Mid-July has always been the most competitive time for summer files, but all blockbusters are released at this time, spanning July and August.

Some films that are not very confident will either be released early at the end of June or early August, avoiding this most tragic schedule.

Since the 17th, the output of the summer file has been more than 30 million every day, and "Shocking Demon Thieves" hit a super high box office of 25.5 million on Saturday.

And "Red Cliff" also rose by another 2 million on this day, reaching 14 million.

In addition, "Superman Hancock" won another 1.5 million in a single day, and the single-day box office on Saturday, July 19 reached an unprecedented 40 million.

This is another new single-day box office record, far better than the battle between "Transformers" and "Super Body" in last summer's file, and the battle between "Casting Names" and "Assembly Number" in the Chinese New Year.

The two films of the two sides involved in the war have attracted worldwide attention and are known as the most tragic battles in the history of Chinese films.

Even in the expectation of many people, two blockbusters of 300 million yuan will be born in the summer of this year.

All eyes are on these two films, eager to know who will win the championship battle between the big Hollywood directors and the big mainland directors.

More than a dozen theaters across the country have also burned many brain cells for this reason, and the two blockbuster films need to provide a large number of films.

The 2,700 copies is already more than the capacity of the domestic film market, and the theater chain must carefully calculate the number of screenings to ensure that not a single minute of time is wasted.

Every prime time, the owners of various movie theaters are always painful and happy, and there are constantly audiences who come to buy tickets on the spot after work, and they are told that tonight's tickets have been sold out, and they can only play the show at almost 12 o'clock in the middle of the night.

In a movie theater in Xidan, Beijing, the theater owner listened to the report of his manager, and his forehead wrinkled into a Sichuan character.

"Boss, the audience outside is clamoring for an extra show, what should I do?"

This kind of thing was encountered in the first two days of the release of "Full of Golden Armor" and "Wuji" the year before last, and even last year's Chinese New Year and summer files were not so popular.

"Extra, add a fart, since 4 o'clock in the afternoon, these eight halls have been playing these two films, and the interval between them has been reduced to seven or eight minutes, and I'm still worried about some stampede!"

The theater owner's face shook violently, and he slapped his chair and screamed, obviously not in a calm mood.

In the past, the summer season was a time to count money, but this year, although there is more money, he felt a heartache when he saw a large number of audiences leave the cinema in disappointment.

The manager thought about it and came up with an idea, "Then why don't we sell standing tickets?"

"Okay, you can find some stools. ”

The boss struggled for a while and nodded.

The manager had just gone out and suddenly came back not long after.

"Boss, Mr. Wang of the region has sent someone. ”

"What's the matter?"

"Send a copy, it's from "Red Cliff"!"

"I ******"

Suddenly, a foul sentence burst out.

"What's the use of sending copies now, they're sick, they didn't want to copy last week, and they can't schedule it now!"

The same similar thing happened in various parts of the country, with more than 4,000 screens producing 40 million box office in a single day, which is an unprecedented explosion.

The domestic film industry has taken another step forward, and the leaders of the Film Bureau of the State Administration of Optoelectronics have specially held a research meeting for this purpose.

......

The cinema is one position, and the other is propaganda.

Almost all the relevant media in the country have been dispatched, and the Internet is full of trolls, and billboards can be seen everywhere in reality.

Film reviews that are difficult to distinguish between true and false appeared in the audience's field of vision, and Chengtian was unable to eliminate those negative reviews in time due to financial reasons.

"The rhythm is a mess, the scene is a mess, it's all a mess, it is estimated that Wu Baige himself didn't understand how to fight Chibi. ”

"It's a successful comedy, at least I couldn't help but laugh out loud, but I fell asleep watching the war scenes. ”

"The actors seem to be sleepwalking, everyone doesn't have a bit of tension before the war, they practice calligraphy, straw sandals, piano, and football!"

"Very fucked-up editing, very thunderbolting lines, very rotten male-male relationship!"

Negative comments like this abound, some of which are spontaneous from the audience, and some of which are maliciously.

"Red Cliff" can only send people to constantly brush up on praise, barely five or five.

Compared with the mixed reputation of "Red Cliff", "Shocking Demon Thieves" is a good word no matter where it is, and the Douban and Time scores are around 8 points.

As time goes by, a drop below 8 is inevitable, but for a popcorn movie, that's already quite a high score.

In addition to doing negative marketing for "Red Cliff", his own publicity has not fallen at all.

"I just want to say that it's so good-looking, it's dead! The whole hall was dumbfounded, and finally applauded excitedly, such special effects, such scenes, such soundtracks, plus that pair of snow-white straight long legs, even if there are a few hard injuries in the plot, you can ignore it!!"

"The rhythm of this clip is too dazzling, some hard injuries can be ignored directly, the whole movie can be used as an extremely gorgeous trick, although it is empty but very excited after watching it, and Deng Chao's speed of speech is to break through the three-dimensional?"

"Who knows how I feel after watching this movie? Shocked, surprised, amazed, simply beyond words, the film cleverly blends magic, crime, and plot development.

Magic can be so wonderful that it can make an earth-shattering move in front of everyone's eyes, and the demon thieves can get away with it. ”

"This is a rare movie where I didn't have time to guess the plot and followed the plot, and I even said it was the only one. ”

......

In the applause of the audience, the first week of the release of "Amazing Demon Thieves" passed quickly.

After breaking the 25 million mark on Saturday, although it slipped on Sunday, it still won a super high box office of 24 million.

After 4 days of release, the total box office was as high as 93 million, and it won the box office champion of the week.

Although it was defeated by 100 million in four days of "Red Cliff", this is a result won in the face of such a strong opponent!

"Red Cliff" got nearly 12 million box office on the 11th day of its release, although a lot of negative marketing was done against the other party, but the increase in the market also drove the box office of "Red Cliff".

And last night in a variety show, the program team invited a well-known domestic magic team to participate in the show, and showed the audience some magic tricks in the movie one by one.

Except for a few magic tricks that could not be performed at the venue, the small ones, including the one that robbed the bank and the one that hid the cash truck, were all replicated.

The piranha escape magic is exactly the same as the copy, and the bank robbery scene is a miniature version, with only a small rain of money in the center of the stage.

Of course, the cash truck didn't find a big truck, a miniature version, and a model the size of an ordinary car came in.

Tang An watched it for about ten minutes last night, which was very interesting, and when he got up in the morning and asked about the ratings, it was not bad.

It seems that Wu Bo is already sending people to stir up this topic. ”

Xu Yanyun handed the computer to Tang An, as well as some entertainment newspapers this morning.

"You see, the words are saying that the magic tricks in the movie are simple, uninteresting, pure deception and so on. ”

"Don't worry about it, just find some people to fry with him, I'm afraid he won't have so much money to stir up the heat." ”