"Exploded "Zodiac" to buy the box office, and a large number of false films appeared in theaters!"

"The biggest scandal of the year, the distributor of "Zodiac" paid money to buy the box office from the theater, and the billion-dollar box office was seriously injected!"

"Box office fraud is only to stimulate stocks, and Chinese films have been tied up by capital!"

"The reporter made an exclusive secret visit to a movie theater in the fifth ring of Beijing, and bought "The Grandmaster" but gave a movie ticket for "Zodiac"!"

"A movie theater was surprised by 100% attendance at 12 o'clock at midnight, confirming that there is no doubt about the ghost field!"

"Behind the box office surge is a dirty capital deal, how much of the 100 million box office is real?"

......

In the large conference room of Huayi Brothers Group, dozens of middle and senior executives from the entire group were all present.

The projection screen used for the meeting is displaying news about the box office and water injection of "Zodiac", which are basically from some small and medium-sized media, self-media, and marketing accounts.

In a huge conference room, the atmosphere was a little tense, and everyone frowned.

Wang Zhongjun had a faint anger on his face, he turned his head to look at the head of the public relations department, and asked in a deep voice.

"Did you find anything?"

"Chairman, the specific source can't be verified, I found a water army company that I used to work with, and they don't know where the other party came from. ”

Since early in the morning, a water army has posted some news about the box office cost of "Zodiac" in all corners of the Internet.

It's not big, and there's nothing substantial, it's basically just a mouthful.

But I can't stand the fact that now "Zodiac" and Huayi are both hot spots in the entertainment industry, and the box office has just broken one billion, and Huayi is hyping it again.

Previously, thanks to Huayi's publicity and ticket supply, it contributed a large number of audiences to "Zodiac".

In the past two days, almost the whole network has been about the "Zodiac" breaking one billion and the stock price of Huayi is very good.

Things must be reversed, touted everywhere, this sudden negative news immediately made those self-media, tabloids, and marketing accounts target, and immediately followed up.

Many media outlets who don't know the situation are also involved, regardless of whether he is true or not, it is a big deal to use words and tones such as suspicion and suspicion when reporting.

Originally, the attention was high enough, but now "Zodiac" and Huayi are on the cusp.

The direct impact is on the stock price, originally with the good news of breaking one billion, the stock price can still rise for a wave, but now let alone rising, it has begun to fall slowly.

Wang Zhongjun could only watch as the stock price chart projected on another screen continued to fluctuate, and the dazzling green color looked more dazzling than ever at this time.

Every time the stock price fluctuates, his heart seems to beat with it.

At this critical moment, someone dared to pour dirty water on Hua Yi, and Wang Zhongjun really had a murderous heart.

It's just that the other party is too smart, according to the news of the two familiar water armies, the other party did not reveal any confidence, and did not even give them any information, but just asked them to splash dirty water in these directions, and they could not find any trace of the other party at all.

Wang Zhongjun has no way now, and he has no time to care about who is doing the ghost, so he can only deal with the current crisis first.

"The Public Relations Department and the Propaganda Department mobilized all resources, asked the media to assist, and made every effort to do public relations, and we must suppress these negative news for me before the Spring Festival......"

Crisis PR is to throw money, and the meeting didn't last long, and everyone started to act.

The two brothers, Wang Zhongjun and Wang Zhonglei, did not leave, and were thinking about who did it.

"Big brother, do you think it was Tang An who did it?" Wang Zhonglei said suddenly.

A chill flashed in Wang Zhongjun's eyes, and then he shook his head again.

"Probably not, they are also doing their best in terms of ticket compensation, if they really deal with us, they can't break a billion or two, and there is no need to take action afterwards. ”

Although the relationship between the two sides is not good, and most of the time they are opponents, Wang Zhongjun does not have a subjective view, and after thinking about it calmly, he immediately denied it.

Wang Zhonglei nodded, but then said, "What if he just deliberately played such a hand, while trying his best to help, and then making trouble behind his back, let us not suspect him." ”

Wang Zhongjun's eyes froze, and he did not rule out this possibility.

One by one, the suspects flashed in their hearts, there are too many suspects, and it can be said unceremoniously that all companies in the entertainment industry are suspicious.

It is even possible to suppress your stock price first, and then buy it at a low price when the market value is getting lower and lower and you can't hold it up.

It's unlikely, but it's not entirely impossible.

It is possible for other peers, since ancient times, peers have been enemies, and it is normal to cooperate today and stab you tomorrow.

I couldn't discuss the reason, so I could only spend money on public relations.

Fortunately, the box office of "Zodiac" is relatively clean, and the box office has exceeded one billion through ticket compensation and concessions to theaters, and Wang Zhongjun did not inject water.

This kind of baseless smear, as long as the response is timely, and the other side does not have a large number of large-scale and organized trolls to come forward, it only takes some time and money.

It's just that the loss is still unavoidable, the impact has been caused, and the market value will evaporate at least two or three hundred million, depending on how the crisis public relations is done and whether it can be recovered.

......

Hua Yi came out with this incident, basically the circle is paying attention, and major companies are also speculating about who did Wang Zhongjun.

Guangxian Media, Wang Changtian first asked the people below one by one.

After making sure that it wasn't his own people, he instructed the head of the public relations department, "Let our people follow up, don't go too far." ”

Of course, he wasn't afraid that the people below would do anything behind his back, but he was worried that what he did was not secret enough, and it would be bad if people saw the flaws.

Now it doesn't matter who did it, why not do it if you can hit your opponent.

Yu Dong is the same, and the propaganda channels they control are also involved in the report.

It's not easy to fall into the well or something, someone has made a start, just keep up.

It's just that you have to pay attention to a degree, don't set yourself on fire, and let Hua Yi aim her head at herself.

With so many forces involved in the report, Hua Yi couldn't deal with them all, so he could only curse the damn last black hand ten thousand times in his heart.

......

Hantang Media, Tang An is also paying attention to this matter, and asked Zhu Mo to ask around who did it.

If he knew that Wang Zhongjun actually doubted himself, he would really cry out for wrongdoing, he really didn't do it himself, and he didn't have the spare time to mess with him.

There are only a few days left in the Spring Festival, and of course he likes to see the opponent deflated.

However, Zhu Mo didn't ask why, and Tang An could only give up.

He didn't let his own people get involved, "Hong Kong" is about to be released, and now nothing is more important than promoting his own movie.

This incident also reminded Tang An again, you never know how many pairs of eyes are staring at you in the dark, and when they will do it.

Hua Yi was smeared this time is a good example, I don't know who did it, the other party's movements are too small, well hidden, and there is no trace.

Tang An has also studied the negative news on the Internet, and it is basically a headline party, or a large paragraph of various unnutritious words.

There is evidence, but it is all taken out by some popular media and marketing accounts.

There are reports of stealing the box office, posting a ticket for "The Grandmaster" or other popular movies, and writing the title, date, and seat of "Zodiac" with a pen.

There are true and false reports of this kind, and there is no problem at all in buying a ticket to write one by hand.

There must really be, Huayi gave up 8% of the share, which is enough for the theater to fake.

Basically, all movies that exchange high scores for theatrical scheduling support, movie theaters will do the same, and there are no exceptions.

As long as it can make money, the cinema doesn't care who loses.

Posting pictures of the box office theft of a popular movie like "The Grandmaster" is not only a piece of evidence, but also makes fans of "The Grandmaster" angry and join the team of criticizing "Zodiac".

There is also a report on the ghost field, which is full in the early morning hours.

I don't know if it's true or not, but later "Wolf Warrior 2" also had dozens of midnight screenings that were full, and basically popular movies may have them.

"Wolf Warrior 2" has broken various records, and there is not much box office for those dozens of midnight shows, so it is basically impossible to inject water.

It may be the benefits that celebrities give to fans, or it may be that someone really charters the venue at midnight, or which star wants to go to the movies, people don't want to be disturbed, and it is not strange to go to the private venue to watch a movie late at night.

Of course, it is also possible that the water is really injected.

Whether there is fraud or not is only known to Wang Zhongjun himself, and from the current point of view, it is very likely that there is no fraud.

In fact, the films invested and distributed by the three major listed companies, Huayi, Guangxian, and Berner, are rarely injected with water, which is still good.

Even if they want to brush the box office, most of them do it legally.

There are many ways for enterprises to charter venues, units to charter venues or organize celebrity fans to charter venues, and it is legal for theaters to issue tickets, and consumers pay for tickets and get tickets.

Later, "Operation Mekong", which had a bumper box office reputation, still bought the box office, and on the day of its release, all of Birner's movie theaters were on the list of the national theater box office list, squeezing out all the previous movie theaters.

Of course, most of them are legally brushing the box office and spending all kinds of money.

The theater didn't lose money, the state got the film fund and taxes, the audience didn't lose, and Berner spent his own money to buy and drink.

This is very common, and marketing methods cannot be eliminated at all.

The real box office water injection is still the largest scale of the three giants of Weiying Era, Taopiaopiao, and Maoyan, and looking at the movies that were later exposed to water injection, they were basically invested and distributed by these three companies.

People have mastered the ticketing platform and are the issuers, which is too easy to operate.

"Love Apartment" is issued by Taobao and Weiying.

"Later Us" Maoyan was released.

"Ip Man 3" was not released by them, but the boss of the parent company of the publisher has gone abroad and issued a red notice.

...

Maoyan also got a nickname of "water cat", after the acquisition of Maoyan, the stock price did not rise but fell, before the acquisition, the stock price has been at the peak, after the acquisition, the stock price immediately almost fell to the limit, and there was no return to the peak before the acquisition that year.

PS: Regarding the box office injection, this article is purely made up, it does not represent the truth, don't take it seriously.

Good night everyone!