Qin Lang returned to Yunhai City and didn't pay attention to the affairs of the He family anymore.

But the storm caused by the Hejia family was surprisingly big, and there was an uproar among the group of people with status in the provincial capital.

After all, the He family is one of the three top forces in the provincial capital, and compared to the five evil factions that have been destroyed, as well as the weakened merchants, the He family is stronger and has deep roots.

However, the Hejia family declined almost overnight, and the decay was so complete that people in the industry were dumbfounded.

From some channels and gossip, after the He family was only made so miserable after offending a young man, speculation about the identity of that young man immediately became a hot topic.

Qin Lang didn't know that in the eyes of the rich and noble people in the provincial capital, he had become a majestic and inoffensive person who could not be offended like a killing god.

There are even many powerful people who say frankly: Whether it is spending money to eliminate disasters or swallowing their anger, in short, they can't have a conflict with that young man, absolutely not!

Of course, Qin Lang didn't care if he had become a god-like being in the eyes of others, and in fact, he didn't have time to pay attention to this.

According to the sampling survey made by the marketing department, about one-third of the consumers in the provincial capital believe that the cosmetics of the Lanrun brand have been able to be compared with international first-line brands such as Estee Lauder, Lancôme, Dior, etc., and positively affirm that Lanrun occupies a place in the high-end cosmetics consumer market.

One-third of consumers gave such a high evaluation, which is enough to show that the prospects of Lanrun Company are attractive, for this reason, there are also many investment institutions willing to inject funds into Lanrun Company, including many international investment banks, it can be said that as long as Qin Lang nods, Lanrun Company can immediately absorb more than one billion US dollars of venture capital funds, and it is very possible to go public in advance.

But Qin Lang still refused, because he promised those investment institutions, the shares of Lanrun Company would be diluted, and he would no longer be able to control Lanrun Company single-handedly.

For Qin Lang, the company was founded by him, he didn't want others to get shares, he wanted to make Lanrun Company into the whole country and the world.

In addition, in fact, there is no need for Lanrun Company to rush to absorb foreign funds, after all, it is still in the development stage, not to mention that Qin Lang himself has the ability to raise funds when the company needs funds.

Not to mention anything else, as long as he speaks, the Liu family, the Jiang family, and the bank loans obtained with the help of Zhang Zhiyuan's relationship are not a small amount.

Therefore, under the personal auspices of Qin Lang, after rejecting several investment institutions one after another, other investment institutions finally gave up, so that Qin Lang did not need to deal with these people all day long.

After all, he doesn't want to offend these investment institutions for no reason, maybe he can use these relationships in the future, and it is not his style to show a cold attitude towards these investment institutions now.

After this stubble, something new is coming.

Lanrun Company has a certain reputation in the whole province, and then Lanrun Company will start to take the third step of the strategy.

The first step is to make Lanrun become a well-known enterprise in Yunhai City, the second step is to make Lanrun company famous in the province, these two steps are completed smoothly, and the third step is to make Lanrun brand become a well-known brand throughout the country, so that consumers and people who have never used Lanrun company's products will immediately think of high-end cosmetics when they mention the brand of Lanrun.

This is the fourth step of Lanrun company to the world, which is very important.

When Qin Lang established Lanrun Company, he had the idea that either he didn't do it, he wanted to do it, and he wanted to make Lanrun Company the best in the world!

Therefore, even if Lanrun Company is now well-known in the province, Qin Lang will not be satisfied.

And Lanrun Company will undoubtedly face many more things and challenges than before when it goes to the whole country.

Including the selection of new branches, the purchase of new production equipment, the expansion of new sales channels, etc., etc., there are a lot of things, even if Qin Lang has hired a new group of professionals from all over the country and let his subordinates do it, but there are still a lot of things that fall on him, the boss.

After all, many things need the nod of his boss, and the talents under him are easy to do.

Regarding production matters, such as expanding the scale of production, establishing a new factory, etc., Qin Lang handed over these things to Jiang Xinzhong to be responsible, and about finance, personnel recruitment, Tang Xue and Tang Damei were in charge, and the research and development aspect was the least Qin Lang needed to worry about, for no other reason, he could develop the formula of cosmetics alone, as long as he wanted, he could even make cosmetics with ten times better beauty effects than Lancôme and other brands.

The only thing that Qin Lang needs to worry about is still focused on sales and sales-related aspects.

For example, the question of the company's product spokesperson.

Choosing a spokesperson to make Lanrun's products appear on TV, the Internet, newspapers and other media has become one of the links in the company's third-step strategic development.

It doesn't matter if it's false, after all, the market doesn't accept "the aroma of wine is not afraid of deep alleys", even if the product quality is good, there is no exposure, there is no visibility, only the popularity goes up, consumers use the product, find that the product quality is good, and the product sales will be better.

Therefore, the company's first choice of spokesperson to advertise has undoubtedly become one of the things that the company must pay attention to.

According to the preliminary plan given by the company's planning department, the company should sign one to three female stars, and the requirements are that the female star must have a beautiful image and temperament, be well-known among the audience, and have no bad behavior, etc., in short, to put it bluntly, domestic first-line female stars are the best choice.

Qin Lang can also understand the ideas of the planning department.

After all, which of the spokespersons is not a popular star in the cosmetics advertising that is playing in prime time now?

And Qin Lang also knows that if he signs such a spokesperson, the endorsement fee will be more than 10 million, but Lanrun Company can afford it, after all, the company is developing so well, and the loan from the bank can already meet the company's development in the future, and there is no shortage of money.

However, Qin Lang still rejected this offer, which surprised many people in the planning department and the company.

Qin Lang makes a decision, and the production and placement of advertisements can be based on top standards, and there is no need to be afraid of spending money, but the choice of spokesperson is decided by him.

This naturally aroused the doubts of those professionals in the planning department, who did not have other purposes, but felt that a beautiful advertisement should be endorsed by a big star, so that the advertising effect would be the best.

In the company's conference room, the people of the planning department, as well as the heads of other departments of the company, attended the meeting, and the focus of today's discussion is naturally the choice of spokesperson.

Qin Lang also knows that if he doesn't explain anything, he will let the spokesperson in his mind endorse the company's advertisement, I am afraid that it will chill the company's people and affect unity, so today's meeting was Qin Lang's initiative to convene everyone to participate.

The deputy minister of the planning department was the first to speak, he was an experienced person with a good work ethic, and he did not have any selfish intentions.

"Boss, if you don't use first-line female stars, then at least use female stars in the second gradient among actors and singers, they are not as good as the people in front of them in terms of popularity, but the audience will at least have some impression of them. ”

Qin Lang shook his head: "No, I don't plan to use any female stars this time." ”

The room immediately exploded.

Because they guessed that even if the boss didn't plan to use first-line female stars, it was certain that the advertisements would definitely be starred by stars, but now, the boss actually sued them that his decision was not to use any stars?

The minister of the planning department couldn't sit still, held the glasses on the bridge of his nose, and said in a somewhat hurried tone: "Boss, advertising should be impressive, in addition to the clever design of the advertisement itself, the spokesperson also occupies a large proportion, which is why those large companies will only use famous stars to endorse advertisements, and even spend tens of millions of endorsement fees." ”

Qin Lang did not blame the head of the planning department for teaching him, he admitted: "What Minister Wang said is very reasonable, but I believe that a sincere and impressive advertisement, coupled with the spokesperson I choose, can also have a good publicity effect." ”

The deputy minister was thoughtful and answered: "Boss, are you planning to find a few foreign long-legged beauties to shoot?"

In addition, he can't think of other candidates for spokespeople, can he still use students from an unknown art school?

Qin Lang shook his head again and said with a smile: "My spokesperson is my friends, who have no acting experience. Of course, it depends on the specific situation. ”

As soon as these words came out, there was a complete discussion in the conference room.

"You heard me right, you want to use a newcomer, and it's a pure newcomer with no acting experience at all?"

"Why does the boss use his friends?"

"It's not that I look down on the boss, but the boss really doesn't have a professional background, shooting an advertisement is such a big thing, what's so casual, I can't let a few acquaintances around me go up to make up the numbers, that's too child's play. ”

……

There were many discussions, surprisingly unanimous, all of them thought that Qin Lang's decision was too hasty and inappropriate.

Qin Lang also noticed that even Tang Xue frowned slightly, obviously not expecting Qin Lang to make such a choice in the choice of spokesperson.

Perhaps in the eyes of those professionals, Qin Lang's choice has gone to a paranoid extreme, which will ruin the advertisement and ruin the company's prospects.

However, Tang Xue had always known that Qin Lang was not a mess, so she didn't question Qin Lang, but waited quietly for what Qin Lang said.

Qin Lang waited until everyone was almost talking about it, then he owed a debt, smiled slightly, and said to everyone: "I know that everyone has many doubts about my decision, but please listen to me." ”

The chatter in the conference room immediately stopped.

Even though everyone felt that Qin Lang's decision was hasty, Qin Lang's prestige in their hearts was undoubtedly as strong as ever.

"When the audience watches the advertisement, they will not rush to buy it because this advertisement is endorsed by a star they are familiar with, especially our products, which take the high-end route, the age of the star chaser is basically under the age of twenty-two, and there is no real spending power, those who really have the ability to spend, they are basically past the age of chasing stars, so I think the spokesperson of our company's advertising, the most important thing is not to be famous, but to be beautiful enough. ”

Qin Lang said first.

Although Qin Lang did not deliberately do a survey on the age distribution of the star chasers, this was not said casually, at least the people in the planning department had no opinion.

Indeed, the characteristics of the company's products determine that if the spokesperson is a first-line star, the additional impact on advertising will not be particularly large.

Therefore, if the spokesperson Qin Lang is looking for is very beautiful and can add a lot of color to the advertisement, it seems to be a good attempt.