The curtain came down on Andre Hamilton's host's party, which became a point of discussion across the continent.

The Sun, which fears that the world will not be chaotic, called the party "beyond Cannes and Berlin to be the most important night of 2013 for the film industry on the European continent, and Alberto Barbera made a brilliant move." Cannes, which has just created countless topics in May this year, is obviously not too comfortable now.

In addition, the "Sun" also stressed in the article that the party made Venice the biggest winner, and that the main competition has already received countless big names before the official opening, and this year's 70th anniversary birthday event is bound to be lively, but unfortunately, this may steal all the glory of the festival itself, "Is Alberto Barbera still holding his fingers, and 'gravity' has not been able to enter the main competition?"

Again, this is to sow discord between Venice and Warner Bros.

The "Sun" is a notorious gossip newspaper all over the world, and any news will become trivial and bloody when it reaches them, but it can also be seen from the side that the influence of this party has been widely radiated.

However, the people standing on the periphery can only see the flowers in the fog, vaguely capturing some words, but unable to piece together the complete appearance of the party, the more mysterious the more curious, however, before the party discussion fever has reached its peak, another party has already appeared.

Presented by Warner Bros. and hosted by Arthur Hall, this official premiere warm-up party was nothing short of spectacular.

The party was held in the Venate Palace, and the crew contracted the entire garden and the entire hall on the first floor, and connected it with a dedicated pier and a dedicated river channel to form a relatively private space that welcomed everyone who arrived at the party.

People are speculating whether this party has anything in common or connection with the previous party, and the previous party is not qualified to participate, so this party must not be missed, even if there is no connection between the two parties, it is certain that Lan Li will be present.

As a result, the party has also become a hot focus.

When guests arrived at the Venenat Palace, they immediately knew that the party was not to be missed.

The on-site decoration with the theme of post-modern Nordic cold style stripped away all cumbersome tricks, showing a unique temperament of retro and elegant, atmospheric and cold, which opened the eyes of every guest. Every detail, from the waiters to the music in the background, is perfect, even the champagne glasses and bathroom mirrors that are rarely noticed.

The guests attending the party are still the best in the industry, but compared to the previous private party, the "exposure" of this party is obviously much higher, and the presence of directors, actors, producers and film industry practitioners is significantly higher, and the door is also open to editors and journalists.

Despite this, every invitation is still a sought-after existence.

Unlike Oscar night, the festival was originally a gathering place for filmmakers, including unknown artists, and Arthur Hall generously sent out invitations to those artists, which also made the party the focus of countless distributors, and everyone was looking forward to completing the "Taobao" here.

It doesn't look like a "gravity" premiere warm-up party, but more like an official studio party at the Venice Film Festival.

This is precisely Arthur's cleverness, propaganda is propaganda, but it is done quietly, which is obviously much smarter than those who put "advertising" on the table. On the surface, it seems that the effect is greatly reduced, because everyone who attends the party has other intentions, but the effect of the subsequent fermentation is far beyond imagination.

Best of all, at the end of the party, every guest in attendance was able to receive a special black scarf.

If you look closely, you can see the details, a small icon embroidered on a small corner of the scarf, which is a figure in a spacesuit, which is obviously a special perimeter of "gravity", and a card attached to the scarf box reads: "Welcome to wear this scarf in your own way when you come to the world premiere of 'Gravity' tomorrow." ”

Further, it was found that the icons on each scarf were different, some were meteorite fragments, some were space stations, some were spacesuit parts, and so on, and each scarf was marked with a number, which also meant that the scarf could not be repeated or overlapped.

It was later confirmed that Warner Bros. said that only 1,000 scarves had been produced in this series.

On the night of the party, they invited a total of 600 guests, and the final number of guests attended the party was 858, and each guest was guaranteed a commemorative scarf, and the remaining 142 scarves will be distributed to the audience as souvenirs after the premiere.

This is the only batch, after which it will not be produced again. Obviously, this is a reference to the previous "Edge of Tomorrow" merchandising strategy, and further limiting the quantity to ensure that each merch is unique. Not to hype the price of the peripherals, but to improve the quality of the peripherals, and invisibly deepen the impression of the audience-

This is a high-quality work.

Judging from the feedback after the party, the radiation and spawn speed of the effect are above the imagination.

The first was an aristocratic elite party, with only 200 guest seats, which really made people feel the powerful power behind the name "Lan Li-Hall", not only the film industry, but also the entire upper class, infiltrating layer by layer, and no one could predict how high this young man would eventually go.

Then there was a lavish party, with 600 guests for a private party, but still in short supply for the top people in Venice. In the end, more than 800 guests attended the party, and each of them was full of praise, and it was undoubtedly one of their most memorable premiere warm-up parties:

The decoration, lighting, furnishings, atmosphere and staff, every detail and every link can feel the uniqueness and delicacy of the party, but only after further careful study can we find that every element is closely related to "gravity", but it is not directly expressed, but invisibly infiltrated into the party.

Such a high-class and elegant way of propaganda is really refreshing.

Even this party is already so unbelievable, so isn't the previous party even more breathtaking? This further awakens people's curiosity about the previous party, and the discussion is simply hot.

Arthur Hall, who orchestrated two parties in a row, really imprinted in the minds of the elite and quietly became the biggest winner of this year's Venice Film Festival;

From a promotional point of view, the warm-up was already done before the world premiere.

Then, the festival opened.

……

With the wind and the sea breeze, bathed in the splendor and splendor of the sunset, the small private yacht moves steadily and evenly in the direction of Lido Island.

The previous two days of continuous cloudy days, although there was no rain, but there was no sunshine, the wind raging cloudy day made the waves more turbulent, for the opening ceremony can not help but put a question mark; I did not expect that at dawn today, the first ray of sunshine tore through the dark clouds and haze, ushering in a rare good weather.

A blue halo can be drawn through the sparkling surface of the ocean, faintly highlighting the surging crowds near the pier, and the dense crowd of people looks like an unfathomable sea, as if the sea level has risen all the way to completely submerge the entire marina and the Cinema Palace Square.

As we got closer and closer, the boiling hot air wave was mixed with the fishy smell of the seawater, and even when it was more than ten meters away from the pier, the flashing lights could not wait to start to vent, and even the sunset in the sky couldn't help but look eclipsed.

"I regret it a little now. Eaton only felt a little sick to his stomach, sitting stiffly back in his chair, looking like a fish coming to land, breathless, "God, oh God, what should we do? Are we just going to just walk out like this? This doesn't seem like a good idea?"

Unlike Cannes, Venice and Berlin are open to fans from all over the world. The spacious screening hall can accommodate enough audiences and guests, which also makes the annual festival a feast for movie fans.

Tonight, Andre, Matthew, Arthur and Eaton were all invited to the world premiere of "Gravity".

Looking at the nervous Eaton, Andre couldn't help but complain, "They don't pay attention to you, what are you nervous about? After we walked out, no one knew each other at all, don't worry, the reporters won't knock you down." ”

These words did not do much to ease Eton's mood, but Matthew reassured, "After docking for a while, Lan Li will go down first, and we can wait on the boat again, and wait for the reporters to leave, and then go down, which will not attract too much attention." ”

Eaton's eyes immediately widened, and he cast his gaze towards Lan Li, and after receiving an affirmative answer, he let out a long breath, as if he had finally come back to life, "I really can't imagine how you guys deal with these pressures, those reporters look like they want to swallow you alive." ”

"Ridiculous. When have you ever seen reporters take advantage of Lan Li?" Andre couldn't help but raise the bar again.

Faintly, you can still feel Andrei's emotional changes. This is also human nature, they have never seen such a grand battle, and it still takes time to get used to it.

But Andre turned his head, and then he saw Lan Li's smiling eyes, which seemed to be meaningful, and he couldn't help but look back calmly, as if to say, "What's wrong?" as if the abnormal person should be Lan Li.

Lan Li didn't speak, but looked at Eaton with a smile, "You should think carefully about how the costumes of actresses should be designed if they attend the Venice Film Festival, otherwise, they will accidentally be planted in the sea." ”

Every year, guests attending the premiere arrive on a private yacht at the pier in front of the Palais del Cinéma, where they are greeted by journalists and spectators, all the way to the red carpet of the Palais du Cinéma, which has become a major feature of Venice.

Now, the same is true for Lan Li.