Chapter 241: Distinctiveness
It's early spring, only the swallows, willows and peach blossoms come early, and the rest of the branches are still bare, and the mountains are basically barren, completely out of shape, and it is estimated that they also need the auxiliary use of the usual season.
If nothing else, at least the colors in the village are different all year round.
There are some related aerial videos on the Internet, but they are only a few seconds of clips, not complete.
If it is all a large number of aerial videos, it will make the audience aesthetically tired, so they will only put some clips on it to embellish the effect.
Now if you want to use it for design, it's better to try to use the whole film.
When Xu Chengdong heard it, it was just right! He was fascinated by Zhou Heng's aerial videos, so he became his fan, and then watched his local videos every day, feeling very casual.
If there is no aerial video in the village, he will also take it himself. With that, he can save a little bit of trouble.
And he thinks that Zhou Heng's videos have their own style and characteristics, which are different from other video anchors and have a unique beauty.
So, Zhou Heng took Xu Chengdong back and showed him the video on his computer.
The group followed him home, looking at the mountains and rivers in front of him along the way, Xu Chengdong said: "In fact, the foundation here is still good, there are many mountains and rivers, suitable for appreciation, and the rest of the development tourism is very good, and it is unique." ”
When he speaks, he has a lot of expressions, such as squeezing his eyebrows, pouting his lips, etc., and has a lot of expressions and body language, which makes him look very energetic.
Sometimes, when I go and see a small canal or a rock next to it, I often stop and think about it, probably thinking about how to design it.
So this way to stop and go, this road still has a long time to go.
When he came to Zhou Heng's yard, he was amazed when he saw some rattan weaving works hanging on the wall, which he had seen in the video.
The real folklore touched his inspiration.
Then he looked around the yard and said, "This is the yard I yearn for, planting a lot of fruit trees, and having all kinds of fresh fruits to eat all year round, it's so cool!"
If it weren't for his face, just listening to what he said, it really didn't look like what a fifty-year-old man said.
It can be seen that he is still full of enthusiasm for life.
Seeing that the peach blossoms were blooming brightly here, he couldn't help but step forward and take a few more looks. Such a natural atmosphere of life, full of pastoral flavor, is very triggering his design inspiration.
Walking in from outside the village, he also saw that the architectural style of this village is very inconsistent, or there is no style at all.
Thirty years ago, there may have been a lot of old houses with red walls and gray tiles, which had the feel of an old-fashioned country style.
But after so many years of development, each family has a little money, plus marriage and separation, they all need to build a new house, so they are basically all replaced.
Like Zhou Heng's family, there are many white flat-roofed houses built in this way, and the relatively new ones built in the past few years are mostly the second floor with tiled exterior walls, and some other types are pushed back a few years.
In general, the rural flavor is getting weaker and weaker, and it is estimated that it will be another ten years later, and it will be another place here.
What is the countryside in people's hearts? red walls and gray tiles, or the breath of life?
At this time, two or three ideas had flashed in his mind.
Zhou Heng took the computer out, found the aerial videos of Jiang Xiaoxuan before, and copied a copy to him.
After admiring it for a while, they walked out of the yard again and continued their field trips, looking around.
The main roads and small roads in the village, the big pond and the stream, the mountain road behind the village, etc., have all walked roughly around. You can't do it all in one day.
When he saw the "immortal stone" that has become extremely popular recently, Xu Chengdong couldn't help but smile and said: "I have also seen this stone, it is quite interesting, nature is magical!"
He has learned that the village now has some tourism foundation, and people usually come every three or five times, and this big rock has almost become a must-visit place.
He looked at the trees on the hill and knew that many of them would bloom in abundance in the spring—which might attract some of them as well.
This mountain is definitely going to be designed as a highlight of the tour.
At the end of the day, he also saw the key projects in Longxi Village, and he knew it in his heart.
Zhou Heng invited: "Professor Xu, Mr. Zheng, if you don't dislike it, go to our house for dinner and have some homely food?"
is not only his fan, but also comes from far and wide to help with things, so he is very enthusiastic to invite people to come to his house for dinner.
Judging from his feelings, this professor is really not in vain, knowing that it is a tourist village as the theme, all kinds of suggestions are very sincere and personal.
He said that there are too many tourist villages that have been set up now, both rich and poor, some who spend huge sums of money to build and no one cares about losing money, and there are also those with low-cost investment and high returns.
Therefore, if you want to succeed, the word "characteristics" is very important, and you have to be different to have a way out.
High investment is not the only effective way.
And if you eat through the word "characteristics", there is still a lot to do, now the national tourism is growing every year, every year, the festival is overcrowded, can only look at the head, so the market is still very big!
If you take those overcrowded places and absorb a little bit of tourists, it will be enough to eat.
Like the film market, China's box office is rising every year with amazing numbers around the world, and this is the beginning, and there is still a lot to be done.
This kind of cultural demand has reached this era, and if you look at the present from the perspective of the future, it may be regarded as a certain cusp.
It is based on this idea that all localities are now actively building tourism development and want to get a piece of this pie. Rural tourism cannot be left behind.
China is a big agricultural country, and the countryside is very large, so it is natural for city dwellers to go to the surrounding areas and villages on weekends to eat farmhouses, breathe fresh air, see landscapes, and relieve anxiety and stress.
Therefore, rural tourism should be the largest tourism space in the future market.
Personally, he is more optimistic.
He also has a more curious point of view, that is, the natural countryside is not actually more or less.
Some experts say that about 900,000 natural villages disappear every year. At this rate, it is possible that in a few years, it will be difficult for people to see a pure natural village.
Therefore, the word "local" may be the attraction point.
How many people in the city have "local" feelings in their hearts, and with the disappearance of one village after another, these things will be particularly precious.
And the natural mountain village he sees now, if it is preserved in this state, this may be one of its "characteristics".
Without characteristics, it is difficult for tourism products to stand out, or even to be sustainable, and it is impossible to achieve the purpose of profit.
As for the fact that tourism will damage the local environment, this should focus on publicity, and the current national quality is actually gradually improving, as long as the publicity is done properly, it can be controlled in place.
He said it rightly, which shows that he has really focused on studying this matter, and he is not here to be perfunctory.
Xu Chengdong said with a smile: "Back then, Wuzhen was also a disaster-stricken resettlement village, and after being tapped out of its tourism potential, it now has an annual turnover of more than 2 billion, surpassing the old tourism industry and impressing the whole country." Their original start-up capital seems to be only 2 million. ”
Sun Ji'an was extremely envious when he heard it, he was naturally optimistic about the tourism in Longxi Village, but he didn't dare to think about this number.
A few people said kind words and came to Zhou Heng's house again.
The dinner was very sumptuous, since it was a vermicelli, and I had long wanted to come and taste it, then the mushroom stewed chicken and braised rabbit meat must be indispensable, both of which were served.
Then there are some other home-cooked dishes, stir-fried moss with bacon, stewed pork with dried bamboo shoots, spinach and tofu soup, and so on.
Today, because there are a lot of people, they are simply divided into two tables, Zhou Heng's own family has a table, and he accompanies the guests to a table, eating separately and being comfortable with each other.
As soon as Xu Chengdong came to the table, when he saw the lineup of this "farmhouse dish", he immediately rubbed his hands excitedly and said: "It seems that I can earn it today, these are all things I have wanted to taste for a long time, haha......"
His expression was quite rich, as if he had won the jackpot, showing a bit of true temperament.
Zhou Heng smiled: "It's nothing, it's all home-raised chickens, don't dare to say anything else, at least it's definitely better than what you eat in the hotel." ”
Of course, Xu Chengdong knew that he was polite, and he had known the reputation on the Internet for a long time. But I've been busy, and I can't take care of it.
Farmhouse chickens like them are more delicious than the foreign chickens in the hotel!
At this time, he couldn't care about anything, the fragrance on the table made him salivate, and after he ate a bite of chicken, his eyes suddenly lit up, and his expression was very exaggerated, as if he was reluctant to swallow it.
It's so delicious!
Perfect for taste!
Word of mouth is not deceiving!
Xu Chengdong, like the rest of the people on the Internet, thought that the reputation on the Internet was that the anchor hired a childcare and deliberately rendered it on the Internet, but it was not very good.
However, if from last year to now, word of mouth has risen instead of falling for so long, it can't be all trusted. Otherwise, how much will it cost to pay for childcare?
With so much money, what are you doing farming, isn't it good to enjoy retirement life directly?
After a few pieces of chicken and rabbit meat, and drank some home-brewed wine, Xu Chengdong was full of oil, and said: "The characteristics of your village, I have come up with it, and the characteristics of this delicacy cannot be snatched away even if others want to." ”
The tourism industry wants to be distinctive.
But in an age where everything can be replicated, it's so hard to keep it "unique" forever.
If you want beautiful scenery, there are beautiful scenery in other places, and if you want ancient style buildings, now ancient style buildings are everywhere, and many ancient style projects that spend hundreds of millions of dollars on investment, Yemen can be numerous.
And the food characteristics are also one of the "characteristics", especially the food that has reached this level, which is really the characteristic of the characteristics.
He's nowhere else, and he's never eaten such delicious chicken or rabbit meat anyway.
Even the wines here are unique and delicious.
This is their unique "specialty" here.