The current Jobs is a special "chicken rib" for Li Mu, and this special "chicken rib" is not "tasteless and a pity to discard", but "tasteless and terrible to discard".

Jobs's greatest value lies in his definition of the original iPhone, iPad, and APP-Store, in the development of smartphones and mobile Internet, Jobs is a great inventor who created an era by himself, but he is not a good businessman, Apple's real crazy wealth stage was really started after Tim Cook took over.

Now, Li Mu has the latest definitions of iPhone, iPad, and App-Store in his mind, and these definitions come from a few years after Jobs' death.

Moreover, Jobs is relatively paranoid and thinks that he is right at all times, such a firm self-confidence and belief makes Li Mu very clear in his heart that it is difficult for him to submit to Jobs.

Besides, why did he surrender to Steve Jobs? Let him come up with the concept of the first generation of the iPhone and the first version of iOS? Why do you need a watt who designs a steam engine? It is enough for him to take out the steam engine first, and then take out the internal combustion engine, and take out the new technology little by little like squeezing toothpaste.

Li Mu's understanding of smart phones and mobile Internet, in the real history, is at least ten years ahead of the current Jobs, and if there is no threat like Jobs, Li Mu can take the lead of this decade to 1The ratio of :1 can be enjoyed slowly, and you can even reduce the speed a little more at the right time, but if there is Jobs, and Jobs may pose a threat to himself, then in order to deal with the threat of Jobs, it is likely that he will have to speed up his lead, and finally compress the advantage period of this decade to eight years, five years, or even shorter.

Li Mu is reluctant to take such a risk, so after acquiring Apple, Jobs must be absolutely controllable, and if he is not controllable, he must be de-threatened, so that he will not pose a threat to the future development of Makino Technology.

As for Tim Cook, Li Mu wants to lock him not because he is afraid that he will have an impact on the future of Makino Technology, but because he hopes to recruit him into his command, and hopes to gradually digest him into the core members of Makino Technology, and even let him take on greater responsibilities than Lin Qingya, Kong Lingyu, and even Liu Qidong and Lei Jun in the future.

The reason why I have such high expectations for Tim Cook is because in Li Mu's view, Tim Cook is actually the high-end talent he needs at any time, and the reason is that he can't, just because Tim Cook knows how to make money better.

Steve Jobs once asserted that no one needs a large-screen phone, the size of the iPhone4 is the most perfect mobile phone in the world, the large-screen phone is stupid and incomprehensible, it is impossible to have a market, and Apple is impossible to do. After Cook took over, he immediately started with iPhone5 and continued to increase the size of Apple's mobile phone, the size of iPhone4 is 3.5 inches, iPhone5 is 4 inches, iPhone6 is 4.7 inches, and the Plus model is 5.5 inches.

Jobs refused to launch a mini version of the iPad, believing that no one would want that kind of thing, but after Tim Cook launched the iPad-mini, the sales of the mini surpassed the sales of the regular model;

The biggest difference between the two is that Jobs regards himself as a consumer's father, and his father's attitude towards his son is: what I think is good for you, what is really good, you are not qualified to bargain with me, what I give you, you can use what is right;

Tim Cook sees himself as the grandson of a consumer, and his grandson's attitude towards his grandfather is: I will give you what I think you like, and I am willing to give up all principles for you, as long as you pay.

Therefore, a talent like Tim Cook, let him be responsible for anything, he will definitely find the most profitable solution in the field he is responsible for, as long as Tim Cook can willingly become a general under Li Mu, Li Mu is even willing to give him the position of CEO, Li Mu believes that he is more qualified than himself for such a role.

With the continuous development of Makino Technology, as well as the continuous growth of Taobao and Alipay, Li Mu knows that his energy will become more and more scattered, not to mention that there are many other layouts outside, such as Elon Musk and Mark Zuckerberg, it will be more and more difficult for him to focus on the specific development of a certain business in the future, so he must find a suitable and competent person in charge for each business.

……

Lin Qingya chatted with Tim Cook for a long time, but in the end, Lin Qingya did not represent Makino Technology and gave Tim Cook a tangible offer.

She told Tim Cook that Li Mu gave her a clear explanation this time, and if Apple can accept a series of conditions he proposed, it will be possible for everyone to continue in-depth communication, otherwise there is no need to continue chatting.

What can now be assured to Tim Cook is that as long as Apple accepts Makino's demands, Makino Technology will fully acquire Apple, including Apple's iPod business, which is about to face huge losses, and the additional premium compensation that Apple will need to pay to shareholders when it is delisted from the Nasdaq.

In fact, as long as there are these two guarantees, the hearts of Apple's top management have already let go of most of them, because they don't need to make up for these two big holes, because if these two big holes are really filled, they may make their own assets shrink very much, if Li Mu can help them fill the holes, and then give them 80% of the purchase price of their own shares, it will already be a lifesaver for them.

So, when Tim Cook brought the conversation back to Apple, there were only two things on the mind of the entire Apple core:

First, how to ensure that 90% of the core management and 80% of the employees accept the conditions of Makino Technology;

second, how to ensure that Jobs accepted the conditions of Makino Technology;

The first point is not difficult, after all, most people will not be willing to push themselves into the embarrassing situation of unemployment, not to mention that Makino Technology is the top large company in the industry, a better platform, more resources also indicate greater opportunities, and, the key is that Makino Technology promises a salary increase, even if some people can't accept this offer because of special circumstances, but it is still no problem to ensure that the vast majority of people accept it;

However, the most important thing is Jobs, no one is sure to persuade him to accept the conditions of Makino Technology, because this condition looks like Jobs must sacrifice the small self for the sake of the big self.

But everyone knows that although Jobs is a genius, he is also a paranoid, and no one is sure that he can be convinced.

In the end, a core layer who knew Steve Jobs well said, "I'll talk to Steve, I know him better than you all, and I should be able to convince him." ”

……

A day later, with a heart of excitement and excitement, Tim Cook officially informed Lin Qingya that Apple fully accepted Makino Technology's conditions and hoped to negotiate further.

Even Tim Cook didn't expect that someone would really find a way to get Jobs to agree to sign a six-year non-compete agreement with Makino Technology.

However, Apple's shareholders have also made a lot of efforts to let Jobs sign this non-compete agreement, and they promised that no matter how much percentage Makino Technology ultimately gives to the shareholders, they will ensure that the shares in Jobs' hands can get an offer of 150% of the market price, that is, if the price given by Makino Technology is less than 150%, the difference needs to be shared proportionally by Apple's shareholders and subsidized to Jobs together.

Fortunately, Jobs does not own many shares, he holds a total of almost 5 million shares of Apple stock, and if it is acquired at 150% of the market price, it will be more than 30 million US dollars, of which it is estimated that the shareholders need to share it equally.

Everyone was curious about how the core team member persuaded Jobs to accept a six-year non-compete agreement, and when the core team member told the truth, it dawned on everyone.

In fact, the reason he persuaded Jobs was very simple, it was two words: reputation.

He told Jobs that now Li Mu is interested in taking over Apple, which is the best way for iPod to exit, because Li Mu promised to deal with all the losses caused by the iPod business, he will refund users, return goods to dealers, and settle Apple's arrears to the foundry, so as to ensure that the iPod exits the historical stage with dignity, Jobs is the father of the iPod, if the iPod leaves the market with dignity, his reputation can also be preserved, but if the iPod exits in embarrassment, finally let consumers, Dealers and OEMs attacked him, and Jobs's reputation was completely ruined, and no one would think that he had invented a great product called the iPod, and everyone would only remember that his iPod had pitted a lot of people and became a huge scandal in the field of electronics.

In addition to these, this person also vaguely woke up Jobs, Li Mu is an expert in playing media and user public opinion guidance, and the resources in his hands are unprecedentedly powerful, if he is slightly dissatisfied with Jobs, he can take advantage of the iPod incident, through the powerful publicity channels of Muye Technology, so that Jobs will be ruined.

Moreover, Jobs also has a smooth development of Pixar animation outside, but Li Mu's influence in Hollywood is also increasing, a zombie movie in the 80s in China just let him sweep away 300 million box office in the United States, which is not only a great demonstration of Makino Technology's information promotion ability, but also a strong confirmation of the influence of the animal husbandry ticketing system on the movie box office, if Jobs really annoys Li Mu, the future development of Pixar in Hollywood, I am afraid it will be extremely difficult.

Jobs eventually relented.

Away from Apple, he still has Pixar, the iPod was defeated by Mango, and the world will still remember his demeanor when he amazed the world with the original iPod, but if the iPod finally becomes a big stain on his life, and his Pixar is fully attacked by Li Mu, then he really has nothing.

Therefore, Jobs made his own decision: accept Li Mu's conditions, although he will not return to Apple, but is willing to sign a six-year non-compete agreement, in the next time, he decided to leave the Internet, leave software and hardware research and development, he wants to focus all his energy on animated films, because the more serious the setbacks and crises encountered by Apple, the more he feels the simplicity and beauty of animated films, and he feels that giving up the Internet and hardware field is deceitful. In the life-and-death competition, it is a better choice to make something simple and beautiful with peace of mind, after all, you have earned enough money to spend for a lifetime.

At this point, a generation of giants, under the intervention and influence of Li Mu, gave up the opportunity to become a giant, and now he just wants to be in a corner of peace and bloom in spring.