Zhou Heng wants to promote the words of the village, but there is no very good way to do so.

You must know that from the advent of a product to its popularity, publicity is an extremely important part. The success of publicity is directly related to the success or failure of a product or project.

This is not an exaggeration at all.

A few years ago, some brainwashing advertisements sold some products that were not of great actual value to become popular, and correspondingly, there were countless projects that became dead projects because of poor publicity.

Propaganda is not an easy task.

Of course, if you want to keep it simple, you have to spend money!

Why can that kind of brainwashing advertisement achieve large-scale success? It is not by throwing a lot of money directly on CCTV and broadcasting it on a large area and at a high frequency!

It's definitely easier to do things if you have money, isn't it that you don't have money?

I don't want to pay money, but I also want to promote the good effect, so I can't think too much about such a beautiful thing.

Now, Zhou Heng can only look at the publicity role of Internet celebrity V, and see if the expenditure will be proportional to the harvest.

But in this regard, he doesn't have any acquaintances, and the only one who is familiar with him is Jiang Xiaoxuan.

After swimming, Zhou Heng went back and opened Jiang Xiaoxuan's homepage.

I haven't seen her for so many days, but she has updated a few more issues, and she is really a diligent Internet celebrity anchor.

Earlier, the last time I came to them, I took a short video of "women's clothing" for kittens, which attracted a fan scream as usual.

Looking at the others, there is a video of the beautiful scenery of the seaside, and she took it very well.

The seaside is not the usual sand, but the kind of pebbles, colorful, candy-like colors, and I don't know if it's really like that, or if she used a filter.

All in all, it looks very good.

The waves are lapping wave after wave, the water recedes and rises, the sky is blue, the white clouds are drifting, the sun is dazzling, accompanied by the occasional birdsong, it is a very quiet and comfortable place.

Moreover, such a beautiful place, it is miraculously crowded with no people, and it must be an unpopular place.

That girl really knows how to play.

Below the short video, a bunch of people asked, young lady, where is the address!

Jiang Xiaoxuan simply replied with the name of a province, without saying the detailed address.

She doesn't want to become an advertising anchor, she just shares her life.

It seems that she also has a very rich itinerary.

In another short video, the number of replies is the largest, and Zhou Heng also clicked into it.

After taking a look, I was immediately happy, isn't this Boss Jiang's private restaurant? He has also taken customers to that room to eat before, and the environment there is very quiet.

On the table in the video, there is a classical Ding, which is the chicken soup that Zhou Heng tasted last time, which was personally chef by Boss Jiang.

The stew is steaming, and you can smell the fragrance through the video.

Last time, there were a few gold medal food critics who commented together.

At that time, Zhou Heng just said yes, but he didn't say why, but the food critics were the leader.

Speaking of which, it's been a few days, and the stewed chicken soup should have been on the market for a long time, and it has received a great response.

After all, it's a really delicious stew, and it's so nutritious and good-looking that it's so perfect that there are no points to be deducted.

In addition, Boss Jiang can also invite several gold medal food critics to support him, so there must be no shortage of publicity expenses.

A good product, with good publicity, is there any need to be skeptical?

No, Jiang Xiaoxuan sat leisurely in her father's shop, smelling the fragrance of chicken soup and tasting the soup, which was really pleasant.

There are so many barrages that she almost covers her only hand that appears on the camera.

Zhou Heng took a closer look at the description of the barrage, only to find that this video is a bit amazing!

Nowadays, there is a popular word on the Internet, called "check-in place", which means some places that attract a lot of attention, Internet celebrities go to register, punch a card, and fans watch videos and have a good time.

In other words, it is called "rubbing traffic".

This is a lot to say, there is a beautiful scenery of flowers in a scenic area, and after the Internet celebrities arrived, they ravaged the land of flowers, which made the management aunt feel distressed and cry;

There are also some wandering masters who have become popular, and Internet celebrities have gone to rub off on its popularity, and words such as "I want to marry you" and "I want to give you a monkey" are also endless;

For the rest, there are things like going to a café under a tower in France, going to a luxury yacht in a certain country to spend a night, and all kinds of things.

Some Internet celebrities have relatively strong capital and can check in all over the world, and it is not a problem for luxury yachts to sell overnight, while some Internet celebrities have no capital and can only ravage flowers in some places of flowers in China.

What I never expected was that Boss Jiang's little-known luxury private restaurant turned out to be a place for Internet celebrities to check in and rub traffic!

Although this is not his propaganda routine, after some publicity operation, he originally continued to take the high-end route, but he was accidentally discovered by a curious big V Internet celebrity, and things got out of control.

It's really unexpected.

In short, that's the thing, that private restaurant is on fire, because of its antique decoration style, the price that scares people to death, and the food shop that can be called a quiet and small part of the downtown area, it has been paid attention to by Internet celebrities.

is still the same sentence, those who have money can go in and taste it, and those who don't have money can rub off on the heat, make some tutorials on similar dishes, comfort fans, and get clicks.

For a time, it became synonymous with "showing off wealth".

After all, who has the spare money to spend 2888 to drink a ding of chicken soup there?

Internet celebrities with high commercial value can certainly do it, so even if it is so expensive, this private restaurant is still very lively.

People thought that people who had pooled money and drank would squirt a lot, what kind of garbage was that, only stupid X's money burned to panic before going to eat, and it was not a panacea of immortality.

But the result is that all the Internet celebrities who have entered, no matter what the purpose is, whether it is hunting, "showing off wealth", or following the trend in business - as long as they are in, none of them will say bad when they come out!

Full screen of praise!

Except for being too expensive to eat, there are no bad reviews.

Expensive is really expensive, but good is also really good.

Some people also claimed: "Damn, the life of a rich man is so good! If I were rich, I would eat this chicken soup every day! I really feel that eating it is a great body!"

"Really, if there is one thing that must be done in life, it must be to taste it, it's worth it!"

"The happiness of rich people, I can't imagine it!"

"There are some good things, and they are for the rich. ”

It was originally a quiet place, but now it is full of people.

If it weren't for the fact that the price was really high, and most of the people were kept outside, I am afraid that there would be a long queue here.

Correspondingly, the term "Southern Imperial Chef" has also become a topic of conversation overnight.

When it comes to the imperial kitchen, no one is unfamiliar with it, and many people have heard of the legend that Cixi's imperial meal costs 40,000 taels of silver a day. This can be described in one word, which is extreme luxury.

But in this era, the imperial kitchen is not a great word, it can be said that it has been used excessively, and many general hotels dare to sign the "imperial kitchen" brand.

As for whether it's true or not, no one investigates, anyway, it tastes good and is worthy of the money.

But nowadays, when the "Southern Imperial Kitchen" enters people's ears in this way, it's different.

When people are curious, they will naturally want to check on the Internet - coincidentally, there are all kinds of online introductions, and their ins and outs are clearly introduced.

There are even medical authoritative test results, this chicken soup is rich in a variety of essential nutrients for human beings, which is very beneficial to health, and it is indeed a model in dietary therapy.

These are the propaganda strategies of Boss Jiang.

Now, his private restaurant has not only attracted attention, but also brought hot topics, and is no longer obscure. "Southern Imperial Kitchen" is no longer an empty word.

This has been confirmed by the current popularity of the storefront.

Zhou Heng looked at these and couldn't help frowning and thinking deeply.

To be honest, when he saw this, his heart was sour? He sold him five hundred chickens, and when he turned around, he sold them for such a high price.

However, he also knows that this is normal.

For example, the cowhide suppliers of Hermès bags are undoubtedly the top in the cowhide factory, but can they develop and produce their own bags of the same price as Hermès? No.

Without that technology, and without that background, it can't be done at all.

So, acid doesn't work. Even if Zhou Heng opened his own food shop now, he wouldn't be able to do this.

However, this also opened up some ideas for Zhou Heng.

He has always known that the Chinese people have strong spending power, but now he has a real feeling. Such an expensive thing can be seen in people's gravy.

In fact, if you think about it, the Wagyu beef in the cherry blossom country is sold so expensive, and many cafeterias or hotels in China claim to be able to provide real Wagyu beef, and I don't know if it's true or not, but the price ranges from hundreds to thousands, and the business can be very good;

It can be seen that good things really don't have to worry about the market.

What he wants is to take the high-end route.

Of course, he doesn't need to be in a hurry, the road is taken step by step.

Now that Boss Jiang's business is so hot, it is actually a good thing for him, at least it has played a role in promoting it in advance.

Sooner or later, someone will start to be curious about the source of the ingredients, and when the time comes, won't his chickens also become famous?

Facing the big names first, it can be regarded as taking a shortcut, which makes him see his own path more clearly.

In fact, in the barrage of the video, many people are already asking, what kind of chicken is this chicken, why is it so good, and why is it so expensive?

Just like Jiang Xiaoxuan also played a card here, so she was also asked on the barrage, is the stewed chicken soup so delicious, is it as powerful as the legend?

Of course, there is also a topic that is biased, saying that the young lady is really full, she has been able to go to a yacht in New Zealand, she has entered a luxury private restaurant, and her family must have money and a winner in life!

Zhou Heng smiled: "This is her father's business, as for so many speculations?"

However, there are also those who ask the young lady to take photos as always.

Leave that aside for now, he still remembers his purpose.

Zhou Heng looked at the number of her fans, oh hey, last time she claimed to have more than 100,000 fans, and now it has exceeded 200,000.

I don't know how the advertising cost of an Internet celebrity of her level is calculated?

Although I haven't made up my mind yet, the village really wants to take the route of a homestay to create wealth, but it should be okay to ask in advance.

Even if Jiang Xiaoxuan doesn't accept advertisements herself, she must know the market, so ask her about the price line, at least she can talk to others.

Thinking about it, Zhou Heng sent a message to the past: "Jiang Da Beauty, hello, I would like to ask you something, how do you calculate the advertising cost of an Internet celebrity with a fan level like you?"

He doesn't just say "Hello, are you there?" and if you don't directly explain your intentions, people don't know whether to reply "in" or "no".

It didn't take long for the other side to reply: "Mr. Zhou, do you want to ask me to publicize your village? I have one condition, though. ”

Zhou Heng thought to himself, this girl is really exquisite, and she knows what she is thinking when she asks, she is simply a wonderful person.

So, he also replied, "What conditions?"