Li Mu has never been a good stubble, and if he provoked himself, he wanted to solve the problem with an apology email, which was simply a fool's dream.

Moreover, Li Mucai doesn't care whether Neil or Bill or someone else touches him behind his back, no matter who is making decisions, it is the company that really executes, so the real enemy in his eyes is Mars, not the CEO of Mars.

It's like a war between countries, and for a country, the enemy is always another country, not some executive of that country.

Therefore, Li Mu also didn't give Mars a chance to ask for peace by email, if you want to make peace, you can show some sincerity to yourself first, and then make a decision based on your mood.

When Mars received the email from Makino Technology, the chairman of the board of directors of Mars asked a Chinese friend who had a good relationship with him what it meant to be guilty.

When the friend took great pains to tell him the story of Lian Po and Lin in English, he remembered three key points.

First, it is a plea for sin;

second, it is negative wattle;

Third, it is door-to-door.

Only then did he understand what Li Mu meant, and co-authored Li Mu was very dissatisfied with his email apology and peace, and asked himself to be like Lian Po in the story, and to ask for guilt.

At this moment, his mood was extremely complicated, not only gritting his teeth with hatred for Neil, but also angry at Li Mu's arrogant attitude.

It wasn't enough for me to send an e-mail to apologize, but I even wanted to let myself come to the door to ask for my guilt? Do I want to fly from the United States to China to ask him for my guilt?

What are you kidding! Mars is also one of the top private companies in the United States, factories are blooming all over the world, dozens of product lines sell well all over the world, and as the top manager of the entire company, he traveled thousands of miles to China to ask a young man for guilt?

The chairman of the board of directors of Mars could not bear Li Mu's humiliation, and temporarily decided to spend 50 million US dollars on the publicity budget to fight a wave of publicity war with Makino Technology, but several major media they contacted were unwilling to accept Mars's publicity cooperation.

Nowadays, the influence of Makino Technology on the media side, through YY, YY and Weibo Titter, has become so powerful that no one can match the whole network, and it is much stronger than any TV media.

What's more, netizens may not know the causes and consequences of Makino Technology's surgery this time, but media people can't be clearer, and anyone can see that this is Mars's own porcelain marketing, deliberately fabricating facts, and wanting to step on Makino Technology to gain attention.

If Mars is really treated unfairly by Makino Technology, there must be some media who are willing to make a big deal out to fan the flames, but Mars is self-inflicted, who would be willing to help him out in this situation?

Moreover, for TV stations, prime-time advertisements are basically not sold, so why make yourself a big enemy in order to make a little more money?

Mars sadly found that even if he wanted to use money to fight a propaganda war, none of the TV stations like BBC and CNN were willing to cooperate with Mars, and Mars used to put advertisements for candy and other products on such TV stations, but Mars now wants to put advertisements on these TV stations to fight Li Mu, and none of the TV stations are willing to take his orders.

Just when Mars was in a dilemma, the black material about Mars on the Internet was still spreading, and the direct result of the spread of black material was the decline in sales.

However, Mars itself is studying countermeasures against Makino Technology and Li Mu, and is still unaware of the decline in its terminal sales.

Before the grudge with Li Mu, each of Mars's product lines was very famous in front of consumers, and the sales were amazing.

However, fame does not mean good reputation, now, such an overwhelming negative news on the Internet continues to ferment, causing a great shadow and hint to the user's psychology, a considerable part of consumers will not hesitate to buy when they see Mars products, turn into hesitation, and some of them will evolve from hesitation to doubt, and some will evolve from doubt to choose to give up.

When these consumers choose to give up, Mars itself has not yet noticed, and the end market has been keenly aware of the anomaly.

The most direct response from the end market is that the sales of all Mars products are quietly declining!

For a traditional company like Mars, the larger the spread, the lower the nerve sensitivity, and conversely, the smaller the spread, the higher the nerve sensitivity.

For example, Zhang San is the owner of a steamed bun shop, he usually steam out a pot of steamed buns, and he can sell them all within ten minutes, but today this pot is steamed, ten minutes have passed, and there are still five steamed buns left in the pot that have not been sold, so he can immediately realize that today's business is not very good.

If Zhang San is the owner of a steamed bread factory, and his factory produces 10,000 steamed bread every day and supplies them to wholesalers and retailers in the city in the morning, then 10,000 steamed bread goes out every day, and he will have to wait at least until the evening or late at night to get feedback from various channels, whether the 10,000 steamed bread has been sold out, and if not, how much has been sold and how much is left, at this time, his nervous sensitivity has been reduced from ten minutes to half a day.

If Zhang San is a manufacturer of quick-frozen steamed buns, producing five million quick-frozen steamed buns every day to supply all provinces, cities and regions across the country, the shelf life of quick-frozen steamed buns is improving, the chain of channels is expanding, and the pressure volume of the terminal is increasing, then he himself may take a few days or even longer to perceive the changes in market sales through the order volume of the channel, even if it is passed up by the terminal level, Zhang San, as a manufacturer, will need at least a day or two to get the news.

Mars this kind of goods are sold to the world's enterprises, in the world has a large number of production bases, spider webs like dense sales channels, daily production, shipments are amazingly large, most of the products have a shelf life of more than 12 months, such a behemoth, the sensitivity to the terminal has been reduced to a very low level, Mars's terminal, is their shelves in major supermarkets, stores, convenience stores, information to start from these shelves, layer by layer to Mars headquarters, this is indeed a long time to take.

Mars' marketing department originally collected and analyzed terminal sales data every three days, but because it is working together to deal with the impact of Makino Technology, the focus of the marketing department has quietly changed a lot.

However, a financial media on Wall Street intended to verify the actual impact of the negative wave of the Internet on Mars, so they sent several investigators from the Wall Street headquarters and branches in several other countries to the terminal market to investigate and collect evidence, and analyzed the most direct data changes of Mars in the terminal market in the past few days.

According to the feedback from the terminals, they were surprised to find that the terminal sales of Mars' various products around the world have been steadily declining in the past few days, and as of the latest day, it has been nearly 20% lower than the average of the previous 30 days.

For example, a Wal-Mart supermarket in New York could generate an average of $10,000 in sales per day for 30 days before the revelation, but after the revelation, the figure fell to $8,000 in just two days.

Subsequently, the media outlet issued a press release with the headline "Mars quietly loses 20% of sales in the short term!".

This article estimates the downward trend of Mars terminal sales in the past few days through the investigation and evidence collection of the terminal markets in the United States, European countries, China, Japan and South Korea, and takes the average of the previous 30 days as a reference, and the three single-day declines are: 10%, 13%, and 20% respectively.

In addition to the conclusion that Mars' sales fell by 20% in the terminal market, this article also draws a conclusion based on geographical division: aside from the domestic market in the United States, the more developed the Internet, the greater the proportion of Mars' sales decrease, which shows that their sales decline has a very direct impact on the spread of negative news on the Internet.

For example, in European countries, the general decline has been close to 30%, which shows that the more developed the Internet, the more users are affected by these negative news.

The reason why the United States is an exception is mainly due to the protection bias of local users in the United States, Mars's various products, which can be said to be national products of the United States, also broke out in the scandal, and the local people in the United States will give more tolerance to local brands, which can be clearly concluded compared with the data of the European market.

Fortunately, it is supported by the huge domestic market in the United States, so that Mars can maintain the 20% warning line in the decline of terminal sales, and if the negative news continues to ferment on the Internet, it may not even be able to hold the 20% warning line.

Entrepreneurs are usually full of self-confidence and feel that users are unlikely to give up their products and services, but once the reputation collapses, they will be abandoned by users immediately.

When Mars learned of this result, the whole company fell into a strong panic, they never imagined that the impact of the Internet on physical enterprises could reach such a point.

……

When Mars continued to digest the consequences, Li Mu took Du Wei into the studio to record "21Guns".

Du Wei has been familiar with this song in advance, and also understands the lyrics, artistic conception and emotions that need to be expressed by herself in advance, Li Mu also spent a few days with the musicians in the recording studio to determine the arrangement of the whole song, so the actual recording has also improved the efficiency a lot.

Li Mu listened to Du Wei's singing through the monitor outside the soundproof singing recording room, and what made him sigh was that Du Wei's voice conditions were very good, and her performance in the recording studio was like an original CD, and the breath, timbre, pitch, and emotion were all very well controlled.

According to her performance, it won't take more than a day for this song to be recorded.

Li Mu suddenly felt that it should not be a big problem for Du Wei's song to be used to impact those authoritative singles charts in Europe and the United States.

However, it is a little regrettable that even if this song is recorded today, it cannot be announced immediately, at least until the movie starts to be promoted, and it will not be released until it is released.