Lucy paused, then said: "Speaking of miracles, do you know anything about Dubai, the city of miracles? ”

Xu Xincheng often sees some reports related to Dubai in the media, and he occasionally looks at the contents, but before he felt that Dubai was too far away from him, and he knew that in the short term, the chance of going to Dubai was almost zero, so he didn't feel that he needed to spend too much time to understand it.

At that time, how could he have thought that "in the short term", that "almost zero" chance suddenly became a reality, and he still went by private jet.

He quickly turned over the limited number of reports he had seen before from his mind, thought about them for a while, and said: "I have seen and heard some reports about Dubai in the media, and it has many labels, such as the miracle city built in the desert, the luxury capital, the shopping paradise, etc., and it has many world firsts, such as the world's first seven-star hotel, the world's tallest building, the world's largest shopping mall, etc. ”

"Dubai, a small fishing village that no one knew about and was so poor that it was only sand, has become one of the most recognizable cities in the world in just a few decades. What do you think is the recipe for its success?"

Xu Xincheng said with an embarrassed face: "Lucy, I really don't know much about Dubai, I'm afraid I can't answer this question." ”

"Our Sino-US Xinfei company is still in the preparatory stage, except for the investment banking circle and the Internet circle, in fact, not many people know about its existence, especially abroad. So, we are now faced with the problem of how to build a brand, how to build awareness and reputation, how to make our company known to the world.

I think we can look at Dubai's success and we should be able to draw some useful inspiration from it. ”

Xu Xincheng thought for a while and said, "Yes, there will definitely be a lot of useful inspiration in it. Please give me some time to gather and review the information, do a detailed analysis, and then make a summary and think about what we can learn from Dubai's success. I'll report back to you when I've summarized that. ”

Lucy nodded and said, "On the topic of how to build a brand, we can talk about it first."

To put it simply, the development of a company can be divided into three stages, the first stage, preparation, opening, the second stage, product development and production, and the third stage, selling products. Many companies only start to promote the company and build a brand in the second or even third stage, and only start selling products, and it is difficult for such companies to make great achievements.

The day before yesterday, I had a video conference with General Manager Li on product research and development, and before the end, I asked him when he suggested to start promoting and promoting the company, and his suggestion was to start after September 17, that is, after the AI division moved to the industrial park, but in the past two days, I have been thinking about whether I should move the time forward.

On the same day, I asked General Manager Li and Director Zhang of HR to learn more about the situation of the brand promotion department.

The department is part of the marketing department, there are only 12 people, judging from the level and effect of the 31 promotion activities they have done in the past year, the ability and level of the personnel in the department are not enough, I feel that it is necessary to recruit more and better brand promotion talents from now on, and hire a good brand promotion director with a high salary. ”

Xu Xincheng thought about it very seriously and said: "The brand promotion department was formally established a year ago, in the past year, I personally feel that we still have a lot of room for improvement in brand promotion. However, the situation is different now, and we have the conditions and needs to hire the best industry elites.

I have two suggestions:

First, I think the name of the brand promotion department needs to be changed, and what we need to do next is not just 'brand promotion', but 'brand marketing', so I suggest changing the name of this department to the brand marketing department, which belongs to the reorganized marketing center.

Second, from tomorrow, we will start recruiting elite talents by entrusting headhunters to find and recommend, and posting recruitment advertisements on online recruitment platforms. We aim to complete the recruitment process by August 20 and officially launch the brand marketing campaign from the beginning of September. ”

Lucy thought for a while, nodded, and said, "These two suggestions of yours are very good, so it's decided, please inform General Manager Li about this." I think this is very important, and it should be a separate project, as an independent important task.

This is the fourth important task I have given to you and General Manager Li, the brand promotion department, the human resources department, etc., and the task level is the second level, that is, urgent and important.

In addition, from my understanding of the situation in this department, I judge that other departments should also have problems of one kind or another.

Like the brand promotion department, all departments need to be transformed and upgraded, and the transformation and upgrading of the brand promotion department to the brand marketing department is a model, which is implemented and implemented first, and the transformation and upgrading of other departments also need to start as soon as possible.

On July 10, when we held the second meeting of directors and core executives, the first project identified for the company was to redesign and set up the organizational structure of the new company, and required the reorganization of all departments, the original marketing department was reorganized into a marketing center, and the original human resources department was reorganized into a human resources center.

However, there has been no substantial progress on this project to this day. ”

It was the first time Xu Xincheng heard Lucy give a negative assessment of their work, and although he didn't hear the slightest bit of unhappiness in her tone, it still made him feel like he was on pins and needles.

As an assistant, he couldn't make Lucy unhappy, he couldn't let Lucy feel disappointed, he couldn't make Lucy unhappy with their work, he knew that he had to respond to it right away, he had to take effective action right away.

Xu Xincheng hurriedly said: "I'm really sorry! Lucy, the progress of this project is indeed lagging behind, I have a lot of responsibility for this matter, I will communicate with General Manager Li about this matter again when I go back."

First of all, we will compile a report on the existing organizational structure of the AI division, the staffing of all departments, and the work and achievements of each department in the past two years.

Second, we will strive to complete the comprehensive transformation and upgrading plan within two weeks, and then hand it over to you for approval. ”

"Good. I don't think we paid enough attention to this matter before, and in order to increase everyone's attention to this matter, we should make it a separate project and treat it as an independent and important task. This is my fifth important task for you, General Manager Li and all department heads, and the task level is level three, which is urgent and most important. ”

"Okay. After I arrived in Dubai, I immediately sent an email to General Manager Li and others to inform you of the fourth and fifth important tasks. ”

Xu Xincheng said as he jotted down the main points in his notebook.

Nowadays, many people like to use mobile phone notepads or memos to take meeting notes, but he thinks it would be better to use a paper notebook to make it more formal. If you're taking notes with your phone, it's really hard for people to tell if you're really taking notes or playing with your phone, which can leave a bad impression on others. Ever since he started working, he'd always taken notes like this, and in front of Lucy, he carried out this good habit to the end, and he didn't want to make her feel even the slightest bit bad.