seems that this prediction post is quite reliable, just wait for the prediction results. ”
"If these six companies really do what the landlord said, they should be able to reduce the malice of most people towards them. ”
"If you think about it, this is probably the best PR approach. ”
It's not just stickers.
With the popularity of this post, someone soon transferred the post to Weibo.
Time.
Many netizens on Weibo also participated in the discussion of this post.
Over there.
The employees of the six major companies were busy preparing crisis PR materials and articles, and no one was too busy to read the forecast, everything was carried out quickly according to the boss's requirements.
Early the next morning.
Eight o'clock sharp.
The six companies, sure enough, in the expectation of netizens who waited all night, released statements one after another.
A letter of apology for the drug in question
Dear Consumers,
First of all, I would like to express my deep apologies to all consumers of our company and people from all walks of life for the problem of excessive pesticide residues, heavy metals, sulfur dioxide and other harmful substances in the first drug.
Because of the large growth rate of sales, there is a lot of pressure on the production capacity of our Siqi Pharmaceutical Group, and it is under this pressure that our production department has made irreparable mistakes in the production of drugs, and we apologize again for the errors of these batches of drugs, as well as the impact and inconvenience caused to consumers and people from all walks of life.
The occurrence of this incident not only makes us feel ashamed of the company, but more importantly, it makes us feel deeply sorry for the trust of consumers in us, and we are ashamed of the love of consumers, which disappoints people from all walks of life.
Sorry, please accept our sincere apologies to you.
At the same time, on behalf of the company, I would like to express my sincere gratitude to Fang Qiu for correcting our mistakes.
Thank you, Fang Qiu, for correcting my mistakes.
We believe that under the guidance of Fang Qiu, Chinese medicine will inevitably embark on a brilliant road, and we also hope to follow behind Fang Qiu, always strictly demand ourselves, and always strictly control the production and testing of drugs, so as to provide better and healthier medicines for patients across the country and even the world.
Thanks again Fang Qiu!
Furthermore.
We have also seen the bad impact of this incident, and the board of directors of the company has discussed and decided that all consumers who purchase the company's drugs will be recalled at the original price, and with sincere apologies, we will compensate consumers twice as much.
Finally, our company will make every effort to investigate the cause of this incident and give the punishment of dismissal to those responsible for the main mistakes.
Siqi Pharmaceutical Co., Ltd.
x year, month and day. ”
The first apology letter was issued by Siqi Pharmaceutical.
Subsequently.
Five other companies have issued similar types of apologies.
After the publication of these apology letters, a large number of water armies began to pour into the Weibo of various companies.
"Just know what you're wrong. ”
"Isn't it over if you admit your mistakes early?"
"If you make a mistake, you must be punished, this is the style of a listed company!"
"The attitude of admitting mistakes is sincere, and they are willing to make corresponding compensation, and the high-ranking listed companies are also very humane. ”