"Mecha photos leaked out, director Tang An's new film "Edge of Tomorrow" will shoot a post-apocalyptic sci-fi blockbuster!"

"In the Harper's Bazaar charity dinner held last night, there was an extraordinary lot, and director Tang An donated the first mecha made for the filming of "Edge of Tomorrow", and the transaction price was as high as 3.2 million!"

"Mecha + sci-fi, "Edge of Tomorrow" will be a real hardcore sci-fi blockbuster. ”

After three years, director Tang An is shooting a sci-fi blockbuster again, looking forward to the top audio-visual enjoyment. ”

......

When I first saw these news, many fans didn't believe it.

Mechas?Is there anything in China?

originally thought that Tang An's second sci-fi blockbuster should also be action sci-fi, focusing on action and supplemented by sci-fi.

After all, in people's impressions, domestic special effects technology is completely incomparable with Hollywood.

"Fengyun 2" has a lot of special effects, and it's not like that bird.

Although there are some doubts, the character accumulated by Tang An in the past 6 high-quality movies still makes fans choose to believe him, and look forward to Tang An making a real sci-fi blockbuster.

"I'll go, it's really a mecha, Tang An is awesome now. ”

"The mecha are all out, it is estimated that it will be a post-apocalyptic movie, the end of the earth or an alien invasion?"

"I didn't see it clearly the first time, the picture was not very clear, it looked like a pair of armor. ”

"Does this thing work, a large area is exposed, how is the attack?"

"Is it possible to put on this armor and attack with a gun in your hand?"

"But this is also a bit too simple, as if I saw that the people of the United States are studying this kind of thing in the military forum. ”

"This shouldn't be a mecha, it's just a single combat tool, this is an exoskeleton. ”

......

After the charity dinner, a number of online media and even self-media exposed pictures of the mecha that night.

The development of Weibo has driven the entire Internet media, and some smart people have begun to operate "self-media".

As the name suggests, self-media is personal media.

In the past year, many producers and agencies have paid more and more attention to self-media.

In addition to spending money to find the big V propaganda on Weibo that developed first, he is also operating multiple accounts.

Not only in the entertainment industry, but also in almost most industries such as food, clothing, and beauty, which has become a new means of publicity.

There are seven or eight groups under Hantang that are specifically responsible for the operation of some big V accounts, and they can be regarded as the first to pay attention to self-media, and now the development is not bad.

The release of these films for the Chinese New Year has also brought some profits to the group, although not very much.

However, the expenses invested in the early stage have almost been recovered, and in addition to salaries and operating expenses, each account can bring nearly 300,000 yuan in income in December.

It's still December, whether it's a movie or a TV series, it's an important schedule.

That is, this year, as more and more people pay attention to self-media, and wait for the people behind to join in, the supply and demand relationship will be balanced, and the price will slowly come down.

However, now Weibo has only been launched for a year, and the account with the most fans of these self-media is only 3 million, which still has the effect of smashing hundreds of thousands of cash operations.

In a few years, when the whole people play Weibo, there will be at least 10 million fans.

The propaganda department has not stopped the expansion of self-media, and is still recruiting people to set up multiple teams.

Tang An released some movie information through these marketing accounts, both for advertising and for operation, to increase more fans.

Now "Avatar" has been released for half a month and has not shown any decline, after getting 230 million in the first week, it will receive another 250 million in the second week.

The third week coincided with New Year's Day, although there were still films joined, but the box office in a single week was still more than 200 million, with a total box office of 680 million in 19 days.

As for other movies, "Three Guns Shooting Surprise" is not to mention the goal of 400 million, even 300 million is impossible.

"October Siege" was released just one day after "Avatar", but relying on the quality of the film and Bernard's strong distribution ability, the total box office just surpassed "Three Shots Surprise", reaching 230 million.

In addition to Berner, there are also three provincial satellite TVs in this film, China Film and Xiangnan Optoelectronics, Yuedong Optoelectronics, and Jiangning Optoelectronics, and their publicity and distribution capabilities are much higher than those of "Three Guns Shooting Surprise".

As for movies such as "The Poker King" and "Midnight Taxi" released at the same time, they are basically cannon fodder.

Investors such as "Confucius", "Agent Next Door", "Jinyiwei", "Su Qier", and "Big Soldier" released in mid-to-late January and February were relieved and glad that they did not go to the New Year stalls to join in the fun.

......

On December 31, 2009, Hantang Media held an annual meeting at Poly International Hotel, looking back on the past and looking forward to the future, and gave double year-end bonuses to all employees.

After that, except for some people in the TV drama division who were preparing for "The Legend of Zhen Huan" and the employees who were busy with the promotion and distribution of "Thai Embarrassment", they all took 3 days off.

Now there are more than 40 days before the release of "Thai Embarrassment", and "Avatar" is raging, there is no need to start promoting it now and wasting resources.

However, the plan still has to be done, and the two departments, excluding the groups from the media, and hundreds of employees are busy with this.

Publicity and distribution has never been so easy, how can it be so simple to sign a contract with a theater chain and find some media and advertising companies.

Later, Xu Zheng and Ning Hao made films that knew that they would make a profit without losing money, and they handed them over to others for distribution, just because they had no ability to publicize them.

In the past few years, there were two or three hundred large and small distribution companies in China, but there were only a few that really had the ability to release blockbusters.

In addition to the traditional Big Three, there is also Huaying World, which was established by Huayi and Magic Shadow, Earth Times and other companies.

The two major film groups and three theaters have become a four-world distribution.

Wanda took the lead and united with three other theaters to distribute on five continents.

These distribution companies have the ability to release blockbusters to compete for mainstream schedules.

It is simply not feasible to set up a distribution company on your own.

Fortunately, Hantang still has some foundation, and there are distribution personnel stationed in major provincial capitals, and it maintains a good relationship with some local cinemas and theaters.

The Propaganda Department also has the ability to spread advertisements to all cities and prosperous counties across the country.

But those small counties can't take care of it.

During the three-day holiday, Tang An also gave himself a vacation, recuperated and prepared for the next nearly year-long film production.

......

On the 1st, I rested for half a day, and in the afternoon I went to see the results of Tang Yan's training.

After more than a month of targeted training, the muscles on the arms can already be seen, and the vest line on the stomach has also come out, but she is 170CM tall and does not look very thin

The whole face is also more three-dimensional, not as round as before, and looks more heroic.